Zhang Yida put his phone on his desk and was playing a game called "Submarine" to the beat of the music.

The game is simple, use the head to move up and down, and control the submarine to move up and down to avoid obstacles.

Because the game is simple and easy to use, you can also record your own game process into a short video and send it out.

As a result, the game attracted a large number of players soon after its launch.

At the same time, Jitter also launched a submarine challenge to get the game going viral.

It's similar to last year's WeChat Hop, and it quickly became a household name.

In addition to submarines, during this time, Douyin also launched several games such as "Sound Leap Ball" and "Virus Eradication".

The framework of Ohayoo, a casual game publishing platform, has been built, but there are not many developers who have settled in.

In addition, Doushi has also launched a program platform, through which external game developers can develop games.

Since the game is distributed using short videos, the developer also needs to prepare 10 short videos for the game to promote as advertisements to help acquire users.

Of course, Shake is not a philanthropist, this is all a commercial activity, and it is necessary to advertise the game and take a commission from in-app purchases.

The ratio is graded according to whether the daily advertising turnover and monthly in-app purchase turnover reach 500,000, 1 million, and whether it is the first game.

It is divided into five or five, to four or six, three or seven, with the creator taking a little more and the platform taking a little less.

This set of commission ratios is aimed at WeChat games, except for the first game commission ratio, the other commission ratios are the same.

The purpose is one, to attract WeChat game developers to the bowl.

The outside world only thinks that the pace of Ruixiang's entry into games is getting faster and more thorough, and all kinds of games are involved, and they are still building their own publishing platforms.

There is no doubt that this is the rhythm of fighting the penguins to the end!

The MMORPG steampunk 3D online game "A:IR" developed by Blue Hole Korean Studio has also been officially launched.

The places where it was launched were selected in Dongying, South Korea, North America and Europe, and if the response was good, it would be delivered to China and other Asian countries.

But Zhang Yida was slightly disappointed, and the response to the game was mediocre and did not stir up too many waves.

European and American players have a bad temper, and they just spit fragrantly.

They heard that Blue Hole, the development studio of "PUBG", had a new game, and they came with great anticipation.

If you don't want to surpass "PlayerUnknown's Battlegrounds", you can have a level of seven or eight points!

Outcome......

To quote one gamer with a pertinent review, "Standard Korean cliché online games!"

Although sticking to MMORPG, he vows to make a hand-me-down.

But the shortcomings of talents are there, and before the birth of PUBG, Blue Hole was just a quasi-first-line online game company in South Korea.

And PUBG is more of an innovation in the model, and other aspects are not particularly outstanding.

The PUBG in this life is generally much better than the previous life, thanks to Zhang Yida's additional investment.

And after the launch of the mobile game, it also occupied the largest market share in the world, and Penguin and NetEase were slightly inferior.

This has led to the fact that the reputation of Blue Hole is not as bad as in the previous life, so after the launch of "A:IR", players felt that the contrast was a bit big, and it was too big to accept.

After Zhang Yida learned of this result, he was not too angry, after all, it is impossible for all games to be popular.

After the split of Blue Hole, part of the team entered China.

Zhang Yida felt that he couldn't put too many expectations on the blue hole, and he had to train the domestic team as soon as possible and come up with two passable games.

At least to support the shelves of the game sector, at present, in terms of revenue, the mobile game and terminal game of the game PlayerUnknown's Battlegrounds have a revenue of more than 3 billion US dollars a year, ranking the third largest game manufacturer in China.

But after the popularity of the game ebbs, if there is no ace game that can take over, then the third position will be suspended.

The famous game IP, such as Gu Long's adaptation copyright, is basically in the pig factory, and Jin Yong's is in Perfect World and several companies.

If you want to engage in martial arts online games, you are basically blind, unless you give it to others.

Most of the contemporary network plates are in penguins, and it is impossible to authorize Ruixiang.

Another way is to buy the game adaptation rights of famous film and television works, but those that are suitable for game adaptation, and those that are good at the box office and famous have basically been sold.

Zhang Yida thought about it, and could only take the route of his own development.

It's only been a long time since the website was done, and the recognized gods on the Internet haven't cultivated a few yet, and they haven't got the IP they can get their hands on.

The more he thought about it, the more headaches he felt, so Zhang Yida simply called Lin Zhenyang, Lu Qi, and Zhang Lan and had a meeting together.

Zhang Yida divided five by two and briefly talked about his worries.

"IP is a real problem. ”

Lu Qi nodded, "The domestic IP source is mainly comics, and it may be further upstream in IP." ”

Zhang Yida said "um", the thing he regrets the most now is that he did not acquire Shanda Literature.

To be more serious, the acquisition took place in January '15, but in '14, Wu Wenfei went out to Penguin.

He couldn't buy it if he wanted to, first of all, the penguins would definitely not agree, and Wu Wenfei didn't look down on him at that time.

"Didn't we cast so many online dramas, what "The Twelve Hours of Chang'an", as well as the movies "Flowing Radium Ball" and "Nezha's Demon Boy Descends to the World", if the response is good, it can be adapted into a game!"

Zhang Lan is in charge of the content business group, and is very familiar with which movies and TV series he has invested in, so he casually reported a few at this time.

Zhang Yida thought about it first, and then shook his head, "It's difficult, first of all, how long can these IPs be hot? Secondly, even if the response is good, there is still a gap with the old IP that has been fermented for decades."

You can make a game that rubs the heat to get a handful, but do we lack those three melons and two dates?

What we lack is a boutique with such a suppressive background as PUBG!"

Lin Zhenyang said: "We still have been involved in the game for too short a time, and we lack some background.

Why don't you set up an IP department and start collecting copyrights?"

Zhang Yida nodded, "The copyright must be graded slowly, but far from quenching the thirst of the near."

The next step is to come up with a game that will improve the revenue structure of our gaming segment.

Otherwise, it has been laid on a PUBG, and if it is going to be listed next year, it will affect the valuation very much. ”

Lin Zhenyang nodded yes, PUBG is too successful, so it is difficult to surpass, and it is even difficult to make a game that reaches half of its income.

"If it's a brother, come and cut me" and "raise kun" can make money in games, but it's a bit of a bad reputation.

Ruixiang is also a company that owns games like PUBG, and it really doesn't cost to engage in these games.