"What about station B? Why did you forget it? ”

Lin Zhenyang slapped his thigh and remembered this two-dimensional community that has a lot of influence among Generation Z.

At first, he also felt that Zhang Yida was too reckless to reposition the company at a unicorn valuation of $1 billion.

Looking at it now, the investment is very worthwhile, and the platform is full of users who can't be younger.

Being young means the future, and there is time to slowly look for business monetization.

Ruixiang also invested a lot in Station B, investing 12 million US dollars in Series A financing in 15 years and winning 12% of the shares.

In 16 years, it invested 200 million US dollars in Zhonghe Group, and also took out 401 million US dollars to acquire the old shares of other investment institutions.

Bilibili also has a $200 million "cultural revival" industry investment fund in its hands, which invests in various content industries such as original animation, animation, games and IP in China.

As an LP, Ruixiang contributed $198 million to this fund.

Ruixiang and Zhonghe have invested 811 million US dollars before and after, which is considered a lot of blood on Station B.

After the merger of Ruixiang and Zhonghe, Ruixiang's shareholding in Station B also reached 60.08%, but it did not interfere too much in the operation of Station B.

Because they reached an agreement with Chen Rui, Xu Yi, and Li Ni to manage the small team, they will not shake their management seats and the operation direction of the platform within five years.

Since these words have been said and are still on paper, Zhang Yida naturally will not violate the agreement.

Of course, there is a premise for this, and the platform is growing at a rapid pace, and there are no major mistakes in its operation.

Otherwise, Ruixiang has the right to use the right of veto.

Lu Qi was puzzled and asked, "What's wrong with Station B? Isn't it a video platform?"

Zhang Lan is in charge of the content, and has dealt with Station B a lot, and knows the details of the other party very well.

It's normal for the elderly Lu Qi not to understand, she explained with a smile: "Station B started with anime and game-related video content, and after attracting and retaining users, games, live broadcasts, and advertisements are the three main ways to monetize.

Games, in particular, accounted for more than 80% of their revenue last year, with live streaming and advertising in the single digits.

So it's not wrong to say that Bilibili is a game company dressed in community and video skin.

However, it can't be simply understood as a game company, its ecosystem is richer and more sticky, with more than 90% of gamers coming from its community users. ”

Lu Qi understood now and asked, "How are their current games doing?"

Zhang Lan replied with a smile, "Their game business was first combined transportation, which started as early as 2014.

At that time, "Million King Arthur" and "Honkai Impact 2", when promoting, a certain amount of advertising would be placed on station B, and then the UP master cooperated with the promotion, and the effect was very good, so naturally station B began to do game intermodal business.

Later, he began to be the only generation, and acted as an agent for the two-dimensional mobile game masterpiece "FGO", and the name of the game company at station B began to be talked about by outsiders.

Last year, the "FGO" national server was updated, and it also won the first time to top the best-selling list of the AppStore, squeezing out the invincible "Glory of Kings".

The single-quarter revenue of "FGO" is 480 million, which basically accounts for more than 55% of the revenue of station B, which can be said to be a game that supports the company.

In addition to this, there are other games that are not bad. For example, "Blue Route" ranked in the top 10 on the iOS best-selling list in the early days of its launch, contributing more than 120 million yuan in revenue in the first month, and has been stable at a monthly revenue scale of about 50 million since then.

In addition to intermodal transportation, agency, and self-development, they are also doing distribution.

Up to now, a total of 183 games have been launched in the game center of Station B, including 177 mobile games, 3 web games, and 3 terminal games.

It also invested in 33 game companies and formed the e-sports club BLG.

Although the revenue of the game is not as high as ours, only 2 billion a year, the layout is richer than ours. ”

Zhang Yida nodded, this B station is a good hand at making games, looking at the revenue level, it has basically squeezed into the top ten in China, only worse than Perfect World, Sanqi Mutual Entertainment, Century Huatong, these old manufacturers.

"In addition to self-development, I suggest learning from Penguin, investing in foreign investment, and merging and appointing some game companies. ”

Zhang Lan thought about it and said.

Zhang Yida nodded, "You draw up an investment list, preferably the one that has some strengths in various game segments."

In addition, let the game team hurry up the project, allocate money if there is a shortage of money, dig it if there is a shortage of people, and hurry up to get a few games out.

The revenue requirement is not high, accounting for 10% of the group's entire game business revenue. ”

When Zhang Lan heard this, the whole person was going to die of sorrow.

The group's game revenue is basically created by the mobile game and terminal game of "PlayerUnknown's Battlegrounds", and the casual game publishing platform has only been done for a short time, which is basically negligible.

10% of the revenue is equivalent to one-tenth of the PUBG's income, that is, 2 billion, catching up with Station B.

"Oh, Mr. Zhang, the football game we have developed in cooperation with AC Milan is halfway through development and is expected to be launched next year. ”

Zhang Lan didn't say it, Zhang Yida almost forgot.

Football games are basically the world of consoles, and mobile games have not heard of making a lot of money.

"How about strategy games? I think the pig factory is a good rate. ”

Lin Zhenyang's statement reminded Zhang Yida that at present, Ruixiang plus Station B has covered many categories such as FPS, MMORPG, ACG, and casual games.

SLG is also a good game subdivision, and the penguin was still copying people's pig factories in his previous life!

"The pig factory is relying on the three kingdoms!"

Zhang Yida said with a smile, "The historical background of the Three Kingdoms is grand, and the story is highly circulated.

What is the Battle of Chibi, Zhuge Liang...... Three-year-olds may have heard of it.

It's impossible for us to pick up people's teeth, and with the Three Kingdoms of the pig factory in front, it's good that the quality of our game can surpass others.

can't surpass, and is scolded for plagiarism, and it can't produce much economic benefits. ”

Lin Zhenyang nodded, it is indeed this reason, the two IPs of the Three Kingdoms and Journey to the West are operated by the pig factory, and with this IP, changing the skin and gameplay is a new game.

"Then in China's 5,000-year history, except for one Three Kingdoms, can't you find any other background suitable for strategy games?"

Lin Zhenyang was a little unconvinced, and began to think about the various dynasties in his memory.

"King Wu's War, the Spring and Autumn Five Hegemons, the Seven Heroes of the Warring States, the Chu and Han Dynasties, the Eastern Jin Dynasty and the Northern and Southern Dynasties, the Sui and Tang Dynasties, the Five Dynasties and Ten Kingdoms. ”

Lin Zhenyang said that this stopped, he waved his hand, "The later dynasties feel that it is not interesting, a history of the Song Dynasty is a history of defense."

Yuan Dynasty, Genghis Khan beat the whole world?

This game seems to be okay, European players must like it. ”

Zhang Yida said with a smile, "Forget about the Qing Dynasty, didn't the Ming Dynasty still have three major expeditions?"

The Battle of Mingliang in the Bangzi Country seems to be distorting the historical truth, we can use this as a background to make a game, China, Japan and South Korea have all participated in the war.

It can not only restore the historical truth, but also be used to focus on the markets of the three East Asian countries. ”

Lu Qi coughed, "Mr. Zhang, you are now a world-renowned entrepreneur, and the label of nationalism is not suitable for labeling yourself." ”