"Mr. Zhao, Douyu has issued new regulations on bringing goods, requiring anchors, MCN institutions and live broadcast platforms to sign contracts.

In the future, the e-commerce of the Douyu platform will bring goods, and the anchor will only be responsible for selling the goods, and the supply chain and delivery will be completed by the platform. ”

At the high-level meeting of Daya Media, some executives explained to Zhao Erya the new rules of Douyu live broadcast.

"Douyu's trick is to cut off the direct connection between the anchor and the manufacturer?"

Zhao Erya muttered to herself, and asked the executives: "How much impact does the new rules of Douyu have on our company?"

"The segment of dog food has basically no impact, and Douyu has signed a three-year exclusivity agreement with us and Pete.com. ”

Then the voice changed, and the executive said: "But other industries, such as beauty and clothing, we are completely subject to betta."

First of all, we can't connect with manufacturers and can't get the lowest cost price.

If the price is set by Betta, this link will definitely be cheated by them.

For a simple example: we directly to the interface red manufacturer, the purchase price is 10 yuan, the sales price is 50 yuan, we earn 40 yuan, and the betta fish 55 points after the profit is 20 yuan.

Now the betta fish directly docking manufacturers, the cost price to make 20 yuan a piece, in the case of the sales price does not increase, we and the betta fish after five or five points after the profit becomes 15 yuan a piece.

This is not bad, but I am afraid that the betta fish will be greedy and make the cost for you 30 yuan or 40 yuan a piece, then I will be completely dumbfounded. ”

"Betta shouldn't be like this, right! This has to be a short-sighted company to be so extreme, and it will offend the anchor and the MCN organization. ”

Zhao Erya raised a different opinion.

"Douyu used to rely on live broadcast reward income to walk on one leg, but now there is a live broadcast e-commerce, can you still work hard?

Many anchors have signed long-term contracts with Betta, and Betta can knead as much as he wants. ”

These executives have also worked in MCN before, and they are very clear about the eating of various live broadcast platforms.

"Our Daya Media is not an ordinary MCN organization, and Mr. Zhang's Ruixiang is an important shareholder of Douyu.

Our Daya Media and Ruixiang are also brother companies, right?

An executive who has worked with Douyu said with a smile: "In front of interests, let alone brother companies, my father's company won't buy it if it doesn't work." ”

......

"Mr. Cheng, Daya Media, how should we report the cost?"

Douyu Company, an executive came to ask CEO Cheng Shaojie.

"What is the cost? It's good to be unified!" Cheng Shaojie was a little puzzled.

"Ahem, Mr. Cheng, Daya Media is a wholly-owned company of Mr. Zhang Yida Zhang. The executive reminded him tactfully.

"I know, but so what?"

Cheng Shaojie waved his hand, "Don't scruple too much, Ruixiang is an important shareholder of our company, that's right!"

But Ruixiang is not the same as Zhang Yida, and Zhang Yida may not necessarily care about such a small company as Daya Media. ”

The executives think that Mr. Cheng is too steely, and he doesn't even sell Zhang Yida's face!

"Actually, Mr. Cheng, it's nothing for us to quote a cost price to Daya Media alone.

Even if it's a good match!"

Cheng Shaojie interrupted, "How can there be so many good karma? Ruixiang is willing to invest in Douyu, which also values our potential."

Now that live e-commerce has opened a new chapter for our company, we don't seize this opportunity to make revenue and profits, but go to drill these flies and dogs, doesn't it make people laugh off their big teeth?

What the management values is the growth of the company and the scale of the company, not the friendships you climb.

No matter how well we praise Zhang Yida's stinky feet? If the development of Douyu Company is not good, he will not look down on you either.

Iron also needs its own hardness, let's think about ourselves first!

You give Daya Media a cost price, and another set of cost prices for other anchors.

This has been rumored, and the other anchors are not rebelling?"

Although the senior executives did not care about it in their hearts, they still said with a respectful face: "Well, Mr. Cheng, you are right! We must first ensure our own interests and development." ”

......

"Mr. Zhao, the people of Douyu are too much! They really expected it, they quoted the manufacturer's price of 10 yuan for 20 yuan, and the price of 20 yuan for 40 yuan.

Beauty, clothing, basically all kinds of products are twice as high as the manufacturer's quotation.

There's no one else to eat!"

An executive came to Zhao Erya to complain angrily, and the latter frowned lightly and said, "They did this, didn't the other anchors protest?"

"Who dares to protest? Don't talk about long-term appointments, just one live broadcast restriction can kill the anchor.

Besides, now that there is a live broadcast e-commerce, the income of many anchors has risen significantly.

Although a lot of profits have been eaten by bettas, in general, it is much more than the previous income from just receiving tips from users.

In this case, many anchors are very satisfied, and naturally they will not boycott the platform!"

"Have you negotiated with the Douyu platform?" Zhao Erya asked.

"Negotiating, it doesn't work!" the executive smiled bitterly, "I have moved your and Mr. Zhang's names out, it's not easy to use."

The people on Douyu's side said that they treat everyone equally and are fair and just to all anchors. ”

"Okay!

Zhao Erya instructed his subordinates again, "You should do it according to the rules of betta fish first! There is still some profit, but it is less than our direct docking with the manufacturer."

At this stage, we take the cultivation of anchors as the first goal, and it doesn't matter if the profit is less. ”

The executives nodded to indicate that they understood that the company had a big thick leg to hold behind the scenes, and it was true that there was no need to think about profitability.

The executives can think about it, but Zhao Erya is different.

In the evening, Zhao Erya, who returned home, cooked by herself and made a large table of Zhang Yida's favorite dishes.

Zhao Erya kept putting vegetables into Zhang Yida's bowl, "You taste it, this is the back pot meat that your mother taught me." ”

When Zhang Yida saw this scene, he felt that the sun was coming out of the west.

It's cooking again, and it's picking vegetables. Nothing to be courteous, either a traitor or a thief.

"Say, stabbed Lou Zi or what?"

Zhang Yida asked while eating the food.

"Betta fish is too much......"

Zhao Erya began to list the various unfair treatment received by Daya Media.

After listening to this, Zhang Yida smiled and said: "It's nothing! The position of the butt is different, and the angle of consideration is different."

In recent years, Douyu has been competing with major live broadcast platforms for anchors, users, and burning a lot of money.

Now that there is live e-commerce, you must want to make a comeback?"

"I know, but I think it's a little too ruthless! Five or five percent is not enough, and the cost of goods still has to play these tricks. ”

Zhao Erya is still very interested in Daya Media. Zhang Yida once said that Daya Media has the opportunity to be the first share of Internet celebrities to bring goods.

She has always remembered this sentence and worked hard for it.

Zhang Yida pondered for a moment and said: "Doushi is not suitable for starting a live broadcast business at present, we must focus on short videos." ”

After a pause, he suddenly said: "Forget it, just buy a live broadcast platform." ”

"Okay!" Zhao Erya leaned over to Zhang Yida and said, "Principal Wang has a panda live broadcast, I think you can also do one." ”

"Which one do you want to buy?" Zhao Erya asked again.

"Bilibili!"

......

"Mr. Chen, hello!"

In Bilibili, Zhang Yida shook hands with the management of Station B led by Chen Rui one by one.

Chen Rui was also a little confused, why did Zhang Yida suddenly remember to come to their company to take a look?

Ruixiang led the A round of financing of Station B last year, and the Series B financing also followed, and it is an important shareholder of Station B, currently holding a total of 12% of the shares of Station B.

But Chen Rui has always been dealing with Ruixiang's CFO Lan Lan, and Zhang Yida rarely asks about their company's affairs, or it is more appropriate to describe it as ignoring.

Zhang Yida wants to do a live broadcast, but he doesn't want to let the shake shift his attention because he is afraid that the shake will distract him.

If you buy other live broadcast platforms, Huya is okay, but their parent company, Huanju Times, will definitely not sell the former.

Huanju Times has been listed in 12 years, and the stock price has been rising over the years, and there is no shortage of development funds at all.

As for Douyu, the limelight will now overshadow Huya, but Zhang Yida is not optimistic about its long-term development.

Station B is different, in addition to live broadcast, Zhang Yida also took a fancy to its video playback platform.

BAT has Youaiteng, and the video platform has become the standard configuration of giants, and Ruixiang has to match one no matter how you say it.

The most important thing is that 80% of the users of station B are "Generation Z", that is, the group of young users from 1990 to 2009.

Whoever masters the young users of the Internet will master the future, and Doushi and Huimin Travel are working in this direction.

Chen Rui brought Zhang Yida, Lan Lan and Ruixiang's entourage into the company's conference room, and after asking the secretary to serve hot tea, he began to probe:

"Mr. Zhang, could you come to Bilibili and give me a few words!"

"The development of station B is very good, and your management leadership is well! ”

Zhang Yida shook his head, "I don't dare to say guidance, because I don't understand the second dimension at all." ”

Chen Rui, Xu Yi, and Li Ni all smiled, and Zhang Yida was also the truth.

In the early years, Station A was the leader of the ACG community, but now, Station B has already taken over the banner.

"Mr. Zhang, Station B is going to open Series C financing recently, are you here for this?" asked Chen Rui, CEO of Station B.

Zhang Yida glanced at Lan Lan, who understood, and asked out loud: "How are you looking for Series C investors?"

Xu Yi, president of Station B, said with a smile: "Legend Capital and Zhengxin Valley Innovation Capital intend to lead this round of investment. ”

Zhang Yida and Lan Lan glanced at each other, knowing that it was a little difficult to achieve the purpose of this trip.

Station B has developed very well in the past two years, and it is very sought after by investors.

Chen Rui saw that Zhang Yida and Lan Lan didn't speak, and guessed that it wasn't for the C round of financing?