After planning the bike-sharing plan, Zhang Yida began to raise funds.

Dogfud extracted 5 million from the profit of the past two months, and he did not dare to draw more, for fear of affecting the normal operation of the company.

After all, this is Zhang Yida's cash cow, and he still has a profit of more than 20 million a year, and he can't be killed by too much bloodletting at one time.

In addition, Yimin Financial Services Group and Rui advanced the salary of Jinke Group for the next year, which added up to only 5 million, which is not a large amount, and Zhang Yida is the absolute controlling shareholder and chairman.

Therefore, it was easy to advance it, and the finance was transferred to Zhang Yida's card, and it was 5 million yuan after tax.

In addition, the house and car were assessed at 7.14 million yuan, and the loan was 7 percent for a total of 5 million. The money was loaned by the company and then lent to Zhang Yida.

Zhang Yida has his own funds of 2.5 million, invested 1 million in Dai Wei, and set aside 500,000 living expenses, which can be taken out 1 million.

The total amount of 16 million yuan of the bike-sharing project start-up funds is enough.

With the money, Zhang Yida registered a company called "Jingcheng Huimin Technology Co., Ltd."

In the future, Huimin Technology will be the main operator of shared bicycles, and the name of the bicycle is also called "Huimin Bicycle".

Then Zhang Yida mobilized all his connections and began to recruit hardware engineers for bicycles and smart car locks, and soon pulled up a R&D team of more than 20 people.

After renting an abandoned factory workshop in the suburbs and buying a bunch of bicycle assembly parts, the hardware team began to develop the first generation of shared bicycles.

……

Hua Yi Capital Office.

Lei Dongming told Zhang Yida about the recent development of Huayi Capital.

"After nearly half a year of fundraising, the first phase of Huayi Capital's fund of 250 million US dollars has finally been raised. Lei Dongming's face was happy, he broke his leg in order to raise funds during this time, and he tried all means.

"Oh, that's a good thing! Zhang Yida was also very happy. Sighed:

"Toutiao, Didi, and the investment funds of the three magnesium groups have finally been raised!"

"Of the $250 million, 100 million was spent on investment headlines, 97.5 million was spent on Didi, and 50 million was spent on magnesium clusters. There are only $2.5 million left. ”

Lei Dongming sighed again that 99% of the first phase of funds that had been raised with great difficulty had been spent, and 1% was left.

"$2.5 million is enough to invest in another project. Do I have a project here?"

Zhang Yida said with a smile.

"What kind of project? Lei Dongming raised his eyebrows and leaned in front of Zhang Yida, looking deaf.

"Bike sharing!"

Zhang Yida decided to pull another round of financing from Huayi Capital, and the fertilizer water will not flow into the fields of outsiders.

"Isn't it the kind of public bicycle that is placed in the public area for citizens to rent and ride?"

When Lei Dongming heard the word "sharing", he thought of the public.

"Yes, in the past, public bicycles were all municipal projects. The government takes the lead in the operation.

Our shared bicycle is operated by the company. ”

Zhang Yida nodded, public bicycles first appeared in the Netherlands, before the opening of the 07 Olympic Games, the Beijing Municipal Government in order to facilitate citizens and tourists, put 50,000 public bicycles in the city.

"This project is not profitable! Beijing, Lin'an and many other provincial capitals have public bicycles in the past few years, but I haven't seen much in the past two years. ”

Lei Dongming is not very optimistic about this project, and the municipal engineering will not be able to continue, let alone a private company. The project must have suffered huge losses, and major cities will not be able to carry it out.

"It's still possible to make a profit. Both Ruixiang and Yimin can advertise bicycles. Bicycle rentals are also available for a fee.

Most importantly, I plan to launch a bike rental app. In the future, there will be two or three hundred million users of the bicycle APP, which will become a huge traffic entrance. ”

Zhang Yida said with a serious face that since he decided to do it, he must make it a national-level application.

"Two or three hundred million users, traffic entrance, and advertising?"

Lei Dongming is also confused, there will be so many users?

Then he asked:

"Two or three hundred million users, do you have to do business all over the country? How many bicycles do you need?"

"For an urban population of 500 million, if you have a car for 50 people, you need to put 10 million vehicles. ”

Zhang Yida feels that 10 million vehicles are definitely enough in the city, and the total number of shared bicycles of major brands in later generations has exceeded this number, and the number is excessive, resulting in a lot of waste of resources.

"10 million vehicles...... Bikes?"

Lei Dongming stuttered a little, and Zhang Yida's shock to him was bigger than the other.

"Yes, 10 million vehicles are almost all over the country's major cities. If it is actually produced, I expect it to reach at least 5 million units. Because after other competitors enter the game, they will definitely go crazy to launch bicycles.

We will be the first to complete the launch of 5 million bicycles, and we are expected to be able to establish a victory. ”

Zhang Yida almost predicted the development of the market in his heart.

In his vision, it goes like this:

"Pull Huayi Capital to invest in its own $2.5 million angel round, and after a few months, when the R&D and production are completed, 10,000 bicycles will be directly launched at one time.

After a month or two of operation, the operation is good. Directly launch the A round of financing, and then launch 100,000 bicycles to occupy the first-tier city market.

At this time, there will be followers, and there may be hundreds or thousands of bicycles on the market in the early stage.

With its market share and first-mover advantage, Huimin Bicycle launched the third round of financing and put hundreds of thousands of bicycles on the market.

At this time, competitors may launch tens of thousands of vehicles, but the market share and number still lag behind Huimin Bicycles.

Huimin Bicycle should take advantage of the advantages and financing rhythm of the first mover and use the leading market share to quickly defeat the competitors and form the Matthew effect.

When the number of Huimin bicycles reaches the level of 5 million, and other competitors are still in the order of hundreds of thousands, the balance of victory and defeat will basically tilt in favor of Huimin bicycles. ”

"A bicycle costs 200 yuan, and 10 million is 20 billion!"

Lei Dongming began to calculate the accounts, muttering.

"The 200 yuan you said is an ordinary bicycle, and we have to add a smart lock to this bicycle. The body should also be strengthened and durable to improve the manufacturing process.

At least 1,000 yuan for one. ”

Zhang Yida corrected Lei Dongming that he would not build a bicycle with low cost but high damage rate like FOF in his previous life, and good bicycle quality will make users more favored.

"Well, at a cost of 1,000 yuan, 10 million bicycles is 10 billion yuan. Even if it is 5 million vehicles, it will cost 5 billion yuan.

And then it's impossible for the bike not to be damaged, right? If it's damaged, it needs to be repaired and replaced, which is another cost.

And then these 5 million bikes can't go to various cities on long legs, right?

Then each city has to have operating personnel, and the scheduling cost is another one.

If the number of bicycles in the millions is reached, the number of employees at the headquarters is estimated to be in the thousands. This year, at least hundreds of millions of labor costs will be required.

I calculated that in order to achieve the situation of 5 million shared bicycles operating at the same time in the country, you have to invest at least 10 billion. ”

Lei Dongming felt that Zhang Yida was usually a very shrewd person, so why did he think about doing this project?

"Are you finished? Let me explain these to you slowly!" Zhang Yida knew that Lei Dongming had not seen the grand occasion of bicycle sharing in the future generations, and it was indeed a bottomless pit from the current point of view.

"Wait, there's still a problem. How to make a profit? If you invest 10 billion yuan, it is not impossible to make a profit in the future. It's just that I don't see any profit prospects. ”

Lei Dongming spoke dryly, just poured a sip of water, and added two more sentences to Zhang Yida, he really couldn't bear to watch Zhang Yida jump into the pit.

"Cost and profitability, two issues, right?"

Zhang Yida looked at Lei Dongming with a smile, ready to start teaching him.

"Yes, you convince me first. If you convince me, I'll give you $2.5 million. ”

Lei Dongming shook his head as he spoke, feeling that this shared bicycle was not a good project. It sounds like a bottomless pit.

Zhang Yida said:

"Let's talk about the cost first!

The 10 billion cost you said is valid, you calculated this account very accurately, and you deserve to be a financial veteran!

The depreciation of a bicycle is amortized over two years, which is a cost of 5 billion yuan a year. ”

Lei Dongming nodded, there is absolutely nothing wrong with this algorithm, and the cost of 5 billion is only a lot more.

"Okay, let's make a profit. Zhang Yida smiled and continued with a calm expression:

"Let's start with the bicycle riding fee.

A bicycle is ridden three times a day for one yuan each time, and 5 million bicycles are 5.475 billion a year.

Let's talk about the deposit.

The deposit for each user is 299 yuan, and we assume that a bicycle corresponds to 10 users, which is 50 million users× 299 yuan, which is equal to 14.95 billion.

We do not touch the user's deposit, but we can cooperate with Swiss Wealth Management to launch a deposit wealth management product.

The interest on the loan of 14.95 billion yuan is calculated at an annualized rate of 24%, and the income is 3.588 billion yuan.

The interest is calculated at a 12% interest rate for users, and the investment income is still 1.794 billion. Huimin Bicycle and Ruimin Wealth Management are each half, and Huimin Bicycle can get 897 million income.

There are also advertisements, if Huimin Bicycle has tens of millions of users, the advertising value is very large.

Body advertising, APP boot page advertising, APP built-in advertising, APP diversion entrance advertising......

Later, the financial supermarket and loan supermarket will be added to it, and the advertising revenue for a year will definitely not be lower than the current sharp direction. Even if it's 1 billion.

Riding charges + deposit wealth management products + advertising, a total of 7.372 billion.

Compared to the cost of 5 billion per year, do you think it can be profitable?"

Zhang Yida spread his hands and looked at Lei Dongming with a pensive face. snickered in his heart, is he about to be fooled by his brother?

"There's some truth to what you're saying, but I always think it's not that simple, is there something that is being overlooked?"

Lei Dongming thinks that this thing is theoretically feasible, but the actual operation is probably not so simple!

"Actually, I'm under-counting. Bike sharing riding data, user information, these are the most priceless.

With this information, we can not only accurately place advertisements and improve the value of advertising, but also cooperate with Mung Bean Credit to build user big data.

In the future, mung bean credit will make money, and a part of it will be given to the shared bicycle!"

In Zhang Yida's mind, shared bicycles can also form an industrial interaction with several current companies. This is what Zhang Yida values most.

As for making money? Zhang Yida has no bottom in his heart. If you can break even in the future, it will be Amitabha!