The staff of Pate Holdings pushed open the door of the conference room, and Zhang Yida asked his father to go first, while he followed behind.

Walking into the conference room, dozens of eyes were on Zhang Qinghua, all curious about the father of the richest man.

Zhang Yida's family is a bit special, just the opposite of Wang Jianlin's father and son.

Zhang Qinghua is usually very low-key, never accepts any interviews, only occasionally appears in public, but never mentions his son.

The little man also has his own survival wisdom, and he, as a father, is trying his best to avoid causing any trouble to his son.

Zhang Yida and his father, under the recommendation of Zhang Sanshi, shook hands with dozens of CEOs and chairmen who came to participate in the merger.

Then, in the presence of all parties, the agreement of intent to acquire began to be signed.

Ruipeng and Biruiji are the two largest targets among the acquisition targets, and their founders Peng Yonghe and Xu Jiu talked enthusiastically with Zhang Yida after signing the agreement.

"Mr. Zhang, I am very happy and honored to be able to work with you. ”

Peng Yonghe said with a smile: "Ruipeng was established 15 years earlier than Pate Holdings, but its development speed is too far behind Pat Holdings.

Not only is the speed of opening new hospitals not slower than ours, but also pet e-commerce, medicine, and food are blooming.

Two years ago, some people said that there was a dominant killer on the pet track, and many people still didn't believe it.

Looking at the combined Pate Holding Group, I'm sure they have nothing to say."

Zhang Yida laughed, "Mr. Peng praised it, this time the development of Pate Holdings can reach a new level, thanks to your great help."

Now that we are all shareholders of the company and partners who fight side by side, we don't want to divide you and me anymore. ”

After the completion of the merger, Peng Yonghe will also become a shareholder of nearly two points of Pate Holdings, and will also serve as the president of the pet medical business group.

Therefore, he still wants to improve the relationship with Zhang Yida, the major shareholder and the actual controller.

Bi Ruiji had a lot of things to say to Zhang Yida for a long time, and when he saw such a good opportunity, he couldn't help but ask: "Mr. Zhang, I have always been curious about the secret of Dogfud's growth.

Is short video advertising and influencer marketing really that powerful?"

Birigi is actually doing very well in domestic pet food, focusing on the mid-to-high-end and first- and second-tier city markets, ranking among the top three in Taobao's sales, and the fourth place is the Internet celebrity brand "Crazy Puppy".

In his previous life, Zhang Yida also dealt with him, knowing that the other party was a student who went abroad in the 90s, and he accepted new things quickly, and he also poached the top leader of Tmall in charge of the pet industry as the CEO, which shows that the other party attaches great importance to online channels

"What do you think of the crazy puppy"

Zhang Yida did not answer the question directly, but asked for a long time what he thought of this newly emerging Internet celebrity brand.

"It's very powerful, and it's almost catching up with Peter.com in marketing, but it's still a lot worse in terms of capital and resources. ”

After a long pause, "Of course, this is only in terms of marketing, and it's hard to say in terms of quality control."

I heard that they also recruited a postdoctoral fellow at Yale University School of Medicine as the chief scientist, and it seems that they attach great importance to the research and development of new products.

Didn't they just get 300 million yuan of financing from Fuxing Group recently, counting last year's A round of 100 million, they have raised 400 million yuan in a year.

Of course, this can't be compared with Pate Holdings, which is enough to envy our peers. ”

Zhang Yida nodded, "Yes, there are more and more young people raising dogs and cats, and even "petting cats" has become a subculture.

If you want to reach and impress this part of the young people known as Internet natives, the channel of brand advertising is very important, and the creativity and form of advertising are also very important.

The most important thing is what you just mentioned, quality control

If quality control is not done well, it will be disastrous

Internet and online advertising are also a double-edged sword, with a good reputation and faster natural fermentation.

If there is a food safety problem, the speed of transmission is also very fast, and the damage to the brand is simply immeasurable.

Dogfud's profit margins have not been high, on the one hand, a lot of money is spent on marketing and advertising, and on the other hand, it is on the cost.

We have a heart to build an evergreen foundation, and naturally we will not covet the small profits in front of us.

And those who are greedy for small profits will eventually lose watermelons and pick up sesame seeds. ”

After a long time, he nodded lightly, "I have been taught, and Dogford has been focusing on the line since its inception.

However, we rely too much on offline dealers, and we do not work hard enough on brand building and communication. ”

"It doesn't matter, when you become the president of the pet food business group, you can go to Dogfud to do a lot of research, and you will find a lot of unexpected gains. ”

For a long time, after the merger, Pate Holding Group accounted for less than 1 share, only about 09.

But he is also an experienced veteran in the industry, Zhang Yida did not promote his father to be the president, but chose to appoint him for a long time, and he also felt that his father was more suitable to be a symbolic chairman than to serve as the president of the business group.

And Zhang Qinghua has no more pursuits in his career, so he is very satisfied with the Dogfud production factory he has built.

"Pet Industry Alliance"

For a long time, I looked at the news posted by a friend in the pet circle of friends on my mobile phone, and whispered softly.

There are many big names in the photos, including Guo Kuangchang of Renaissance Capital, Cui Jia, CEO of Crazy Puppy, and Li Shoujun, CEO of Ruipai

"You saw it too," Peng Yonghe asked for a long time.

Peng Yonghe continued to flip through the circle of friends and found that more than a dozen or twenty friends from the pet circle had gone to the meeting, and also shared photos of the scene.

The more he looked at it, the more he felt that something was wrong, why didn't he invite himself

Is Ruipeng not qualified as an existence second only to Gaoling in the pet medical industry, and he doesn't even invite himself, what does this mean

Zhang Yida saw that the faces of the two were wrong, and asked, "Is something wrong?"

The two handed the phone to Zhang Yida and asked him to take a look.

"Pet medical care has Ruipai and Abel, pet e-commerce has Poqi.com and e-pet mall, and pet food has crazy puppy, McFudy and Newick

There are also Guangdian Capital, Fuxing Capital, listed companies Ruipu Biotechnology, Zhongpet Shares, Petty Shares, Xinwang Group's grandson company Maoning Pet Control, and the shareholding company Lepet and Pet Control Innovation"

Zhang Yida looked at the photos carefully, and there were one or twenty big brands that he knew about alone.

Looking at the brand OGO densely packed on the sign-in wall, I am afraid that there are hundreds of companies participating in the conference.

So many people get together and want to do something

"None of you received an invitation"

Zhang Yida's eyes narrowed slightly, and he asked out loud.

Both shook their heads, they wouldn't have been so surprised if they had received the invitation.

Zhang Sanshi and Shen Beipeng walked over with a black face at this time.

"Renaissance Capital, Xinwang Group, Ruipai and several of them jointly saved a bureau and engaged in a pet industry alliance. ”

Zhang Sanshi's face was heavy, "On the forum, they said some very bad things.

said that some people should be monopolists and sinners in the industry, and called on the participating enterprises to unite and seek a chance for themselves and the industry. ”

Shen Beipeng said coldly: "As soon as we signed the intent to acquire the agreement, they came here.

Although I didn't name names, there is no doubt that they were definitely coming for us. ”

Peng Yonghe and Xu Jiu frowned, did they want to isolate Pat Holdings

They turned their heads to look at Zhang Yida, wanting to hear what the richest man had to do to break the situation.