From the father's point of view, if an enterprise wants to develop, it must not eat the old capital, but must persistently invest in research and development, and new products will continue to be launched and iterated. Innovation is the first competitiveness, and conformism will only be slowly eliminated by the market.

And the mother's starting point is also good, it is indeed risky to rush into an unfamiliar field without going through sufficient market research.

"Today's life is not easy, which house and car are not earned by hard work for 20 years, what should I do if I lose money in that research and development?"

"I still have to invest tens of millions, is that a small amount? Whose money is blown by the wind?"

Xia Xiaorong was very excited, and her face turned red and argued.

"I know it's not easy to make money, have I spent a penny over the years?"

"You think it's better to keep your money in the bank, to keep it in the bank, to buy more houses than to keep it in the bank. ”

Zhang Qinghua was also out of breath, so he quickly lit a cigarette and inhaled it into his lungs to relieve his inner irritability.

Seeing this, Zhang Yida hurriedly came out to play a round and said:

"Mom and Dad, you all have a point. It is true that we must plan and then act when doing things, and doing things recklessly will only break our heads and bleed. ”

"What about you, if you don't investigate anything, you have to invest 10 million, and you have nowhere to spend the money, right?" Xia Xiaorong glanced at her husband.

Zhang Qinghua was about to speak, but Zhang Yida continued:

"Now as far as I know, there are many giants in the feed field, and the industry output reached 180 million tons last year. ”

"Hopefully, the top ten giants such as Zhengtai, Wen's, and Twins combined, sold a total of 66 million tons last year, accounting for 36% of the industry's market share, and last year's data was 29%. ”

"In one year, the market share has increased by 7%, and the giants have obvious advantages in capital, technology research and development, advertising, and supply chain management. In the future, it is foreseeable that these giants will further encroach on the market share occupied by small and medium-sized feed enterprises. ”

"Under the accelerated reshuffle, a large number of small and medium-sized feed enterprises with an annual production capacity of 100,000 tons will be eliminated by the market. ”

"If you want to survive in the feed industry, you must improve your product competitiveness and form differentiated competition with giants. ”

After finishing speaking, he looked at his stunned parents, who were digesting the information in Zhang Yida's words.

"Son, where did you hear from you?"

Xia Xiaorong asked a little anxiously. Thinking that the development of his factory is at its peak, this year's sales and profits have broken through the history of 20,000 tons and 10 million. How did he get to his son's mouth and was about to go bankrupt.

"Look, my son said that he wanted to develop new products, improve technology, and enhance the competitiveness of the enterprise. ”

Zhang Qinghua spread his hands and said proudly.

"Where did you get all this news? Are you really going to close down a large number of small feed mills?"

Zhang Qinghua was glad that he was prescient, but he asked a little skeptically about the news.

"It's true that an old professor at our school gave a special lecture on these views and opinions. Call on small feed enterprises to transform as soon as possible and prepare for market shocks as soon as possible!"

Zhang Yidasa's face was not red and his heart was not beating when he panicked. Jingcheng University has no agriculture and forestry majors at all, where did the old professors give lectures.

However, it is also a painstaking work, as in the previous life, it is necessary to continue to develop new feed and step on the pit, and the feed factory will also decline in the future.

So he pondered the language for a moment and said:

In addition, the old professor also mentioned some views and cases on the transformation of small and medium-sized feed mills!"

Zhang Qinghua hurriedly asked:

"How do you say that? Are there any success stories?"

"Transform into a pet food factory!"

"First, pig feed and pet food have a certain commonality, and the span is not particularly large. ”

"Second, with the development of urbanization and the rise of people's living standards, pets, cats and dogs are becoming more and more popular, which is a 100 billion market. ”

"Third, the development of the industry is slow, and it has only begun to develop rapidly in recent years, there are no giants in the industry, and there is a lot of room and opportunities for development. ”

Zhang Yida paused after speaking, glanced at his parents, Zhang Qinghua and Xia Xiaorong were listening with relish, and hurriedly urged him to continue to talk about successful cases.

"There are many successful cases, the most typical and the most successful is Nanhe County in Yandi, which used to be all small factories and workshops that processed feed. ”

"Since 06, these small factories began to transform pet food, after nearly ten years of development, now has 38 pet food enterprises, more than 330 registered brands, an annual output of 540,000 tons, an output value of 5 billion yuan, production and sales accounted for 60% of the national market share, has become the country's largest pet food production base. At present, the county has 229 pet-related enterprises of various types, and 33,000 people are directly or indirectly engaged in the pet industry. ”

"At present, there are high-profile brands in China, such as Rongxi, Huaxin, Said, Nock and so on."

......

Zhang Yida talked a lot, his mouth was dry, and he observed his parents who were contemplating on the side while drinking water.

"After the National Day, I will go to Nanhe County to investigate, if it is really as good as you say. It's not that we can't do it. ”

"Workers, equipment, and factories are all ready-made. If you have the funds, you can come up with 30 or 50 million. ”

Zhang Qinghua felt like he had discovered a new continent in the Americas, feeling that he had opened up a whole new world, and said excitedly.

"I think there are a lot of people in our county who have dogs and cats, and if the dog food produced can be sold, it would be really good. I heard that a bag of dog food can be sold for more than 100 pounds in 10 catties! The profit is at least several times higher than that of pig feed. ”

Xia Xiaorong was also interested in this, and also interjected.

"Mom, that's a good question. ”

"To produce pet food that can be sold, the following two points are mainly done. ”

"First, we must pay attention to technology research and development. ”

"The long-term plan is to cooperate with the Agricultural University to set up a pet food research institute, continue to develop and promote new products to the market, and strictly control the quality of products. ”

"The short-term plan is to dig a R&D team directly from the Nanhe River and get started quickly. ”

"Second, it's the marketing channel."

"The traditional channels are cooperative dealers, shopping malls and supermarkets. ”

"The emerging channel is to open an online store, cooperate with Internet celebrities to bring goods, and engage in online marketing. ”

Zhang Yida paused, and emphatically emphasized:

"Especially in the area of online marketing, we must focus on breakthroughs as the main battlefield, and it is also a big help for us to get closer to the current leading companies in the pet food industry. ”

"The network marketing you are talking about, online sales are not just opening a Taobao store. Can you still sell tens of thousands of tons a year?"

Zhang Qinghua frowned and said.

He is not very unfamiliar with Taobao stores, and knows that young people love to buy clothes, lipsticks and so on.

"Taobao store is just one of the means of network marketing, Qiandu search bidding ranking, pet websites, Internet celebrities with publicity hype, pet scarf number, water army public opinion propaganda...... And so on. It is to hype up the popularity of our products. ”

"Dogs and cats are basically young people, and they all have to go online, so we are engaged in publicity and advertising on the Internet. ”

Zhang Yida told the operation methods of his previous life.

"The Internet, we are old, we can't play with it. ”

Zhang Qinghua shook his head and said with a smile.

"I will, I can also find someone to help you, Beijing University is full of talents, I can ask a few graduates to do network marketing senior brothers, senior sisters to help." ”

"These are small problems, the key is that we have to do a good job in the production line, the food formula, and the production is absolutely not worrying about buying." ”

Zhang Yida said confidently.

"Okay, I'll discuss it with your mother, and then investigate the pet food industry. ”

"If there is really a head, let's make a plan and do it!"

Zhang Qinghua turned his head and glanced at his wife and said.

"Alright then, the corporate strategy consulting class is over, it's time to give the money. ”

After speaking, Zhang Yida stretched out his palm towards his father.

"The living expenses are used up so quickly, and I only got 20,000 yuan for you at the beginning of the school year, and 20,000 yuan a month is not enough. Your father and mother still work hard to earn money, and they are all saved from bales of feed. The savings should be saved. ”

After Xia Xiaorong finished speaking, she slapped Zhang Yida's outstretched palm.

"No, I'll teach you the Sutra of Getting Rich and tell you a way to make such a profit. ”

"This kind of strategic consulting service is all paid, and the fee is not low. For the sake of you raising me for eighteen years, give a raising price, one million!"

"Quick, quick, take the money, get the money!"

Zhang Yida said with an innocent face.

"Well, I know you've run out of living expenses. When you go to school in a few days, Dad will give you another 20,000 yuan, but you can save some flowers!"

Zhang Qinghua looked at his son with a hippie smile on the side and said boldly.

Zhang Yida is about to go crazy, why don't you believe me, there are still more than 10,000 living expenses, and I am a diligent and thrifty person!

"I'll tell you the truth, it's a senior brother of mine who wants to start a business, and I've already gathered a group of high-achieving students from Aoki and Kyoda, and I'm going to invest in them. ”

"The team is very NB, my senior brother is a powerful person, the president of the school's student union, and he is excellent in character and learning. Investing in his project will definitely be a success!"

Zhang Yida can only say this, with his understanding of his parents, it will be useless to say that he is preparing to start a business by himself.

He also took out the business plan used to chat with Lin Zhenyang Cafe that day out of his bag, and explained to his parents the future trends and prospects of Internet financial entrepreneurship.

"You said that you will be able to get a loan through this website in the future, and you can also invest in financial management?"

Zhang's father said.

"Yes, Jackma has already started doing it, and Yue Bao will come out in June. ”

After Zhang Yida finished speaking, he also took out the Alipay of his mobile phone to show his parents how to transfer in, transfer out, and the rate of return.

"Jack Ma is doing it, how many college students can compete with others?"

Father Zhang said with a pout.

"Ambition is not high, this market is trillion-level, very large, and has not yet formed an inherent power pattern. ”

Zhang Yida said unconvinced.

"If you want me to say, you kid is better at studying than anything else. Just have your dad and me to worry about business!"

Mother Zhang said earnestly. Didn't this kid go to the capital to study in college for a month, why wouldn't he be well-behaved!