He Shenghua has been happy and worried recently.

The good news is that the number of registered users of the Jingrui wealth platform has reached more than 200,000, and the number of users who have transaction records has also reached 100,000. The trading volume of the platform has reached 200 million.

These 200 million include the January bid and the March bid, with a total investment amount of 150 million in January and 50 million in March.

He Shenghua listened to Wang Qihang's suggestion, made a bid split, and split the borrower's one-year and two-year loan claims into January and March bids and released them on the platform.

In March, all the 50 million yuan was used by him as a mortgage loan, and hundreds of thousands of millions of dollars were lent out.

In January, only 50 million of the 150 million was used as a short-term bridge loan.

As for the 100 million retained, it is naturally used to cope with the maturity payment of the customer's target next month.

A total of 150 million funds are due next month, why did he only prepare 100 million?

Because next month, as long as the user invests more than 50 million, he can use it to pay the due debt first.

As for the user investment next month, if the user investment does not reach 50 million, then there will be a gap in the funds, and the problem will be troublesome.

However, He Shenghua didn't think about it so much, as far as the first month is concerned, the investment amount is 200 million, and the second month is 50 million.

What worries He Shenghua the most is the issue of advertising fees, which cost three phases of advertising cooperation fees in the first month, with a total amount of 11 million.

When Jingrui Wealth was founded, it invested 20 million yuan, and spent more than 3 million yuan on office rent, R&D investment, and employee salary costs in the early stage, plus 11 million advertising expenses spent this month, and the company's working capital was less than 6 million yuan.

It's not just spending, not coming in. This month, 19 million yuan of interest income has been recognized for the 50 million housing mortgage loans and 50 million bridge loans that were lent out through Jingrui Loan Company.

Among them, the interest rate of the 50 million house mortgage is 2 cents per month, 24% annualized, half for one year and half for two years, and the interest income is 6 million and 12 million respectively.

With a total of 18 million interest income, the borrower will repay the interest on a monthly basis in the next 12 and 24 months, and the loan principal will be repaid in a lump sum after maturity.

This is a loan method that pays interest on a monthly basis and repays the principal at maturity.

It is precisely because of this repayment method that although the income is recognized, it cannot be received in one go, and it will take 1-2 years to fully receive the account.

This first month's interest income was only 1 million.

The other 50 million bridge loans are disbursed at a daily interest rate of 0.1%/day, which is also 10/10,000, and the borrowing date ranges from 7-30 days.

The interest income is about 1 million, and this part of the short-term interest income is gradually recovered with the loan principal of 50 million.

In short, the total income in the first month is 2 million yuan.

The expenditure is more than 14 million, and the income is more than 2 million.

The company's cash flow is tight.

He Shenghua had a headache when he thought of these things, so he called Wang Qihang, the director of operations, and the chief financial officer to the office, told them about the company's finances and operations, and asked to discuss the solution.

Wang Qihang looked pensive, thought about it for a while, and said to He Shenghua:

"Mr. He, the difficulties are only temporary. As long as there is no problem with the capital side of Jingrui Wealth, and the user's investment amount is higher than January, the capital chain will be fine,"

He Shenghua nodded, and then looked at the financial director.

The financial director is an ordinary-looking woman in her thirties named Xiang Li.

used to be in charge of internal audit work in the bank, and was later recruited by He Shenghua with a high salary to Jingrui Loan Company.

He Shenghua has also worked under He Shenghua for eight or nine years, and is one of his confidants.

As an important subsidiary of the group, although Jingrui Fortune has only been established for a short time, He Shenghua has invested a lot of resources and money, and finance is a very important department, so he transferred one of his most trusted subordinates to be responsible for the financial management of the entire company.

Xiang Li frowned, she was a cautious person, especially a financial worker, who was very averse and alert to risks.

The company's current financial situation and cash flow have made her feel very dangerous, like walking a tightrope, and if she is not careful, she will fall into the abyss.

Sighing, Xiang Li said with a serious face:

"Mr. He, the current financial situation of our company is not optimistic, or it is very dangerous, and the capital chain is very tight.

My advice is to pause advertising for the time being, and then consider resuming advertising when the company's financial situation returns above the safety line. ”

He Shenghua pinched the agate string in his hand, lowered his head and thought about it.

After thinking about it for half a minute, he looked up at Wang Qihang and asked:

"Set sail, if we suspend advertising now, how much impact will it have on our company's operations?"

Wang Qihang lifted the glasses on his nose and said:

"First of all, let's talk about the turnover! Our platform reached 200 million turnover in the first month of its launch, which is a leader among thousands of platforms in the industry.

The popularity and brand exposure of our platform increased all at once.

Pausing ad delivery will definitely interrupt this upward momentum.

Users may think that our platform is going downhill, or that the background is not strong. This can lead to user churn.

In the second and third months, the turnover may decline to 100 million, 50 million.

If there is such a downward trend, many users may think that our platform is no longer good and accelerate the flight of funds.

Just like the stock market, investors buy up, not down. ”

There was a pause at this, and then Wang Qihang's whole face became serious, looked at He Shenghua, and said:

"Moreover, we still have 50 million user funds that need to be paid in three months.

At present, this part of the funds has been lent out by us in 1 year and 2 years, and after three months, we will not be able to recover this part of the principal, and only 3 million interest will be collected.

What should I do if the March target invested by the user is redeemed at maturity?

The funds invested by the latecomers will be used to undertake this part of the creditor's rights first, so that the users who are due can pay them normally.

However, once the turnover of our platform declines, and the new investment funds are insufficient, we will not be able to pay the 50 million funds.

This is also a bad consequence of the term mismatch!

You can't see any impact when the platform goes uphill, but when the turnover goes down, it's fatal.

If the user's funds cannot be redeemed, the consequences can only be liquidated!"

After hearing this, He Shenghua gasped, this consequence is too serious. If the user's funds cannot be redeemed, the platform boss is afraid that they will have to go in.

He Shenghua didn't dare to think about the fate of this liquidation, and hurriedly asked:

"If we don't stop advertising, how long can we expect our platform to be cash flow positive?"

Wang Qihang picked up the pen and paper on the table and began to calculate, and after a while, he said:

"If our platform maintains the current upward momentum, we expect the transaction volume to increase by 10% month-on-month.

The turnover in the second month was 220 million.

The turnover in the third month was 242 million.

......

The turnover in the sixth month was 322 million.

In 6 months, our total turnover will exceed 1.5 billion.

Based on the current monthly lending interest income, the monthly income after 6 months can reach 15 million, and the cumulative income in half a year is about 50 million.

Taking June as an example, the user's investment income was 3.2 million, the advertising expenditure was 10 million, and the personnel salary was more than 1 million. It's basically time to break even.

From the 7th month, the cash flow started to be positive and generated some profitability. ”

He Shenghua's eyes lit up, and he thought that it would be great if the company started to make a profit in half a year.

Thinking of this, I feel that a stone in my heart has finally been put down.

Xiang Li took the list made by Wang Qihang from the table, looked at it, and said:

"Director Wang, this is not right! This list of yours does not include the bad debts generated by the company's lending, as well as the salaries of the personnel on the side of Jingrui Loan!"

Wang Qihang reacted, patted his head, and then said with a smile:

"Yes, yes, thank you Mr. Xiang for reminding me! I almost forgot this!"

He Shenghua waved his hand and said:

"It's okay, you just need to settle the accounts on the operation of Jingrui Wealth.

Bad debts are all mortgages, and some losses can be recovered after asset disposal, and there are not many bad debts that need to be paid off in advance.

On the side of Jingrui Loan, the sales team of fifty or sixty people has been replenished recently. We can still afford it with our old business. Don't worry about that. ”

Speaking of this, He Shenghua rubbed his face and asked:

"Then we can only make a profit after 6 months, and don't we have to invest 60 million in advertising in the early stage?"

Wang Qihang shook his head and said:

"It takes 10 million dollars a month for advertising, but we now have income that we can offset some of.

This month's income is 2 million, and it will be enough to add 8 million.

Next month's income is more than 4 million, just supplement more than 5 million.

In this way, as the monthly income rises, the difference that we need to fill in will become smaller and smaller, until 6 months later, the company starts its own hematopoiesis, and there is no need to invest anymore. ”

He Shenghua nodded and said:

"How much more money is expected to be invested in total?"

Wang Qihang touched his nose, and then said:

With these 20 million, plus our income of 50 million in the next six months, it is almost enough for advertising and personnel salaries in the next six months, as well as the distribution of user interest income!"

He Shenghua frowned, and then said:

"Okay, I see!

Wang Qihang said hello and turned around and walked out of the office.

Xiang Li hadn't left yet, and after a deep struggle in her heart, she couldn't help but say:

"Mr. He, my suggestion is to slow down!

The company has only invested 20 million, and I think the risk is still too high to invest another 20 million at this time.

Wang Qihang is talking about the company's performance has a 10% year-on-year increase in performance every month, and then it can start to make a profit after six months.

What if the growth is not 10% or the performance is declining?

It's not like it takes eight or nine months, or even a year, to break even.

In the meantime, you'll have to put money into this bottomless pit until the company is fully profitable.

You have to think about this matter clearly, there is no turning back from the bow, and it will put a lot of financial pressure on you.

Moreover, the monthly loan scale has increased, and Jingrui Loan Company has to expand its sales team. At present, they are all barely supported by the old business, and the new team of dozens of people has been added.

In the future, it will expand to 100 people, 200 people, and the Jingrui loan company will not be able to pay for its own profits and losses. I have to have a blood transfusion on your side. ”

He Shenghua's face was a little ugly, and Xiang Li's words were like a sledgehammer smashed on his chest. I'm still too optimistic.

Nodding to indicate that he understood, he let Xiang Li go out first. He Shenghua sat alone in the wide leather swivel chair and began to analyze.

At least 20 million will have to be invested!

Jingrui Loan Company still has more than 10 million liquidity, but that money can't be withdrawn too much, at most 5 million. Pumping too much will affect the normal operation of the company.

The family's savings, the last time I drew 20 million to run Jingrui Wealth Company, there was only 2 million left. I can't move it, it's for my wife and daughter's daily expenses.

If it really doesn't work, then you can only mortgage a few houses or sell a few units.

I have 6 sets of full-payment houses, except for one set for self-residence, and the other 5 sets can be sold or mortgaged.

The price of houses in the capital has risen so sharply, so let's mortgage first! There is really no way to sell a house, and I will do it as a last resort.

The current house in Beijing is almost 40,000 square meters, and his own 5 houses are more than 500 square meters, and the market value should be 20 million.

The mortgage loan is 7 percent, and it should be no problem to get 15 million. In addition, the loan subsidiary draws 5 million, and 20 million is almost enough.

Xu Zhiyun's kid called over a few days ago to inquire about the operation of his Jingrui wealth. I heard that I said that in the first month of launch, the turnover was 200 million, and I was almost afraid of biting my tongue.

Its own Jingrui Wealth has only been in operation for one month, and the turnover has already caught up with Huaxin Investment, which has been in operation for half a year.

Thinking that after he told Xu Zhiyun about the 200 million turnover figure at that time, the tone of his speech on the phone at that time changed, and everyone was stunned.

Thinking of this, He Shenghua couldn't help laughing.

This advertising money is still worth spent, and it caught up with Huaxin, which started first, in a month.

Smash it again, and then smash 20 million into it, this time I want to make Jingrui Fortune shock the entire industry and appear in the center of the stage as a dark horse.

Either you don't do it, or you have to do it, you have to be the best one.

Xu Shenghua took out the ruthlessness that he had when he came out to start a loan company when he was young. At that time, he had nothing, and he relied on daring to fight to break through today's not a small scene.

Now that people are middle-aged and start a second business, they still have the strength to not admit defeat.

He Shenghua made up his mind, and then quickly gathered the 20 million and played again.

Lose?

If you lose, it's a big deal that the company is closed, just start over!

Anyway, he has a car and a house, and the children are older. At worst, basic family food and clothing can be ensured.