Chapter 275: Unprecedented

Some other state-owned household appliance enterprises have expressed their opinions, some people think that it can not be delayed any longer, and it is necessary to respond to Tiancheng Electrical Appliance Mall, and call the person in charge of Tiancheng Shopping Mall to a meeting, so that he can abide by the rules of Qinggang's household appliance industry and not reduce prices without authorization.

Some people also think that Tiancheng Electrical Appliance Mall can sell electrical appliances at such a low price with little profit, it must be smuggled goods, and the tax department should be asked to investigate them!

There are also people who objectively believe that the sales model of Tiancheng Electric is actually very simple, that is, it follows an old saying in the Chinese business community: small profits but quick turnover!

If you want to respond to Tiancheng shopping malls, it is actually very simple, that is, state-owned shopping malls also reduce prices, improve service attitude, and rely on the official image of state-owned enterprises in the hearts of the people, they will be able to defeat Tiancheng electrical appliance shopping malls!

After these customers entered the Tiancheng electrical appliance shopping mall, they were immediately moved by the clean and tidy storefront and the warm spring environment, and then looked at the price, it turned out to be exactly the same as the price advertised in the newspaper, and there was no fraud in the advertisement, the brand, model, and even the color of the electrical appliances are exactly the same as the electrical appliances in the state-owned shopping malls.

After getting the confirmation, I have already been optimistic about the electrical model, but I am reluctant to buy it in the state-run shopping mall, or the customer who has no acquaintances in the state-owned shopping mall and can't buy it immediately asks to open a bill and pay, for fear that it will be snatched away by others if it is too late!

Customers who paid to get the list also got a numbered lottery sheet, January 25th, that is, at five o'clock in the afternoon on the third day of opening, all customers who got the lottery ticket have the opportunity to participate in the lottery, which is what Tiancheng Advertising said in the advertisement, so that customers can look forward to the mysterious gift.

In this lottery, there will be a special prize, and the prize is 10,000 yuan in cash. There are two first prizes, and the prize is a Samsung brand 21-inch color TV worth 4666 yuan. The second level is five, and the prize is a Haier brand refrigerator worth 2,999 yuan. Ten third prizes, a Seagull brand radio worth 999 yuan. In addition, there are 50 lucky prizes, the prize is a voucher worth 100 yuan, and customers who buy a total price of more than 1,000 yuan in Tiancheng Electrical Appliance Mall can use the voucher for cash.

You can also draw a lottery when you buy something, and the number of prizes is so large and the amount is so huge, this kind of thing has never been experienced!

Customers who are stimulated by the prizes are even more crazy to buy things!

Because Tiancheng shopping mall has regulations, no matter what the price of electrical appliances is, as long as you buy any electrical appliance, you can get a lottery ticket, so some customers in order to get an extra lottery ticket, originally not ready to start the home appliances, but also ruthlessly bought.

On the first day, Tiancheng Electric Appliance Mall, which was originally going to be open until 9 o'clock in the evening, was postponed for an hour and a half due to the enthusiasm of customers, and was open until half past ten, before finally sending the last group of enthusiastic visitors away and closing the door for rest.

The turnover of Tiancheng Mall on the first day, roughly calculated, has been close to two million!

And about a quarter of the inventory of Tiancheng Electric Appliance Mall has been sold!

At this rate, it is estimated that the inventory will be sold out in four days at most!

In Qinggang in 1990, the single-day sales of a store really created an unprecedented astronomical figure!

The reporters who had been waiting until the closing of Tiancheng Electric Appliance Mall were also shocked after learning this number from the staff's mouth!

At the same time, one of the best materials of the day has finally arrived.

Early the next morning, almost all the mainstream morning newspapers in Qinggang reported on the front page of the grand occasion of Tiancheng Electric Appliance Mall on the first day of opening, and the astronomical sales of 2 million in a single day!

Compared with the shock of this sales, Ms. Luo Suxin, chairman of LBC Foundation, and Mr. Yu Zongxiu, general manager of Xinxin Group, attended the opening and ribbon-cutting of Tiancheng Electric Appliance Mall, which is not so concerning.

The whole Qinggang was shocked again!

There are even some knowledgeable people who realize that society has really changed, and the retail industry, which was dominated by state-owned shopping malls in the past, may really have to be reshuffled.

The leaders of the state-owned electrical appliance shopping mall headed by the Qinggang Electrical Appliance Building couldn't sit still! If it was said that before the opening of the Qinggang Electrical Appliance Shopping Mall, they could still regard the Tiancheng Electrical Appliance Shopping Mall as a joke, but at the end of the day, the hot sales of the Tiancheng Electrical Appliance Shopping Mall made them feel that the crisis was approaching!

The meeting was still held in the large conference room of the Qinggang Household Appliance Building, and was presided over by the Soviet Red Army.

Some other state-owned household appliance enterprises have expressed their opinions, some people think that it can not be delayed any longer, and it is necessary to respond to Tiancheng Electrical Appliance Mall, and call the person in charge of Tiancheng Shopping Mall to a meeting, so that he can abide by the rules of Qinggang's household appliance industry and not reduce prices without authorization. Some people also think that Tiancheng Electric Appliance Mall can sell electrical appliances at such a low price, with little profit, and they must all be smuggled goods, and they should be asked by the tax department to investigate them! Some people objectively believe that the sales model of Tiancheng Electric Appliances is actually very simple, that is, it follows an old saying in the Chinese business circles: small profits but quick turnover! If you want to respond to Tiancheng shopping malls, it is actually very simple, that is, state-owned shopping malls also reduce prices, improve service attitude, and rely on the official image of state-owned enterprises in the hearts of the people, they will be able to defeat Tiancheng electrical appliance shopping malls!

After listening to the speeches of the people, Su Hongjun responded to them one by one.

First, let the person in charge of Tiancheng Electric Appliance Mall come to a meeting, yes, he will definitely come, before the opening of Tiancheng Electrical Appliance Mall, his person in charge Chen Donghui also personally sent a post to the heads of these state-owned enterprises, but they all let Chen Donghui eat the closed door. This time, even if Chen Donghui is asked to come to a meeting and talk to him face-to-face, and he wants him to abide by the rules like a state-owned enterprise, he will not agree, otherwise, where is his selling point? Where does the profit come from?

Besides, this Chen Donghui is at best an opportunistic second-class dealer who takes the capitalist road! Let him come over and have a meeting with the CEOs of these state-owned enterprises on an equal footing? What kind of thing is he!

The first point, veto!

The second point is to let the tax department check the goods of Tiancheng electrical appliances, which is very good! They sell the price of electrical appliances so low, ten of them are smuggled goods!

However, Su Hongjun picked up a newspaper and pointed to a photo of Russell cutting ribbons on it and told them that Chen Donghui generously donated clothes worth one million in the last fundraising of Russell at Qinggang University of Technology, which won Russell's trust. This time, Russell Xin also personally served as their ribbon-cutting guest!

Although she attended the ribbon-cutting as the chairman of the LBC Foundation, everyone here knows that she is the wife of Xu Huaming, executive vice mayor of Qinggang!

Xu Huaming is now in the limelight in Qinggang, and her wife has just cut the ribbon for Tiancheng Electric, so she will let the people from the tax department check their taxes, isn't this a slap in the face of Russell Xin?

Who in the tax department is so blind that they dare to catch the top skin of the tiger?

Therefore, the second point can be used as a reserve plan, which can be implemented later when the time is right, and it cannot be implemented now.

As for the third point, it is absolutely not!

Although the sales of Tiancheng Electric Appliance Mall on the first day are very high, in the market share of household appliances in Qinggang City, Tiancheng Electric Appliances has not been able to shake their position of these state-owned enterprises with a total turnover of more than 90% of the market share!

Moreover, the reason why Tiancheng Electric was able to sell such sales on the first day was entirely because they invested huge advertising expenses in the early stage, and it was a burst on the basis of huge rewards.

That is to say, this situation will not be the norm, and it is only a special case.

Besides, Tiancheng Electric Appliance Mall does this, going out of the cost and various operating expenses, rewards, there is almost no profit, they will definitely not do it all the time!

At most, it's just a gimmick to attract attention at the beginning of the opening!

There is no need for these state-owned shopping malls to panic for the grand occasion of Tiancheng Electric, which is really too affordable for Tiancheng Electric!

Besides, the one who just proposed that the state-owned electrical appliance mall reduce the price and fight against Tiancheng Electric with the momentum of drawing wages from the bottom of the kettle does not meet the realistic conditions at all.

These state-owned electrical appliance shopping malls are only differential appropriation units, and the profits created have to bear high office expenses, employee salaries, operating expenses, reception costs, government tasks, and so on.

Besides, how many years have the salesmen of these state-owned enterprises been accustomed to this kind of high-minded attitude, and want them to improve the quality of service, like the salesmen of Tiancheng Electric Appliance Mall to serve customers in a low-spirited manner, is it possible?

After Su Hongjun finished saying the three words "is it possible", most of the people laughed, because they didn't dare to imagine what kind of scene it would be for the salesmen in their shopping malls who were usually high up and needed customers to slap their hands change their roles overnight, but instead greeted customers with a smile.

These salesmen can't turn the sky upside down!

The boss of the electrical appliance mall who put forward the third plan, called Guo Fengchun, is a smaller state-owned electrical appliance mall, the boss of Shenghua Electrical Appliance Mall, he is a young leader in his thirties, has had the experience of going abroad to investigate, has seen the strength of the retail industry in Europe and the United States, and has long wanted to reform state-owned enterprises.

In addition to being disappointed, Guo Fengchun also sadly felt that with the deepening of reform and opening up, the spring of state-owned shopping malls is almost coming to an end! In the future, there will be more and more retail companies like Tiancheng Electric Appliance Shopping Mall that are flexible, make small profits but have quick turnover, and take customers as God.

However, Guo Fengchun didn't express his worries, he knew that he was soft-spoken, and no one would listen to him even if he insisted, it would only get more ridicule!

As the big brother of these state-owned home appliance shopping malls, the Soviet Red Army finally put forward its own opinions after rejecting the opinions put forward by these people.

The Soviet Red Army told them that the best way now is to cut off their supply of goods!

Isn't Tiancheng Electric Appliance a large sales volume? Look at how much inventory you can have in such a small store!

When the time comes, when you sell out this batch of inventory, see how you make small profits and quick turnover!

Those electrical agents rely on our state-owned electrical appliances shopping malls to eat, if they dare to offend us, they don't have to mix in the future!

Let's give them a word, don't supply to Tiancheng Electric Appliance Market, isn't this the bottom of the kettle?

After saying this plan, Su Hongjun picked up the teacup with a smile and took a sip beautifully!

Everyone present was amazed that Mr. Su had insight, and in doing so, he could definitely force Tiancheng Electric Appliance Mall to death, which was much better than reducing the price by himself!

Guo Fengchun listened to Su Hongjun's words, and also felt a fierce murderous aura rushing towards him!

The Soviet Red Army was really vicious, and it didn't even want to improve itself, but tried to force the other party to death!

But this plan is definitely doable!

Those electrical agents all relied on state-run electrical appliance stores to eat, and no one dared to offend the Soviet Red Army.

If the supply of Tiancheng Electric is cut off, it is like a fish without water, then what should they do?

Guo Fengchun frowned.

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