In the office of the chairman of Jingrui Fortune Company.

He Shenghua warmly greeted Liang Weimin and Director Liu, who came with him.

Liang Weimin smiled brightly, revealing a mouthful of neat and white teeth, except for being a little softer, the whole person still looks very good.

He took out a document and put it in front of He Shenghua, and said:

"Uncle He, this is the advertising and marketing plan that has been carefully tailored for Jingrui by a number of planning directors under Huasi after careful market research and combined with the current Internet advertising environment.

Please take a look!"

He Shenghua picked up the plan and read it, the content was very rich, more than a dozen pages.

After a brief look at it, He Shenghua put the plan aside, there were too many words to read them one by one.

Later, he will naturally arrange for the company's legal affairs and operations to be carefully inspected.

For now, I will mainly talk to Xiaoliang in front of me about the general framework of the plan, and I will not delve into the details for the time being.

He Shenghua smiled and said:

"Xiao Liang, your Uncle He is old, and there are too many contents in this plan to read. Just tell me about it.

You are Senior Brother Qingxuan, I can trust you. ”

Liang Weimin looked at He Shenghua's gaze and said with a pleading face:

"Uncle He, don't worry, Huasi has been established as a listed company for 20 years. The secret of longevity is nothing more than two points, one is customer reputation, and the other is brand reputation.

Serving every customer well is the tenet of our Huasi people.

You are Qingxuan's father again, we will definitely give you the best quality service and the best price this time. ”

He Shenghua nodded, the last time he ate, he could see that this kid was interesting to his own girl. At this point, he didn't dare to pit himself.

Thinking of this, I couldn't help but take off a little precaution.

laughed and said:

"Okay, then you can tell your uncle about the specific plan!"

Liang Weimin began to introduce:

"Jingrui Wealth is an Internet wealth management platform, which has not been established for a long time. What is most needed is nothing more than investing in users and investing funds.

The investment funds are also increased by the gradual increase in users.

The top priority is to attract users to come in and register on the platform, and then slowly convert to increase the amount of investment.

Where do users come from? It can be divided into two channels: online and offline.

Because it is an Internet financial management platform, the most effective way is to do Internet advertising and marketing promotion.

There are many channels that can be used for advertising, such as portals, search engines, small and medium-sized website advertising alliances, elevator building advertising, and social marketing promotion.

……

For the most cost-effective and fastest results, I recommend choosing social marketing. ”

Liang Weimin said a lot, He Shenghua had a headache, and he couldn't understand many professional terms.

So he called Wang Qihang, the company's director of operations, to listen to the plan together.

Professional things are left to professional people to do, and by the way, let Wang Qihang ask some questions to verify it. He thinks so.

Wang Qihang is in his early thirties, and previously worked as an operations director for a small and medium-sized Internet company.

He was poached by He Shenghua with an annual salary of 500,000 yuan, and thought that he would definitely make a lot of money by coming to engage in Internet finance and have broad development prospects.

After coming over, he realized that it was far from being as easy as he imagined.

First of all, the boss He Shenghua used to take out loans and didn't know anything about the Internet. The operation and promotion are all on him alone.

As the director of operations, it's a no-brainer. He Shenghua told him every day how much money he wanted to raise money and how many new users he wanted to attract.

But how can you achieve the goal without giving promotion money?

There is no way, he can only lead the operation team to go to the community forum every day to post advertorials and advertisements, relying on this inefficient way of playing to attract traffic little by little.

There are still some of them.

The platform has been online for half a month, with 1,000 registered users, 200 investment users, and a total turnover of 1.2 million yuan.

Wang Qihang was very dissatisfied with this achievement, and jumped to the mutual finance company, that is, he wanted to do large-scale and make a lot of money, and it was a shame to take out this achievement.

However, after persuading the boss to increase advertising investment several times, the boss said to take a look again, and take a look again.

Now seeing that He Shenghua has found a listed advertising company, Wang Qihang thought that the sun was coming out in the west.

So I excitedly discussed with Liang Weimin and Director Liu about the specific advertising plan.

Liang Weimin said: "Mr. Wang, Jingrui has not been established for a long time, and the safest and lowest cost way to play has to be community marketing. ”

Wang Qihang nodded again and again in approval, he is now finally waiting for the boss to invest heavily in advertising, which is also beneficial to his performance, of course he will not refuse.

Wang Qihang raised some questions and asked some things about the specific promotion of community marketing.

Liang Weimin and Director Liu also answered one by one.

He Shenghua was drinking tea on the side, and he basically couldn't say anything.

After the initial intention was reached, He Shenghua signed the first phase of the advertising cooperation agreement with Huasi Chuangxing on behalf of Jingrui Company.

The amount of the first phase of advertising cooperation is not large, just 1 million.

He Shenghua has also been in business for many years, of course he won't come up and buy the whole warehouse, he must wait and see the effect!

Liang Weimin and Director Liu didn't say much, everything was planned.

At noon, the group went to a high-end hotel.

He Shenghua made the east and ordered a table full of delicious dishes to celebrate the successful cooperation between the two sides.

Liang Weimin accompanied He Shenghua to drink and chat, and Director Liu went to have a relationship with Wang Qihang.

In the evening, Wang Qihang returned to the two-bedroom rental room.

When I got home after work, it was already past eleven o'clock in the evening, and when I opened the door, I saw my wife sitting on the sofa in the living room watching TV.

Wang Qihang smiled and said, "Wife, haven't you rested yet?"

Wang Qihang's wife smiled gently and said, "Wait for you! The pot will still give you hot dishes, eat it while it's hot!"

After Wang Qihang changed his shoes, he first went to the room to see his sleeping daughter.

Then he sat on the sofa and hugged his wife, his nose was a little sour, and he said, "I have wronged you all these years." ”

Wang Qihang's wife shook her head and comforted him: "It's okay. I know you're busy with work, and you're also here for this family. I understand both. ”

Wang Qihang sighed, his wife not only has to go to work, but also has to be responsible for picking up and dropping off the children, and she also has to cook and do all kinds of housework.

My daughter is also in elementary school, and my wife usually has to help her daughter with her homework.

It's almost late at night, and I'm still waiting to get home.

Thinking of this, Wang Qihang's eyes were a little red. If you have a wife like this, what more can a husband ask for!

His wife and himself are both from a rural family, and they both stayed in the capital to work after graduating from college.

It is not easy to live in the capital! The husband and wife have graduated for many years, but until now they have not been able to afford a house of their own in the capital. I've been renting a house.

When I first graduated, housing prices were not as high as they are now, and salaries were certainly not as high as they are now. Both families are rural, and their parents are not able to provide much support.

Later, I had a child, and the cost of living became higher and higher. The purchase of a house has been put on hold for the time being.

Now looking at the high housing prices, it is already a sigh of hope.

The couple's biggest luxury is to have a house of their own in the capital.

In fact, now that the two of them have saved up to five or six hundred thousand, it is still enough to pay a down payment of sixty or seventy square meters for a second house.

But after paying the down payment, it basically spent all the money in hand.

If you need money for something urgent, you will be dumbfounded!

But looking at the higher and higher housing prices, the couple is afraid that if it drags on any longer, they will have to buy a house again.

After all, wages are not rising as fast as house prices.

Thinking of this, Wang Qihang gritted his teeth and said firmly: "Wife, why don't we buy the house quickly!"

When the king's wife heard this, her eyes flashed with longing, entanglement, reluctance, and worry. Finally, he shook his head, glanced at his daughter's room in the house, and said:

Duoduo has to apply for cram school and art class next, and there are too many places to spend money. ”

Wang Qihang felt that a basin of cold water had been poured from head to toe, and his daughter's education problem lay in front of him.

After thinking about it, I felt that the importance of children's education was greater than the purchase of real estate, and my enthusiasm for buying a house turned into a lament.

"Ding" mobile phone WeChat message rang.

Wang Qihang picked it up and saw that it was sent by Director Huasi Liu, whom he met during the day. The specific content is:

"Mr. Wang, please provide a convenient card number, the advertising cooperation we talked about during the day is thanks to you. When it comes to friends, we must express ourselves.

5% of the advertising fee, not a tribute, please smile!"

After reading the content, I was a little short of breath.

After thinking about it, Wang Qihang felt that this was very normal in the advertising industry.

If you have money, let's make it together!

And I have always wanted to buy a suite for my wife and daughter, and now I have a golden opportunity.

He needs money!

Need a house!

So he didn't bother anymore and sent his wife's bank card number. After a while, his wife said that she had received a text message of 50,000 yuan.

Explained to his wife that this was his reward for helping others make a business plan outside.

It's equivalent to extra money.

Wang's wife didn't doubt it, she still trusted her husband very much, so she didn't ask much.

Wang Qihang thought that this is the first phase of advertising cooperation, if more issues are promoted, the total amount will reach 8 million, and the rebate of this money alone will be 4500,000 yuan.

If you have another four or five hundred thousand, then you can buy a house boldly with confidence, because after paying the down payment, you have to set aside hundreds of thousands of savings to prepare for emergencies.

……

Director Liu was very proud, and he directly took down Wang Qihang with this move.

Having money is so good that the devil grinds.

Thinking that he would have to rely on Wang Qihang to cooperate with the outside in the future, he replied on WeChat:

"Mr. Wang, I have to rely on you to say a few more kind words from Mr. He's side.

If the promotion fee of 10 million or 20 million is smashed, the performance can also be improved rapidly.

In this case, Mr. Wang, you have all the face. ”

Wang Qihang replied: "Okay, I will try my best to persuade Mr. He to increase his investment in advertising." ”

In this way, the two sides formed a bundled relationship of interests.

has a common goal, that is, to let Jingrui Fortune Company pay more advertising fees.

The more the merrier!