Su Yanuo was a little puzzled, he asked curiously, "How foreign is the shopping mall?"

Li Mo sighed and said: "Are you stupid? You make your name so foreign, and people really come back? They will think that your things are very expensive! When they come, they all cover their wallets! Our current elite strategy is not to blindly be high! But to make the common people comfortable, come in with a mentality that things are not expensive, and spend all the money. Understand?"

"You say you get a shopping center, people don't know and think it's a high-end store?! Our current sales positioning is the low-end market, which is not a tall market direction at all, you have to understand the psychology of mass consumption, they always feel expensive when they come in, and some do not come in because they think it is expensive. You know that, right?"

Su Yanuo was taught a lesson by Li Mo, although he was a little unconvinced, but Li Mo said it correctly.

Originally, the market positioning is different, and you have a low-end product to take the high-end sales strategy, isn't this a blind toss?

Su Yanuo nodded and said, "Okay, I'll let someone get it." Xiao Guo, Xiao Li, the two of you have changed the brand and changed it to a comprehensive labor department store. ”

"Oh!

Li Mo could see that Su Yanuo was trained, and he was unhappy in his heart.

He looked at Su Yano and whispered, "I know, I just spoke in a hurry, but you also have to understand." You're the leader of the business, and if you don't see the right direction, what about your employees? That's the case with private companies, they count on you to support their families. You've got to be able to afford it!"

Hearing this, Su Yanuo breathed a sigh of relief, and she said softly: "I know, I will pay attention to it in the future." ”

"Well, you must ensure your own mentality, the mentality of the two of us can't float, if it floats, the employees will be unlucky. ”

Hearing Li Mo say this, Su Yanuo's heart also relaxed. She smiled and said, "Got it, let's go in, shall we?"

When I came to the store, basically the Labor Department Store was taken down by Li Mo.

It's a lot of excitement inside and out, and now that it's being renovated, it's much better than it used to be.

Li Mo walked around and said, "It seems that when the store opens, we have to be a little late." ”

"How do you play?"

"Coupons. ”

"Coupons?" Su Yanuo once again heard a new way to play in Li Mo's innermost.

"How to play?"

"In the store, no matter what you buy, you can settle at the end, and you will get a 20 yuan shopping coupon for 100 yuan. Over 300 get 100 shopping coupons. ”

"You have to buy it in full, and our products can't have anything that costs 10 or 100 yuan. It's either a little lower or a little higher. ”

Su Yanuo looked at Li Mo, and she whispered, "How do you play...... It's kind of interesting!"

Li Mo smiled evilly and said, "Hehe, understand, right?"

"Then I'll call Yang Baoqing, who has now introduced the production line of the county printing house. Let me tell you, the director of the printing house is depressed, that production line is imported, and it can still print poker! Yang Baoqing is also planning to make some poker recently. My grandmother suggested that he get some poker for picture literacy. ”

"That's a good idea! Get some poker with knowledge dissemination, like looking at pictures to learn about crops, reading by looking at pictures, and factory supplies. I'll see it!"

Su Yanuo smiled and said, "yes, that's what I said. When the time comes, their poker can be sent to us to sell. ”

"Well, this one does. ”

Li Mo was just about to go upstairs, and happened to see Zhang Yulan, Zhang Yulan hurriedly grabbed Li Mo and said: "Manager Li, you happen to be here, I just received a phone call, saying that we have given Lao Bai a task, let us help deal with a batch of TV sets from the TV factory in the province, but they can't be sold and there is a backlog." ”

"How many units are there in the province?" Li Mo's eyes lit up when he heard this.

"It is said that there is a backlog of more than 1,000 TVs that cannot be sold at all, and now imported TVs are coming in, and domestic TVs are being compared. ”

Li Mo smiled: "What's this, what is the quality problem?"

"The quality is certainly ok and it's cheap. But no one is willing to ask for it, for fear of smashing it, no matter how cheap it is, it will be a lot of money to take it!"

"It doesn't matter, tell them that if the payment is delayed, we can take it. But the price has to be low enough so that we can sell the TV. ”

"Yes, I'll call them back. ”

If this task is completed, it should not be difficult for Zhang Yulan to move up.

For Li Mo,This batch of TVs is really timely,Although it is a domestic TV,It may be that the performance is backward,But the quality is still okay。

After all, it's something that comes out of a state-owned factory, but it's still that problem.

The national market recognizes the brand, especially the TV. What guarantees quality?

Brand!

This was the perception of people's consumption at that time.

After Zhang Yulan left, Su Yanuo asked in a low voice, "Are you going to take this batch of TVs?"

"Hey, hey. If you don't see through it, everyone is still good friends. ”

Starting with the TV, Su Yanuo also has confidence in his heart, it seems that the retail industry cannot be too limited, and he should look farther.

The first thing is to let the store open first, don't care about the number of goods, the general store was only supported by a paper mill back then, and the key is the sales strategy.

New TVs are available, and there are now local recruits to join the counter.

In terms of operation plan, it is still a joint method, and it is not the counter that is leased to the individual, but the number of shelves.

That is to say, the types of goods, one category of bookkeeping, on a monthly basis.

This kind of plan is much better, and the city has some to do it yourself

Manual self-employed people can use containers to sell here. Knitwear, handmade. After the appearance of the containers, the shopping street suddenly became lively.

Li Mo came to Anton, and Chen Hongbo knew it.

He stared at Li Mo very closely, especially after Feng Tianqi personally talked to him last time and said that Li Mo gave him advice.

Chen Hongbo felt that Li Mo was not an easy opponent to deal with.

He has such awareness and vision, which shows that in terms of the overall situation, this young child can turn faster than his brain and see accurately.

So this means that Chen Hongbo is very likely to have been thrown off by Li Mo.

Just after "Eyeliner" told him the news of the TV, Chen Hongbo said in a low voice: "Is that the batch of TVs we refused?"

"Yes, that's what we refused, those TVs to be honest, if we go next, we will definitely smash them in our hands. I don't know why Li Mo picked it up? To be honest, these TV sets are really plague gods. After all, imported TV has come in, and this thing has a contrast......

Chen Hongbo waved his hand, and he thought seriously for a while.

"But Li Mo dared to take it, which shows that this kid has the ability to take this thing, I guess he still has the same routine, using low-cost products to feed back the TV set, and engage in a promotional means. We can't play this trick, but he really tries to play. It's been used, but it's easy to use!"

"But the problem is, this batch is a TV, the price is there, and the price of the TV is ......."

"I'm also thinking about this, his promotional methods, if he just deals with this situation, it is indeed a bit of a risk, Lao Wang, you continue to stare at it, Li Mo's side must be kept an eye on, they must make a big move, if they want to surpass us, they must double the sales of the last quarter. This would not have been possible without a big move......"

"Knock knock!"

As soon as Chen Hongbo said this, someone hurriedly knocked on the door.

"Please come in!"

As soon as Chen Hongbo finished speaking, a young man outside ran in sweating profusely and said: "Manager Chen, Li Mo has changed the sign over there! It has been changed back to the labor comprehensive department store, and a poster has been posted, which says, "Resume business in three days, and what kind of warm-up activities will there be for the shopping festival in the school season?"

"Back to school, a pre-event for the shopping festival? What's that? ”

"That's right, it says that in the market, if you shop more than 100 yuan, you will get 20 yuan back shopping coupons, and if you spend 300 yuan, you will get 100 yuan back shopping coupons. Note: Shopping vouchers can only be used to purchase items that exceed the value of the shopping voucher. In addition, shopping coupons are now sold, ten yuan a lottery opportunity, anyone who spends more than ten yuan can participate in the lottery, the lowest is the shopping coupon. And the minimum value of the shopping voucher is 10 yuan!"

"What? What is this for? Merchandise that exceeds the value of the shopping voucher? Shopping vouchers? He's not selling back a product this time? He doesn't want to make money?"