Zhou Fangyuan drove all the way to Professor Tian's house, and bought the old man his favorite wine on the way.

It stands to reason that Professor Tian is not young, and he still drinks all day, which is really not a good thing. However, the old man is healthy, full of energy, and has a lot of self-control, and only drinks two taels of wine in two meals a day, so for now, I don't see anything wrong.

Professor Tian was as happy as ever about Zhou Fangyuan's visit, and Grandma Tian immediately dressed and went downstairs to buy vegetables and cook a delicious meal for Zhou Fangyuan.

Professor Tian dragged Zhou Fangyuan into the study, and asked him about his recent work and life in detail, and after learning that Zhou Fangyuan was going to invest in real estate, Professor Tian's expression was a little unhappy.

"Little guy, why did you think of doing real estate? I don't expect you to do real estate!"

Professor Tian helped Zhou Fangyuan a lot, and he was also his elder, so he spoke very directly, and he didn't worry about whether saying this would make Zhou Fangyuan unhappy.

Of course, Zhou Fangyuan was not unhappy, he smiled and shook his head.

"Grandpa Tian, I understand your thoughts, in fact, I invest in real estate, not simply to speculate in real estate......"

Next, Zhou Fangyuan gave his thoughts and thoughts.

His idea is very simple, that is, it is similar to the practice of the richest man in the previous generation, mainly commercial real estate, and has at least one comprehensive shopping mall of its own in all major cities across the country, not only that, but also hotel business and amusement park projects, which belong to the real estate projects that Zhou Fangyuan wants to get involved in. Of course, the development of commercial housing is also very important, in fact, to make money, in fact, it is the development of commercial housing that is the most profitable, there is no doubt about it.

However, there are many problems in the development of commercial housing, and it is easy to conflict with the local people, which is not good for the reputation of the group.

Therefore, even if they do commercial housing development, Yuanfang Group will not start in person, and even Yuanfang Real Estate will not participate in the preparatory work, they will do it, they will directly subcontract from others, or simply do high-end real estate in a prime location, so that the income is large, and the cost can be increased accordingly. However, the development of commercial housing is a trivial matter after all, and Zhou Fangyuan's main idea is to build a shopping mall.

His mall is not the same as other shopping malls in the traditional sense, as I said before.

What he wants to do is a fully self-operated comprehensive shopping mall.

What does it mean? It means that the brand settles in, and all the negotiations with the mall. The mall will not rent or sell shops to the outside world, and the entire shopping mall, from the time it is built, will all be owned by the distant property management. Yuanfang Property leases the shopping mall from Yuanfang Real Estate, and then negotiates with famous brands at home and abroad to negotiate the settlement agreement. The sales staff and managers in the mall are all people from distant logistics. The overall building, the overall sales, the overall marketing, this is the self-operated shopping mall, does not accept third-party merchants, distant property and distant real estate, will be an individual, alone to negotiate and negotiate the content of cooperation with major brands.

The advantage of this, first of all, is that the cost can be pushed down, which is certain.

There is no bottom more channel costs, directly at the cost price of the manufacturer, perhaps the initial major brands still have concerns, but with the commercial real estate of the Yuanfang Group gradually spread all over the country, this will be a huge sales network, no enterprise can ignore such a sales network.

Secondly, management costs can be further reduced.

Because it is a unified management, the management difficulty will decrease, the management efficiency will rise, and the third-party merchants will be abandoned, so that a lot of unnecessary troubles can be eliminated, and the intermediate relief can be reduced. After all, if the mall is rented to the merchants, many things cannot be saved at all, on the contrary, sometimes because of the conflict between the merchants and the customers, and then the management cost of the mall property will be passed on, resulting in higher costs.

And Zhou Fangyuan also has an idea, that is, to organically combine shopping malls and online shopping, and make online and offline joint efforts.

There is a routine like the later generation of "don't understand beauty and ugliness", the logistics method of a certain east is actually very referenced, they have their own warehouses in various cities across the country, after consumers buy things on their platform, many goods can be delivered on the same day, even if they cannot be delivered on the same day, most of them can be delivered to customers on the next day, at most on the third day. Only a very small number of goods need to be shipped from other cities because they are not in stock.

As we all know, the biggest problem of e-commerce is the timeliness of logistics, at this point, a certain east has more advantages than Brother Dama, of course, it is not possible to say whose way is better, in short, there are pros and cons. So why can't you combine the two organically?

If it is a third-party merchant on Dibao.com, if they want, they can send their goods to the warehouses of Yuanfang Group in various places for storage, if they don't want to, then they don't say anything. For some popular goods, Yuanfang Group can also take the initiative to buy them, and then distribute them to warehouses in various places. For example, those brand-name products, they should strive to make the content of the online store and the physical store as much as possible, and under such a request, if there is a customer who buys the product in the online store, he can choose to pick up the goods himself. Then take the electronic invoice after the purchase of the goods, go to the local shopping mall of the distant group, try it on the spot, and then pick up the goods, because it is a self-operated shopping mall, so these data can be synchronized, without worrying about the situation like a third-party shopping mall, because the boss is different, so it is simply ignored.

Not only that, there are many benefits of comprehensive shopping malls, such as a cinema line all over the country, such as the halo of the business district carried by itself, etc., which are the benefits of commercial real estate after it becomes bigger and stronger.

Take a look at the shopping mall of the richest man in the future, almost wherever he goes, the cinema will be opened, and there will be the cinema of the richest man in the future. Because of the theater chain, his son can be like a fish in water in various circles, no matter what kind of star he is, as long as he is a star, there is no one who does not bother him. Just kidding, what an important channel that theater line is there. If you offend such a big young master, the theater chain will not show you the film, just trying to make less money, and the stars and crew will suffer a lot of losses. And people may not make less money, don't show your movie, you can also show other people's movies, theaters will always make money, especially with the increasing number of domestic movie audiences and the continuous improvement of the box office, the importance of theaters will continue to increase.

In such a large market, a few cinema chains are not enough.

What's more, Zhou Fangyuan has his own media company, and has already started shooting movies, and will shoot more movies in the future, which further enhances the importance of this theater chain.

As for the meaning of the halo of the business district, it is even simpler, which means that wherever the shopping mall goes, it is the business district, even if there is nothing around, "the place where I have will naturally become a new business district", this is the confidence and the truth.

Before Zhou Fangyuan was reborn, Wang's richest man's shopping mall finally entered the fourth-tier city of Beitong. At that time, it was located in the new town. The new city is the future development direction of Beitong, but even after more than ten years, the prosperity of the new city is far less than that of the old city. After all, Beitong is a small city, not a metropolis like Beijing, Shanghai and Guangzhou, with a limited population, limited volume, and limited market size, so if you want to establish a new business district, it will take time to precipitate.

But with the arrival of Wang Shoufu's shopping mall in Beitong, near Dongcheng District, there is immediately a new business district with the shopping mall as the core.

There is no need to worry about it in the city at all, when the people hear that this is the shopping mall of the richest man, even if it is just out of curiosity, they will take the initiative to go shopping.

This visit, there is popularity, with popularity, real estate developers immediately built several new shopping malls next to it, as well as a variety of food and drink, a street, a street of snacks and so on, in less than three years, there were originally only a few residential real estate and a villa area of the whole block, all of a sudden lively.

This is the halo effect, because the fame is very large, so going there is naturally the target of other people's attention.

The opening money of the shopping mall, that place, except for the villa area, which is almost tens of thousands per square meter, and the others live in the community, and the house price is only four or five thousand per square meter.

But with the opening of Wang Shoufu's shopping mall, several other shopping malls began to build, and the surrounding housing prices directly increased by 2,000 yuan per square meter, and when all the shopping malls were built and the business district was formed, the surrounding housing prices, ordinary commercial housing per square meter has been tens of thousands, and the villa area is at the level of 354,000 per square meter.

Of course, there must be the credit of the real estate speculation group, but there is no doubt that the existence of such a chain shopping mall in the name of the country itself has a strong function of pulling up the surrounding land prices. In this way, not only the local government will be happy, but the local real estate developers will also be happy to welcome each other to settle in, so that the developer of the mall can also take advantage of the trend. For example, cheaper land, for example, preferential treatment in building materials, such as the right to speak in the division of the market, etc......

There are so many benefits that it is simply not something that can be explained in a few words.

However, Zhou Fangyuan tried his best to speak, and Professor Tian on the other side tried to listen and understand as much as possible.

The old man's expression, which was not very good at first, gradually changed with Zhou Fangyuan's description.

From dissatisfaction at first, to some curiosity later, then to a nod of approval, and finally a smile of considerable satisfaction.

"Commercial real estate can also be supporting amusement park projects, Disney amusement park Grandpa Tian you must know, I want to get our Huaxia Disney, and the shopping mall chain can also continue to develop. The shopping malls are mainly selling high-end goods, and when the funds are surplus in the future, you can also do chain department stores, as well as supermarket chains, which are completely linked to e-commerce, as long as you buy something online, no matter what you buy, you can find the shopping malls and department stores or supermarkets of the distant group in the local area, and pick up the goods directly locally, or deliver them locally...... That's what I call O2O, which is Online To Offline......"

O2O refers to the combination of offline business opportunities and the Internet, so that the Internet becomes the front desk of offline transactions, and this concept first originated from the United States.

The concept of O2O is very broad, as long as the industrial chain can involve both online and offline, it can be commonly referred to as O2O.

The O2O e-commerce model needs to have five elements: an independent online mall, national authoritative industry credible website certification, online network advertising and marketing promotion, comprehensive social media and online interaction with customers, and an online and offline integrated membership marketing system. Corresponding to Zhou Fangyuan's side, it is Dibao.com, Yuanfang Media, Tengxun QQ and the future distant chain shopping malls.

As an online shopping mall, and at the same time recognized by the national credible website, Yuanfang Media will increase advertising business in the future, and Tencent QQ, responsible for advertising and marketing promotion and comprehensive social media and customer online interaction, and finally Elements shopping mall as an offline interaction and transaction, the membership system is a universal one, is a live large-scale O2O joint system.

O2O only developed and grew in the 13th year of the original plane.

In the early days of 1.0, O2O was initially connected online and offline, mainly using the convenience of online promotion to gather relevant users, and then pouring online traffic to offline, mainly in the fields of online group buying and promotion represented by Meituan. In this process, there are mainly unidirectional and low viscosity. There is less interaction between the platform and the user, and it basically ends with the completion of the transaction. Users are more driven by factors such as price, and the frequency of purchase and consumption is relatively low.

After the development of the 2.0 stage, O2O basically has the elements that everyone understands now. The main feature of this stage is to upgrade to a service-oriented e-commerce model: including the process of goods, ordering, payment and other processes, and transfer the previous simple e-commerce module to a more high-frequency and life-oriented scenario. As the traditional service industry has been in a state of inefficiency and insufficient labor digestion, under the promotion of the new model and the catalysis of capital, there has been an O2O carnival boom, so door-to-door massage, door-to-door food delivery, door-to-door fresh food, door-to-door makeup, taxi and other O2O models began to emerge in endlessly.

There is also a 3.0 stage in the future, that is, a more obvious segmentation, and some companies in the real vertical segment are beginning to emerge. For example, Express Easy, which focuses on express logistics, focuses on the delicious food of high-end restaurants, and focuses on the speed of white-collar workers to pick up food quickly. The other is the development of a platform-based model in the field of vertical segmentation. From the original subdivision to solve a pain point, the model began to expand horizontally to cover the entire industry. For example, Ele.me began to officially connect with third-party teams and crowdsourcing logistics from the earlier takeaway to the later open Hummingbird system. With franchisees as the main body, self-operated distribution as the template and operation center, and the operation is carried out through crowdsourcing cooperation to solve long-tail orders. The distribution category includes fresh food, supermarket products, and even laundry and other services, realizing platform-based operation.

What Zhou Fangyuan knows is that the latest O2O development is online and offline parity, which is a higher level of O2O. But Zhou Fangyuan can do this now, as long as he has enough shopping malls, he is the future king of O2O, and no one can shake his position. Including the catering industry, his distant agriculture will be expanded to the whole country, and all food-related online services will be able to start from their own offline business for seamless docking.

When Professor Tian heard this, his eyes were already indescribably bright.

Syllable!

He slapped the arm of his chair hard.

"Okay! That's a good idea! I support you, what do you want to do, be more detailed, say slowly, I'm going to write it all down!"

Professor Tian is so excited that he can't do it, Internet merchants, online to offline, these things are completely unimaginable for Chinese people at this time, even abroad, this business model has just started, Zhou Fangyuan will come up with a more perfect version now, no wonder Professor Tian will be excited and can't help himself.