"It is worthy of the giant Yonghui, and the supply chain is indeed powerful. ”

Keer looked at the price in front of him, Boston lobster is only 139.9 yuan per catty, and a Canadian original grain-fed beef short rib is 39.9 yuan/100 grams.

"The biggest selling point here is not that the price is cheap, but that it is precisely aimed at some groups who usually have the opportunity to go to high-end dining establishments. ”

Shen Feng analyzed: "Consumers feel as if they can easily experience the so-called five-star ingredients here, and the consumption amount is controllable, and the choice and collocation are very personalized, which is the core competitiveness." ”

I have to say that this model is indeed better than the vast majority of restaurants, especially fresh products, in many restaurants will encounter the situation of being stolen by the kitchen, which causes consumers to have a serious lack of trust in the kitchen separated by a door.

The simplest example is boiled live fish, the customer picks three catties on the spot, and the dishes served from the back kitchen are not missing two catties?

Will the original live fish be replaced with dead fish?

Yonghui's cleverness is to grasp the concerns of consumers, directly operate the file, from the ingredients to the dishes, and then serve them to consumers, all under monitoring, people have a greater sense of security.

"There's no way, it's not the processing fee that is earned here, it's the difference in the price of the ingredients. Keer sighed: "After all, the essence is still a supermarket, and the supply chain that has been deeply cultivated for many years is indeed remarkable." ”

Shen Feng pouted, nonsense, do you think the giants are all fake?

It is no wonder that big gourmets will pay attention, the real ingredients have been all over the first-tier cities, the second store in Beijing has just opened, and more than 300 million yuan has been smashed just by buying shops.

All ingredients are imported from the place of origin, fresh food is transported by air for the first time, vegetables and fruits are one in a hundred, and of course, the price is also leveraged.

Originally, it was not positioned as a civilian supermarket, mainly to serve luxury time members, and hundreds of millions of local tyrants who cared about these three melons and two dates.

In fact, it supports online purchase, direct delivery to home, and senior members can even make an appointment with the chef for door-to-door service, so don't even think about a meal.

Shen Feng looked at Keer, and the star felt the ambition of the little girl, and the true taste was not just a service item for luxury time, but ......

Keer stared at the customers not far away, and muttered to herself: "The consumer group is younger, but not exactly young consumers." They are all middle-class or petty bourgeoisie who can accept new things and tend to live a quality life. ”

"I'm sure the items are different in every store. Shen Feng continued: "With the different consumption levels of the cities and the needs of customers in the business districts, the ability to change freely and combine them is the most suitable store needs for the local business districts. ”

"Only on the basis of standardized operation and common operation can we bring consumers a stronger experience scene. ”

"That's right!" Kerr said, "No wonder this is a Thai coconut that is far cheaper than other places." ”

"The attributes of each popular product are unique, for example, steak lacks takeaway genes, after all, temperature has a great impact on taste, so it is more suitable for dine-in. ”

"As for chilled ready-to-eat salmon, you can take it out, did you notice that the Salmon Workshop has a counting board?"

"For every salmon sold, the staff turns over a number. Just now it has been shown that 779 pieces are sold!"

"Fruit, freshly squeezed juice and bread from the Wheat Workshop are also selling well, and they are all popular items in the takeaway combo package. ”

Shen Feng nodded secretly, very satisfied with Ke'er's changes, he was no longer simply a so-called gourmet, but closer to the thinking of an entrepreneur.

Of course, this is also the result of my dreams,

With her literacy, she has great potential for the future,

How can a little foodie be satisfied?

"To put it bluntly, it's still a supply chain. Shen Feng continued: "Behind the seemingly simple operation is a series of strong conditions such as accurate data analysis, convenient offline experience, and strict product selection and maintenance. ”

"This kind of business can only be done by a giant of Yonghui's size, and every link in the supply chain is very important, especially procurement. ”

"I have to admit that the most attractive category of the so-called high-end supermarkets in China is still imported seafood, and without a strong back-end supply chain, I will play myself to death. ”

Ke'er couldn't help but sigh after hearing this, her mood was a little low, and Shen Feng couldn't help but joke: "Our big gourmets also have times when they give up?"

"Who gave up?" Ke'er instantly exploded: "This is just the beginning, okay!"

Shen Feng laughed, everyone returned to the company, and asked Li Nanjun to send the latest fresh track research report, and handed it to Ke'er and said: "The future of fresh food is a trillion tuyere, and those who dare to play are proper giants." ”

"Not to mention Yonghui, even an absolute giant like Ali is cautious, although Hema seems to run faster, but it has been repeatedly exposed to various problems in food safety and store management, which is not easy to do. ”

To tell you the truth, you must tell Kerr in advance, this is a sinkhole!

To put it bluntly, it is still a matter of profitability, don't look at the giants' tolerance for these new species is quite high now, but sooner or later, they will have to face the choice of how to make a profit.

Even Hema is still in a state of losing money, Ali smashed 24 billion yuan to test the water, and even directly upgraded the fresh food department to an independent business group, which shows the importance of Lao Ma.

Of course, there was once a single store that announced a profit, but individual cases cannot be regarded as evidence that the model is running through, and only a comprehensive profit is counted.

Therefore, it is very important to be extravagant in the future, and it is important to occupy a favorable position, but it is more important to calculate the cost and revenue of each store.

A certain store is always losing, and it must be cut through the mess quickly. Hurry up and change the place and make a comeback in a different mode.

Thinking of this, Shen Feng was a little distracted, if you do multiple-choice questions?

Who can do Goldfinger?

Whether it's a supermarket or dine-in, there are only three keys:

location

location

Location!

Seeing Ke'er frowning and gnawing on various data, he couldn't help but smile and said, "Take it back and look at it slowly, mainly to see the background of other people's supply chains." ”

Acquisition of retail leader Zhongbai,

Dairy cow overlord Heyi Group became a shareholder,

Buy Lianhua shares,

JD.com's shareholding,

Acquisition of Dalman International Supply Chain,

Invested in Xingyuan Agriculture and Animal Husbandry,

Buy an Australian farm,

After watching a long list of operations, Keer was finally shocked: "Tencent is also a major shareholder?"

"Now you understand, right?" Shen Feng said seriously: "The more ordinary the business model, the more greasy it is!"

"This year, Yonghui just spent money to acquire the Hongqi chain and integrate the cold chain supply in the southwest, which is the confidence of Hema to call the board. ”

Ke'er was instantly depressed, and her original ambition was completely extinguished by a basin of water!

"That's why I only use the real supermarket as a luxury service. Shen Feng explained: "The supermarket supply chain is too long and heavy, and any link that is not played well will be fatal. ”

"Even the international giant Carrefour lost Maicheng and could only sell itself at a low price, do you think it's fake?"

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