Chapter 572: Game Investment
"In the Wanli Korean War, Toyotomi Hideyoshi mobilized 140,000 troops, and if it weren't for the Ming Dynasty, Lee's Korea might have been destroyed. ”
Zhang Yida studied history and is very familiar with this history.
"The Battle of Mingliang, which was blown into the sky by the Koreans, was irrelevant in this war, but Yi Sunsin fought quite beautifully, so he was about to be named the god of war by the Koreans.
This history is more well-known on the side of Koreans and Dongying people.
On the contrary, in China, there are not many people who know very well. ”
Zhang Lan nodded, "In that case, it is more suitable to focus on the Korean market." ”
Zhang Yida admits that the IP of this story is not well-known enough, and the key depends on whether the game is well-made.
IP is good for spreading, but it is not necessary for a good game.
"Okay, then let's decide, with the Wanli Korean War as the background, a strategy mobile game. ”
A game, Zhang Lan feels that it is still too small in terms of the current volume of Ruixiang games.
After some discussion, it was decided to make another card mobile game with the background of the Water Margin, and a MOBA game with the background of the Romance of the Gods.
There are 108 heroes in Water Margin, and it is not difficult to make a card mobile game.
The characters are all made into Q versions, the cute kind, which is also conducive to spreading on the short video platform.
MOBA terminal games include LOL and Dota 2, and mobile games are the glory of kings.
And it is very difficult for the MOBA, which is based on the Romance of the Gods, to fight a bloody way.
In terms of game design, where is the battlefield set up, how many roads are there, how many wild monsters are there, whether to use teleportation or the Five Elements Escape Method, these all need to be carefully studied.
Zhang Yida can't take care of it, these need to be handed over to game professionals.
Although he is the boss, he is also a layman, and pointing fingers is not beautiful.
Ruixiang Games received the development task of three games at once, and it felt a little difficult, so it naturally aimed the hoe at its peers.
Ruixiang made no secret of his ambitions for the game industry, which made Penguin and Pig Factory feel a lot of pressure.
Small and medium-sized manufacturers don't care, anyway, they are trying to survive in the cracks.
......
After obtaining Zhang Yida's instructions, Zhang Lan invested in several mobile game companies, with a valuation of hundreds of millions or billions of yuan.
In addition to the upstream and downstream layout, there is also the meaning of venture capital.
If you can replicate the investment myth of Zhang Yida's investment in the blue hole, it will be really powerful.
However, this probability is too small, if any company makes a mobile game with a monthly turnover of hundreds of millions, she will be satisfied.
Li Longfei, CEO of Rongcheng Longyuan Network, politely saw Zhang Lan away, and he was about to jump up happily.
Ruixiang Group wants to invest in other companies, according to the post-investment valuation of 1 billion yuan, and invest a full 100 million.
There are a lot of companies in Rongcheng that do mobile games, but they are scattered but not strong, and those that can raise hundreds of millions of funds are even rarer.
It is no exaggeration to say that after Longyuan Network received the 100 million investment, it directly ranked in the first echelon of local mobile game companies in Chengdu.
Moreover, this is not an ordinary VC investment, but a sharp investment of the third domestic Internet giant.
Li Longfei thought that this time he had climbed the big tree, and by relying on the sharp direction, he might be able to go to sea to make money.
At the very least, you can also post a few mini-games on the casual game distribution platform on Douyin and Kuaishou, and enjoy the pleasure brought by the tilting of resources.
Ruixiang's second headquarters in Rongcheng seems to be about to be opened, and when there is a vacant office building, you can rent a floor to deepen the relationship.
Li Longfei hummed a song and walked into the office with brisk steps.
After thinking about it, I felt that I still needed to be self-hardened in striking iron, although I had obtained a sharp investment, but I still had to work hard, and I couldn't let the big guy feel that he was worthless.
He made a phone call to a little brother he had only known for a short time.
The little brother used to be a gamer, but later felt that the current game was not fun, so he and four other friends formed a game studio called "Giant Bird Duoduo", and was developing a game called "Dota Auto Chess".
He felt that he could still take care of it properly, although there was a high probability that the game would hit the streets.
What if it succeeds?
It can't be said that it is successful, the probability is negligible.
Five people, who have never been in a big company, can make any decent games.
However, these young men still have a lot of ideas for making games, and they suffer from experience.
If this game can become a small hit, your own company can also help with the operation and distribution, and get a small piece of the pie.
Zhang Lan and her team flew to the magic capital, and through the matchmaking between IDG and Pulse Capital, they came to Lilith Game Company.
This company is not like Longyuan Network, which is already very famous in the industry.
Founder and CEO Wang Xinwen was born in 1987, once in charge of the planning and operation of the terminal game at Penguin Northern Lights Studio, resigned in 2013 to found Lilith Games, and launched "Dota Legend" in 2014, which was later renamed "Xiaoice Ice Legend".
"Dota Legend" quickly became popular in China after its launch, with a monthly turnover of more than 200 million yuan, and the valuation of Lilith Games, which was established for one year, reached 5 billion yuan.
Since then, Lilith Games has also successively developed and acted as an agent for a number of popular mobile games with a monthly turnover of more than 100 million yuan, such as "Sword and Home" and "Magic Emblem".
Lilith has also launched mobile games such as "Sword and Expedition" and "Awakening of Kingdoms" overseas, and her revenue can rank among about 20 Chinese mobile game manufacturers going overseas.
If you want to say what industry makes the fastest wealth in China, the only ones are games and Internet finance.
Internet finance has not been able to do it since the beginning of this year, and game companies are still more stable.
Zhang Lan has read Lilith's information and thinks that this company looks good in all aspects.
She knows that if this company hadn't been sued by V and Blizzard because of the copyright issue of "Dota Legends", I am afraid that it would be even better than it is now.
The specific amount of compensation was not disclosed to the outside world, but it was described by the word "sky-high".
When Zhang Lan and Wang Xinwen chatted about this past, the latter seemed very light-hearted.
"I was still too young at the time, thinking that it might not be a big problem, and it turned out to be a big deal.
Foreign companies have zero tolerance for copyright issues, and would rather lose money than fight a lawsuit with you. ”
Wang Xinwen smiled, "But it's not without benefits, we have paid more attention to IP and copyright issues since then."
Fortunately, it's just a "Dota Legend", if it's "PlayerUnknown's Battlegrounds", the compensation is unimaginable. ”
Zhang Lan smiled faintly, "I heard that Dota Legend was pushed overseas at that time, and it was reproduced by others at the pixel level?"
"That's right," Wang Xinwen nodded, "It was our overseas publisher at the time, ucool, who saw that our game was doing well, so he reskinned and launched the game."
In the European and American markets at that time, the monthly turnover reached the level of tens of millions of dollars, and even the advertising was hit by the Super Bowl in the United States.
When our game was launched to the U.S. market, U.S. players scolded us for plagiarism and Ucool was original. ”
Zhang Lan feels that this should be a characteristic of Lilith's game, and the art style is rare in China, a very international style, so it can achieve certain results in Europe and the United States.
After chatting for a while, Zhang Lan also expressed her intention to invest in Lilith Game Company.
Wang Xinwen is a little entangled, because their company is not short of money.
Since its establishment, it has accepted 2 million RMB angel investment from IDG and Gaorong Capital in 13 years, and in 16 years, for business cooperation, Fang Wang has torn onions and entered the market.
Since then, he has never raised funds, after all, the funds are too abundant, and he has invested in more than a dozen game companies, including well-known game companies such as Gaia Mutual Entertainment and Hero Mutual Entertainment.