Zhou Chengdong has a good friend, his name is Xu Xiaoming, he became good friends with Zhou Chengdong when he taught at Beijing University in 83 years, and the two are said to have been friends for 30 years. This information was also inquired by Lin Zhenyang and told Zhang Yida.

So Zhang Yida tried his best to have a good relationship with Zhou Chengdong, in order to let Zhou Chengdong introduce him to this teacher Xu Xiaoming.

Who is Xu Xiaoming?

One of the troika of Oriental Education Group, vice president, after the listing of Oriental Group in 06, he left the board of directors and began to engage in personal angel investment. In 2011, the angel investment institution "Zhenke Fund" was established. Known as the most popular angel among entrepreneurs in the circle, it is said that investment never looks at the statements, and "patting the head to make decisions, hot head decisions" is his investment style. If a project doesn't get him hot in half an hour, it won't get his favor.

What Zhang Yida is asking for is such an opportunity to meet, he is sure that Mr. Xu's head will be hot, and he needs to invest.

"Financing, this is easy to do, I know some entrepreneurs and investors, I can introduce you to it, whether you can seize the opportunity, it's up to you?"

Zhou Chengdong said that it was a trivial matter, and it was wrapped up in himself.

"Thank you, Director Zhou, but don't rush to introduce it for the time being, and wait for ten days and half a month! ”

Zhang Yida hurriedly thanked.

Zhou Chengdong, this old man, is really good, and he is warm-hearted. If the matter is successful, I must give him a big gift to show my gratitude.

Zhang Yida said secretly in his heart.

"Okay! Then I'll wait for your news! Just come and talk to my old man when you need to make arrangements! By the way, I have a friend who is engaged in investment who likes young people the most, and he is a very emotional person, if you can convince him in half an hour, then the financing will not be far from ten! You should be more prepared!"

Zhou Chengdong admonished again.

Zhang Yida was ecstatic in his heart, he knew who Zhou Chengdong was talking about, of course, it was Mr. Xu who had a unique investment style!

In Ruixiang Technology Company, all the employees of the Entrepreneurship and Entrepreneurship Center cheered, and the product successfully passed the test! The software was formed, and the website PC, Android, and iOS were all made, and the app store could be arranged to be put on the shelves for users to download.

Zhang Yida was also very excited, and quickly searched and browsed the website page on the computer.

The website is very neat, simple and atmospheric, registered an account, simple operation for a while, no bugs, very smooth.

Nodding with satisfaction, Zhang Yida verbally praised the technical team a few words, and then asked about the progress of the work of the marketing and operation department.

The market research and planning of the marketing department has been handed over some time ago, Zhang Yida has seen it very satisfied, the prospect analysis of the market, where is the target customer audience, how to carry out marketing work, and a large number of articles have been written, all of which are practical solutions.

Wang Lina's ability is still very strong, during this time, in addition to researching the market and writing reports, she also led the new media team to open accounts on Weibo, public accounts, Zhihu and other forums, and posted a few articles with a good response. In addition, the business team has also been released and contacted several mutual finance companies, and they can carry out cooperation and docking when the products are developed and put on the shelves.

Under the leadership of Gu Panpan, the operation department discussed and planned several sets of operation plans, and the stove had been set up, just waiting for the rice to be cooked. When the product is put on the shelves and the user registers in, he will immediately try the plan, test the effect, and screen out the best plan.

Zhang Yida asked Lin Zhenyang again how much money was still in the company's account?

After receiving 1 million from his father, Zhang Yida had a total of 2.4 million in his hands, and only 1 million was injected into the company's corporate account at the initial stage, which was handed over to Lin Zhenyang to take care of.

"There are 950,000 more, during this time, I bought a domain name, Ahri cloud server, and I also bought more than a dozen test phones from different manufacturers, and it cost a total of 50,000 yuan to connect to the SMS channel. ”

Lin Zhenyang listed all kinds of expenses one by one.

"I'm ready to contact the A round of venture capital, and we must spend the 950,000 yuan within half a month, and go all out to smash traffic and promotion. ”

Zhang Yida said fiercely.

"I know you're trying to raise your valuation and expand your financing. But have you ever thought about what to do if the money is all spent, in case the financing fails?

Lin Zhenyang persuaded with a worried face.

"I have already planned the worst, I still have more than one million in hand, and if the financing fails, I will continue to invest in it, and there will be no problem in maintaining the daily operation of the company. ”

Zhang Yida waved his hand and said don't worry, looking like he was winning.

Lin Zhenyang pouted, did not continue to speak, it was his duty to persuade a few words, and if he continued to entangle, he would be a little unclear about his own importance.

The two made the plan down, and then convened a meeting of all the staff, at which the order to spend 950,000 yuan in half a month was read out, and everyone reacted differently, some were worried, some did not understand, and some were ecstatic, such as Gu Panpan.

Spending money on promotion, the main force must be the operation department.

"The technical department has just been commended, and it should be our operation department's turn this time! If the promotion effect is good, maybe I can get some share options!"

Gu Panpan thought happily in his heart.

"In half a month, we have to spend nearly one million, how to spend it? This is a very test of the level of flowers. ”

Zhang Yida continued:

"I'm also in formal contact with the venture capital, and the level of our spending determines how much the company can raise and how much the valuation can reach!"

"I have only one request, the maximum, the fastest growth of users!"

The operation department is responsible for planning and implementing the activity plan, the marketing department is responsible for the product launch and coordination on the partner side, and the technical department provides technical support. ”

"All departments should cooperate with each other and work together to fight this tough battle. ”

"Our goal is to win 100,000 registered users in half a month!"

"I have a not-so-mature idea that our platform can run prize promotion activities. Users will be rewarded with 5 yuan for registration, and 5 yuan will be rewarded for inviting a person to register. In this way, some people are actively registered, and some are passively invited to register. The cost of a new user is about 5~10 yuan, which is just enough to promote 100,000 users. ”

Gu Panpan suggested.

"The idea is right, but the specific operation method is still too rough. The users who come in this way are basically invalid users, the kind that run away after picking wool, with no retention rate and no value. ”

Zhang Yida praised first and then criticized.

Then he talked about some of his thoughts, saying:

"Five yuan, ten yuan is too little, not attractive enough for people at first sight!"

"If we want to do a campaign, we have to make it bigger and attract users enough. How about a few hundred, a few thousand?"

"Of course, these hundreds, thousands can't all be out of our family! Such an interesting activity, of course, we have to pull partners to play together!"

"First of all, we will determine 5-10 cooperative platforms to launch our APP. The cooperation method is selected as CPA, and the users who have been diverted through us complete the registration, real-name authentication, bind the bank card, and then recharge one dollar. Completing these processes is both a valid settlement volume!"

"The current customer acquisition cost of Internet finance companies is about 100-300 yuan, after all, we are start-ups, and the cooperation with them is set at 100 yuan first, and then the price will be increased. ”

"A user who registers an account of 10 Internet financial platforms through our platform diversion can bring us 1,000 yuan in income. ”

"We don't want any of the 1,000 yuan of income, and all the rebates are given to users. ”

The last sentence is enough to break the earth! This activity is really strong enough! This is the true thoughts of everyone present.

"Mr. Zhang, is this possible? Are those companies willing to cooperate with each other? I have talked about many companies, and the CPA model is only willing to give up to 30 users. ”

The business representative Gao Tian was a little incredulous.

Gao Tian has been running the market these days, going in and out of major mutual fund companies to hook up and cooperate. The most discussed and mainstream cooperation method is CPS cooperation, that is, pay according to performance.

For example, if a user invests 10,000 yuan in a partner, 3%-5% of the settlement is 300-500 yuan.

CPA also talked about it, but basically only willing to give a cooperation plan of 20-30 yuan for a single registered user.

"That's your method is useless, Gao Tian, call me to talk with me tomorrow, and keep it for you. ”

Zhang Yida said with a smile.

For these mutual fund companies, especially the promotion part, he knows the truth too well.

In his previous life, he earned six or seven hundred thousand promotion fees in four years, and he had already figured out the doorway here.

At present, the customer acquisition cost of Internet financial companies is 100-300 yuan per user, which is only the customer acquisition cost of a user registration platform, and it would be good if one of the 10 people could be converted into a loyal user of the platform.

The financial industry is different from other industries, after a loyal user begins to invest in the platform, it can create tens of millions of profits for the platform in a year.

Therefore, for the early promotion of money, the mutual fund company is really unambiguous. Besides, venture capital institutions throw money in, isn't it just for you to burn money to expand the scale and increase the valuation?

"What? You don't burn money, you say you want to operate steadily. The size of users, the size of transactions, and the growth rate of business are the indicators that venture capitalists pay the most attention to. If the subject matter of investment does not increase in value, what do venture capitalists rely on to make money? If we go public early, everyone will be able to cash out! Hello, I am good, everyone is good! Those who develop honestly are turtles who do not understand the Internet!"

This is the true portrayal of the current industry, first burn money to do scale, scale is the first, profit or anything does not need to be considered. As long as there is scale and growth rate, no one will pay.

Zhang Yida recalled the past in an instant.

2013 is really a good time for Internet nuggets!