Chapter 14 Investment and Financing Financial Supermarket

The next day, Zhang Yida and Gao Tian started a business visit together.

The first one to go was Yiyin Loan, a fast-growing Internet financial company. Two years ago, it received $30 million in Series B investment from Kleiner Perkins Perkins, IDG Capital, and Morgan Stanley.

Under the warm reception of the person in charge of business, Zhang Yida began to blow and blow.

"Manager Fang, we Ruixiang Technology, is a typical format of "Internet + Finance", is a new type of network financial service company, its financial supermarket platform investment and financing using big data, search and other technologies, so that thousands of companies' financial products can be intuitively presented in front of users. ”

......

"In the CPA cooperation model, a real-name authentication bound bank card user is a valid user, 100 yuan/person. ”

"Mr. Zhang, your CPA price is a bit outrageous, we really can't afford 100 yuan a user. ”

Yiyin Loan's business manager Fang Zheng spread his hands helplessly and said.

"Then add another condition, recharge one dollar, based on the number of effective recharge users. ”

Zhang Yida also added a little more condition.

"That's only a maximum of 40 yuan for a user, but it's useless for us to take it if we recharge and don't invest. ”

Fang Zheng flicked the cigarette ash, took a puff of cigarette and said.

"Then the user invests a hundred dollars?"

Zhang Yida continued to increase the conditions.

"50! That's the limit!"

Fang Zheng replied.

Users who are willing to invest a hundred yuan have actually gone through all the processes of the platform, from registration, real-name to binding bank card recharge, and finally investing in the target. After the user who has gone through this whole process, he has basically understood all the operations of the platform, and after the expiration of the product he invested, the principal and income will be withdrawn together, and the money will be successfully returned to the bank card. 80% of such users will continue to invest in the platform, and it is easy to convert into loyal old users of your platform!"

Zhang Yida began to flicker.

"Would you like to make a price then?"

Fangzheng's attitude has lost the initial resoluteness.

"110 yuan for an effective investment user, the benefits are evenly distributed, and the cooperation is win-win!

Zhang Yida said with a smile.

After speaking, he turned his head to look at Fang Zheng, waiting for him to reply.

Gao Tian on the side was a little confused, why did the quotation get higher and higher!

"Haha, since my brother has said so, then it's decided!

Of course, Fang Zheng understood the meaning of Zhang Yida's words, and it was self-evident who the extra 10 yuan was for, so he agreed to cooperate.

Both sides happily signed a cooperation agreement, and the scale of the first phase of cooperation is planned to be 1.1 million yuan, and 10,000 effective investment users will be promoted.

Fang Zheng signed on behalf of Party A's Yiyin Loan Company, and Zhang Yida asked Gao Tian to sign on behalf of Party B Ruixiang Technology, but he did not sign.

Fang Zheng couldn't help but glance at Zhang Yida. "The trick is old!" sighed in his heart.

Gao Tian is very happy, he signed the list, 1% of the cooperation amount, that is, 11,000 yuan is his commission.

He also understood, isn't it just to give kickbacks! This is a very common phenomenon in the business field, and it is not strange to see it, and if the water is clear, there are no fish!

Zhang Yida did not continue to accompany the next few companies to visit. Gao Tian followed Zhang Yida's rhetoric, plus the stick of 10% rebate, all the way through, and signed five platforms one after another.

The amount of cooperation is large and small, and the strength of the other companies is a little weaker, and the initial cooperation amount only ranges from 100,000 to 500,000.

Another businessman, Xie Lei, went to the magic capital, which is also one of the three major Internet financial towns in the country, and Guangdong Province, another major mutual finance town, has no manpower to develop it for the time being.

It is not as smooth as Gaotian, but it has also gained a lot, and four platforms have been signed, with an initial cooperation amount ranging from 100,000 to 300,000. Like the Beijing side, the contract is also signed according to the conditions of 100 yuan for an effective investment user.

Zhang Yida calculated that Gao Tian had a contract of 2.3 million yuan for 6 platforms, and Xie Lei had a contract of 800,000 yuan for 4 platforms, a total of 10 platforms had cooperated, with a contract amount of 3.1 million, plus the company's 900,000 working capital was exactly 4 million.

4 million not only to help 10 platforms complete the promotion of effective investment users, but also to complete the registration of 100,000 users on their own platforms.

It's a bit brain-burning, so I quickly called all the big guys to a meeting together to give advice. People who are not called the technical department, they are still working overtime to do technical docking work with 10 platforms, and they are putting products on the shelves to jump links.

After a heated discussion, a group of people formed the final promotion plan, which is as follows:

"Activity funds: 4 million. ”

"Goal 1: Complete the registration of 100,000 users of Investment and Finance. ”

"Goal 2: Complete the effective investment user volume of 10 cooperative platforms. ”

"There is no reward for registering as a user of Investment and Finance. ”

"100 yuan for registered investment in any of the 10 cooperative platforms through investment and financing, and 30 yuan in cash will be rewarded. Register and invest in 10 platforms, and the superimposed reward is 300 yuan. ”

"Invite friends to invest in any of the above platforms, and you will be rewarded with 10 yuan. Invest in 10 platforms and reward 100 yuan. There is no upper limit on the invitation reward, the more you invite, the more you get!"

"Theoretically, if you invite 100 friends, and each friend has invested in 10 platforms, you can get a reward of 10,000 yuan. ”

"If 10,000 users have invested in ten platforms, each person can get a reward of 300 yuan, and they need to spend 3 million yuan. The inviter still has to spend 1 million. ”

"In this way, all 4 million will be spent. The effective investment user promotion of each platform has been achieved, but the investment and financing exchange has only completed the registration of 10,000 users. ”

"In fact, 4 million burned out, definitely more than 10,000 users. Because some platforms only give 100,000 promotion fees, and after pushing 1,000 users, they will be gone. Therefore, not every user can invest in 10 platforms, unless the partner renews, otherwise the number of promotions will be removed from the shelves immediately. ”

"After the promotion fee is over, it is normal for Party A not to buy it if it is not removed from the shelves and a few more users come out. ”

"Basically, only the users in front can get the most abundant rewards, and the more you go to the back, the less room to choose from, because many platforms have already reached the number of cooperation and removed from the shelves!"

After the discussion, the operation and marketing departments began to plan the promotion copy, and the technical department had to connect a payment channel for users to withdraw rewards.

Zhang Yida took out another 200,000 yuan, which was lent to Ruixiang Technology Company as the cost of the company's connection to the third-party payment channel. Third-party payment companies cooperate to open an account, and users have to spend money to withdraw money.

After the last few days of intense work, all preparations are in place at the beginning of November, just waiting for the official start of the event tomorrow.

Zhang Yida first searched for the Touronghui APP from the Apple Store, downloaded and installed it, and then registered and logged in.

The advertisement of the cooperation platform on the homepage of Investment and Ronghui has been put on the shelves, and 10 platforms are impressively listed, and there are reminders such as a limit of 1,000 people and a limit of 10,000 people.

Zhang Yida clicked on the advertising page of a platform, smoothly jumped to the registration page of the platform, registered and invested 100 yuan, returned to the investment and financing platform, and there was already a balance of 30 yuan in the account. I withdrew another 30 yuan, and two minutes later, I received a text message that the account was successfully received.

The APP operation is smooth, the page is simple and atmospheric, and the withdrawal is fast. Zhang Yida smiled with satisfaction and instructed everyone:

"Today, everyone goes to post it, Weibo, forums to post soft articles, send advertisements, and warm up the activity first!

Then, one by one, the headline party appeared.

Weibo, Tieba, and forums all have such titles.

"Teach you how to make 300 yuan an hour?"

"If you invite people to register for the APP, you can actually earn 10,000 yuan?"

"Tou Ronghui, the financial steward by your side. ”

"The shock of the investment and financing financial supermarket is coming, and 4 million cash will be given away!"

......

In this way, relying on the eye-catching title, the investment Ronghui APP received thousands of registrations on the first day of its launch.

Zhang Yida looked at the number of registered users displayed in the background "1103 people", looked at the people celebrating wildly, and did not speak, this is just the beginning!

The next day, at 9 o'clock in the morning, the activity officially started, and all the staff paid attention to the computer background, and the data was refreshed for a while.

"Yiyin Loan Investment 1 person"

"Everyone trusts 1 investor"

......

The data soared all the way, and at 9 o'clock in the evening, the background showed that the number of registered users of Touronghui had exceeded 10,000, and the number of investment users had exceeded 500, most of whom had invested in 10 platforms, and a total of 120,000 yuan in rewards were issued.

At the same time, Gao Tian and Xie Lei are also contacting the cooperative platform to ask whether to add additional investment.

The major mutual finance companies also observed the data in the background, most of them invested at least 100 yuan, some just registered an account and gave up the investment, and some invested 1,000 yuan or more.

In short, from a preliminary point of view, the cooperation with Ruixiang Technology is still very successful.

Several companies that only cooperated with a promotion budget of 100,000 and 200,000 yuan increased their budgets at the same time and quickly paid for them. The only requirement is not to remove the advertising diversion service, and the lack of promotion fees is enough to say it, and it is easy to discuss.

The next day, with the fermentation of word-of-mouth, the news also spread, there is an Internet platform to scatter coins! Everyone hurry up to grab it! Users who have received rich rewards in Touronghui are still inviting relatives and friends to come to register and invest!

With the two-pronged approach of word-of-mouth fermentation and the invitation and reward mechanism, the scale of investment and financing users exceeded 30,000, the number of investment users exceeded 3,000, and a reward of 960,000 yuan was issued.

On the third day, the number of registered users exceeded 80,000, the number of investment users exceeded 9,000, and a reward of 1.9 million yuan was issued.

On the fourth day, the number of registered users exceeded 160,000, the number of investment users exceeded 17,000, and a reward of 2.24 million yuan was issued.

......

On the fifteenth day, the number of registered users exceeded 1.1 million, the number of investment users exceeded 120,000, and a reward of 900,000 yuan was issued.

After half a month of coin scattering activity, the data finally began to come down.

In this event, the 10 platforms can be described as a hemorrhage, adding up to a total of 60 million yuan spent on the activity, with a minimum of millions of yuan, and a total of 11 million yuan such as Yiyin Loan.

Of course, various companies have also gained a lot, such as Yiyin Loan has obtained 100,000 investment users, even if the conversion rate in the later stage is almost 20%, that is, 20,000 people have become active users of the platform. As long as each person creates a profit of 550 yuan and returns it to Yiyin Loan Company, it will be considered a return on capital.

Users also got a big benefit, with 24 million rewards, and an average of 120,000 investors can get 200 yuan each.

Ruixiang Technology's investment and financing financial supermarket took this opportunity to make a name for itself in the industry, and even financial companies in Guangdong Province came to Beijing to talk about cooperation.

In addition, it also obtained 36 million profits, 1.1 million registered users, 120,000 effective investment users, 600,000 matching capital transactions, and a transaction amount of 120 million.

The profit of 36 million is also due to the promotion of 600,000 effective investment users for 10 platforms.

A user invests in an average of 5 platforms, and 120,000 people are 600,000 investments.

The cooperation price to Ruixiang Technology is 100 yuan, Ruixiang to users is 30 yuan as an investment reward, plus 10 yuan from the inviter, the cost is 40 yuan.

100 minus 40 yuan, a single effective investment user promotion volume earns 60 yuan, 600,000 is 36 million yuan.

Zhang Yida didn't plan to make money, but also planned to use the company's own 950,000 yuan to promote and burn money to increase the number of users.

As a result, he unintentionally planted willows and willows, and earned 36 million in half a month!

In fact, he was not good at math and arithmetic, thinking that the money would be burned out. As a result, after the promotion was over, I saw that there were still more than 30 million in the company's accounts before I realized that something was wrong.

With all this money, I don't know if I want to continue to talk to Mr. Xu Xiaoming about life and ideals!