"You're going to run an online drama interstitial?"

In the office of Ruixiang Group, Zhang Yida asked Fan Hongyang, CEO of Yimin Net Finance, and Fang Yuhan, CEO of Ruimin Financial Management, who came to ask him for instructions.

"Yes, Mr. Zhang, online dramas have been particularly popular in the past two years, and they are also aimed at young audiences, which highly overlaps with the target group of our platform. ”

Fang Yuhan also nodded, "Yes, I also agree with Mr. Fan's point of view very much. ”

This kind of advertising is also called creative insertion, which first appeared in "Wulin Gaiden" in 06.

is the "White Camel Mountain Brand Strong Bone Powder" in the play. However, at the time, no one realized the advertising value, and it was purely funny.

The real advertisement is 13 years of "Dragon Gate Dart Game".

Since then, the advertising value of creative inserts has been discovered.

In addition to the feature film, we began to launch 30-45 second advertising sitcoms with characters in each episode.

This kind of advertising is integrated with the plot, witty and natural, the audience will not be disgusted when watching it, and it will also deepen the brand impression.

At present, there is an episode of online drama on the market, corresponding to a creative interstitial advertisement. ”

After listening to Fan Hongyang's explanation of the "creative insertion" advertisement, Zhang Yida asked: "How much is this kind of advertisement?"

"At present, in the market, the minimum creative insertion starts at 900,000 yuan, generally more than 1 million, and if it is high, it is more than 3 million, which mainly depends on the quality of the online drama.

If it is an S level, the average price may be above 1.5 million. ”

Zhang Yida listened a little confused, "What is the S-level?"

Fan Hongyang explained: "It can be simply understood as a big production. This level is set by the video platform itself, mainly based on the resources of the starring actors, producers, and video platforms. ”

"Okay, let's put a few to test the water!"

Zhang Yida remembered that in his previous life, there seemed to be this kind of advertisement in many online dramas, and halfway through the fight against monsters, a funny advertisement shot by the actors in the play suddenly popped up for you.

Some viewers may be disgusted, and some viewers will smile when they see it.

This kind of advertising is different from the rough diversion of "loan supermarket" and "wealth management supermarket", and the effect is clear at a glance.

"At present, the creative insertion is sold from 5 episodes to 10 episodes, and there are discounts for buying more. Fang Yuhan interjected.

"Hmm!"

Zhang Yida answered in a nasal voice, and said: "What online dramas are available, show me!"

Fan Hongyang handed Zhang Yida a document and said: "At present, there are "Old Nine Gates", "Spring Breeze Ten Miles is Not as Good as You", "Chasing the Murderer in the White Night", "River God", "The Flower Blooms and the Moon is Full That Year", "The Biography of Chu Qiao", ...... There are options to choose from.

"Old Nine Gates" has been filmed, and it will be released on Dragon TV on July 4th, should we participate in the bidding?"

"Okay, let's arrange it, let's vote for this "Old Nine Gates" first. ”

……

"Old Nine Gates" creative insertion bidding scene.

Fan Hongyang and Fang Yuhan looked at a large number of mutual money peers, and secretly complained in their hearts, knowing that they were going to compete again.

Since P2P was restricted to offline promotion, the boss of Mutual Finance has taken the idea online.

With the popularity of online dramas, the number of broadcasts is as high as billions and tens of billions of times, and the boss of Hujin has shifted his attention to this.

Fan Hongyang said hello to a few familiar peers, and then sat next to Fang Yuhan.

"Mr. Fang, there are so many peers today, if you want to succeed in the bidding, I am afraid you will have to pay a high price. ”

Fang Yuhan glanced at Fan Hongyang and said, "You have hundreds of millions of dollars in cash in your hands, but you don't care. We're different, and we can't wait to break a penny in half. ”

"It's not just a matter of more money and less money, but also the input-output ratio.

Spending tens of millions of dollars to shoot an advertisement, if the business volume does not increase much, it will be dumbfounded. ”

Ma Zhongjun, general manager of Ciwen Media, the producer of "Old Nine Gates", looked at the lively bidding scene and was very satisfied.

His company Ciwen Media has continuously launched good dramas such as "Flower Thousand Bone" and "To Youth", and the company was successfully listed last year.

This year's "Old Nine Gates" has just been filmed and has not yet been released, attracting many advertisers.

In particular, this creative interstitial advertisement, I had never heard of it before, and I don't know why it became popular.

However, Ma Zhongjun doesn't care about these, he only cares about how much advertising can be sold today, how much net profit can be contributed to the company, and how much stock price can be pulled.

The subordinate came over and asked, "Mr. Ma, there are so many companies here today, how much is the right reserve price for us?"

"Isn't iQIYI an S-level big production set for us? The reserve price is at least 3 million yuan per episode!"

Then, the host of the bidding took the stage and began to read out the rules of the bidding.

Lao Jiumen has a total of 48 episodes, and Ciwen Media divided it into several sections for bidding.

Episodes 1 to 5 are one paragraph, and episodes 6 to 11 are one paragraph......

Each episode ranges from as little as five episodes to as many as ten episodes, fully taking into account the different needs of customers.

When Ciwen Media announced that the reserve price of the bid was 3 million per episode, many weaker companies on the scene retreated.

At this price, even if only 5 episodes are filmed, it will cost 15 million yuan, in exchange for 5 tens of seconds of online drama advertisements.

In addition to helping advertisers insert advertisements in Lao Jiumen, Ciwen Media is also responsible for shooting advertisements, which can be regarded as a one-stop service!

Even so, some people still feel that it is expensive and simply give up the bid.

After all, there are a few people who have given up, and the P2P in the past two years has been very rich, and it is not a problem to pay tens of millions of dollars.

As for where the money came from?

Ruimin Financial Management is weaker, so Fang Yuhan chose to participate in the bidding for the bidding section of the 5-episode advertising package.

How much does the reserve price of 15 million increase?

Fang Yuhan thought about it and wrote a price of 18.88 million!

The staff collected the prices filled in by the bosses in the audience in a sealed document bag.

After the staff on stage checked the price, the host said:

"Next, I announce that the highest bidder with the number A01 is Ruimin Wealth Management! The bid is 18.88 million yuan!"

The audience applauded, Fang Yuhan got up and signaled to all parties, and a heart finally landed.

She's really worried that she won't be able to get this 5-episode commercial.

What Fan Hongyang wants is the bid for 10 episodes of advertising, and the reserve price is 30 million.

This lot is the final finale.

Fan Hongyang thought about it for a while, and the transaction price of the previous 9 episodes was 38.8 million, so he wrote down the figure of 48.8 million.

Then the host announced: "The highest bidder in Lot A06 is - Love Money In! Bid is 52.8 million yuan!"

Oops, the bid failed!

Fan Hongyang looked at the host on the stage with some astonishment, thinking that his price was high enough, but he ended up killing a Cheng biting gold.

He had heard of Aiqianjin, which was established more than half a year later than Yimin Netjin, and was established in 14 years, but the scale growth momentum is very strong.

Fan Hongyang thought that he would be sure of nine out of ten, but he was overturned by a rising star.

Many of the mutual finance bosses present looked at Fan Hongyang, with banter in their eyes.

Aren't you the first stock in the industry? How can you be compared to a small company that is not well known?

Large-scale rollover scene!

Fan Hongyang somewhat swept his face, pursed his lips and did not speak.

Fang Yuhan saw that Fan Hongyang was a little lost, and comforted with a smile: "This is more than 50 million, I think this price is too outrageous!

"I'm fine!" Fan Hongyang shook his head, "There are so many online dramas, just vote for one more after a while! I want to see if his 52.8 million will not be returned." ”