Chapter 277: Speaking also requires an opponent
"Then what should you do with the six days in between?" Guo Fengchun asked worriedly,
"If you don't have a supply of goods, then you're going to close your business? If you close three days after opening, then the image of the store that you have done so much advertising before will collapse in an instant. You have to understand that you are now appearing as a reformer, and you have offended all the state-owned electrical appliance stores in Qinggang. If you have six days of closure, the state-owned appliance manufacturers can contact the media and newspapers to make a big fuss. If they attack your appliance store because the quality of the appliances is not up to standard, they are suspected of selling counterfeit and shoddy products, and they are ordered to close down by the relevant authorities, or they ambiguously speculate that you are selling smuggled products, there is no after-sales guarantee at all...... Of course, I'm only talking about part of it, and they may impose more and more serious charges on you. However, people's judgment is very limited, and the price of electrical appliances is very expensive, especially some large electrical appliances, such as refrigerators, color TVs, and air conditioners, often need to spend a year or even several years of their family's savings, and they will certainly not take the risk of buying products with quality or legal problems. Once your appliance store is associated with words like quality or illegality, then it can almost declare your appliance mall dead. ”
Guo Fengchun smiled bitterly: "I can't talk about teaching, Mr. Chen, let me ask you a question first." ”
"Mr. Guo, please speak. ”
"Mr. Chen, how is the inventory in your mall?"
Chen Donghui's heart moved, thinking about what this Guo Fengchun meant by asking this sensitive question, but he still told the truth: "Don't hide it from Mr. Guo, our sales in the past few days are good, and there is not much inventory left." ”
"What should I do then? Mr. Chen continues to stock?" Guo Fengchun continued to ask.
"It's still on the way, so it should arrive soon. Chen Donghui lied this time.
Guo Fengchun showed a mysterious smile, took a sip of tea, leaned back on the sofa and stopped talking.
Seeing Guo Fengchun like this, Chen Donghui's mind turned fast, and he understood that Guo Fengchun must have known that there was a problem with his supply, but he was the boss of a state-owned electrical appliance mall, and he should be happy after knowing that his inventory was insufficient, and looking at his character, he didn't look like the kind of boring person who came to ridicule!
What does this Guo Fengchun want to do?
"Mr. Guo has something to say, you might as well say it directly. Chen Donghui said.
Guo Fengchun sighed and said, "Mr. Chen, I came to you this time very sincerely, if you don't tell me the truth, it will be difficult for me to help you." ”
Chen Donghui smiled faintly: "Mr. Guo, what do you want to know?"
"I wonder how many days your real inventory can last at your sales rate. Guo Fengchun said bluntly.
Chen Donghui knocked on the glass with the knuckles of his fingers, actually leaving himself a short time to think, and finally decided to tell him frankly: "Don't hide it, maybe I can hold on for another day, and the day after tomorrow, maybe there will be problems with my inventory." ”
"When will the next batch of goods be replenished to the warehouse?" Guo Fengchun asked aggressively.
"At least a week. Chen Donghui told the truth.
"Then what should you do in the six days between this?" Guo Fengchun asked worriedly, "If there is no supply, then you are going to close the business? If you close the business after three days of opening, then the image of the store that you have done so much advertising before will collapse in an instant." You have to understand that you are now appearing as a reformer, and you have offended all the state-owned electrical appliance stores in Qinggang. If you have six days of closure, the state-owned appliance manufacturers can contact the media and newspapers to make a big fuss. If they attack your appliance store because the quality of the appliances is not up to standard, they are suspected of selling counterfeit and shoddy products, and they are ordered to close down by the relevant authorities, or they ambiguously speculate that you are selling smuggled products, there is no after-sales guarantee at all...... Of course, I'm only talking about part of it, and they may impose more and more serious charges on you. However, people's judgment is very limited, and the price of electrical appliances is very expensive, especially some large electrical appliances, such as refrigerators, color TVs, and air conditioners, often need to spend a year or even several years of their family's savings, and they will certainly not take the risk of buying products with quality or legal problems. Once your appliance store is associated with words like quality or illegality, then it can almost declare your appliance mall dead. ”
After Guo Fengchun's words were finished, Chen Donghui's face became solemn.
He had to admit that Guo Fengchun had seen it too thoroughly. Guo Fengchun thought of all the possible problems that he thought of.
These problems are also the reason why Chen Donghui is worried, so he asked Yu Zongxiu and Su Wen to help him contact the source of goods, and now Yu Zongxiu and Su Wen have not yet replied exactly, if their reply is that there is no source, then the ensuing problems will definitely be like Guo Fengchun just said that the state-owned electrical appliance malls that regard him as an enemy will be wantonly exerted, causing him to die!
In this era, ordinary people have limited access to information, do not understand the situation of commercially developed society, especially accustomed to the planned economy for so many years, think that the best state of life is to live in the system, everything depends on the government, and also have a deep awe of state-owned enterprises, and their home appliance shopping malls have only opened for a few days, just by virtue of price advantages and service advantages to attract a large number of customers, there is no word of mouth at all, let alone the establishment of a mature corporate culture, and let the masses understand and accept!
Once Tiancheng Electrical Appliance Mall reveals its handle and is grasped by state-owned enterprises, it almost means that Chen Donghui will be out of the electrical appliance market in Qinggang!
It's just that Guo Fengchun is also the boss of a state-owned electrical appliance mall, and he should be one of the people who regard him as an enemy. Why is he, why is he saying this to himself?
"Are you suspicious of what I said?" asked Guo Fengchun with a hint of a sneer.
"There is no doubt, you are quite right. Chen Donghui said frankly, "But I don't understand, with your identity, why do you want to warn me about this?"
"I'm not just here to warn you about this, but I also want to warn you that the heads of all the home appliance shopping malls in Qinggang have already held a meeting together, and Su Hongjun, the boss of the Qinggang Home Appliance Building, has already delivered goods to the agents of the major electrical appliance manufacturers in Qinggang, and will not let them supply you, otherwise you will have to draw a line with them! And those electrical appliance agents have already made a verbal promise to the Soviet Red Army. Guo Fengchun continued.
Guo Fengchun's last words made Chen Donghui feel very shocked, but these words made Chen Donghui feel like falling into an ice cellar!
Could it be that Yu Zongxiu and Su Wen have not given themselves an accurate answer until now, precisely because the Qinggang state-owned household appliance enterprises led by Su Hongjun have issued a banning order to those household appliance agents, and the strength of Yu Zongxiu and Su Wen is simply not enough to make those household appliance agents give in?
However, Chen Donghui, who has experienced several storms and waves within a year, will certainly not be intimidated by difficulties, and in a moment, he adjusted his mood, and said with a smile: "Mr. Guo, you haven't told me yet, why are you telling me this?"
Guo Fengchun's eyes widened, and he said in disbelief: "You can still laugh, aren't you worried?"
"Of course I'm worried. Chen Donghui said, "But I believe that there is no endless way." ”
Guo Fengchun stared at Chen Donghui for a long time, and finally sighed and said: "Okay, Mr. Chen, you are really powerful, Mount Tai collapsed and did not change color, okay!
"Hehe, don't say more compliments. Mr. Guo, let's answer my question and the purpose of your visit. ”
"Hehe, Mr. Chen, if I say that I pity you and don't want to see your electrical appliance mall die, do you believe it?"
"I believe it. Chen Donghui said immediately.
Guo Fengchun frowned: "It's so easy to believe?"
"It's not that easy. Chen Donghui corrected, "I can't think of any other reason besides this reason for you to come here to give me this warning." ”
Guo Fengchun pondered Chen Donghui's words, which are definitely very interesting, Chen Donghui is not only a pioneer of market reform, but also a good chat opponent.
If you want to have a good chat, you need an opponent.
"Mr. Chen, this difficulty, with your insight into the market, you should be alert, right?" Guo Fengchun raised his legs and asked.
"It's true that I had anticipated before I opened that inventory would be a huge shortcoming for my store. However, Mr. Guo, with the increasing development of science and technology and the gradual deepening of the market economy, the situation of the seller market in the household appliance industry will gradually change to the buyer market, and there will be no such problems at that time. Chen Donghui spoke eloquently.
Guo Fengchun nodded again and again when he heard this, and said: "Mr. Chen, what you said is very correct, your shopping mall will face such a situation now, which really shows that your business model is the right way out." However, Mr. Chen, I would like to know how you will face this problem that will arise. ”
Chen Donghui thought for a while and said with a wry smile: "To be honest, I don't have an exact way yet. I've found a network of friends to help me find a source of goods, and if they can't find it, then I'm probably going to do crisis PR, and I won't let my mall be slaughtered. ”
"Crisis PR?"
"Hehe, it's inconvenient to disclose specific things, please forgive Mr. Guo. ”
This is already a trade secret, it is normal for Chen Donghui to be reluctant to disclose it, Guo Fengchun did not dwell on this topic anymore, and said: "Mr. Chen, have you ever considered jamming the sales of the goods you have in stock now?"
"Hehe, Mr. Guo, do you mean to let me have goods and not sell them, and the water will flow for a long time?"
"That's one way to go. ”
"I'm not going to do that. Chen Donghui said firmly, "The purpose of my shopping mall is to focus on the interests of customers, so I will never curb my customers' purchase demand." ”
"Then ...... you" Guo Fengchun smiled playfully and said, "Mr. Chen, take the liberty of saying it, you don't want to go to those parallel markets to get the goods, do you? Then I have to tell you in advance, Su Hongjun has already thought of this, but because of some things, and there is no definite evidence, so I didn't let someone from the tax department check you." But the Soviet Red Army and they all have eyeliner in the parallel goods market, if you really dare to take parallel goods, and you still take a large number of parallel goods, then your shopping mall will die faster, and you will be finished, and you will not even have a chance to make a comeback. ”
Chen Donghui laughed heartily: "Haha, thank you Mr. Guo for reminding me, but Mr. Guo rest assured, I will never defy the law." ”
Guo Fengchun's eyes lit up again: "Donghui, don't you tell me that you are going to go to the mall to buy electrical appliances with formal procedures, and then sell them for money to maintain operations?"
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