Zhao Erya actually has some selfish intentions and has not come out, and it is inconvenient to come out.

Her identity is not suitable for touching industries such as energy and finance, and her father and grandfather's family are not allowed to do so.

There is also an elder who told her to learn milk tea girl, do investment, and engage in charity funds.

In addition, the beautiful partner of Yunfeng Fund, the daughter-in-law of the official of Jiangsu, Zhejiang, and Xinjiang, was also taken out.

But Zhao Erya doesn't like that kind of life, maybe when she gets tired of it, she may live in seclusion behind the scenes.

Fortunately, she, Daya Media, is not a key industry, and it is not easy to cause trouble for the family.

The family didn't move her, so they simply forgot it and didn't force her again.

Zhang Yida gave an idea, which is to export Chinese culture to the outside world and create a positive image of China.

It doesn't matter if you have money or not, it's always right to respond to national policies.

Americans like to engage in cultural export, Americans save the world, and imperceptibly brainwash the people of other countries.

This is much better than aiding construction or something, not only making money, but also completing cultural export, killing two birds with one stone.

There are too many fierce materials at once, such as praising how good the political system is, how well the people live, the effect may not be very good, and it is easy to be banned by foreign platforms.

In addition to signing overseas Internet celebrities, Daya Media has also built its own account matrix, which is the kind of account that edits Chinese martial arts films and ancient Chinese war films, with dubbing and no face.

The number of followers of this kind of account is not large, only one or two hundred thousand, but it still attracts a lot of fans.

At this time, Zhao Erya took out these accounts and showed them to Xu Ming and Wang Qiong one by one.

Xu Ming looked at the comments of these foreigners and was very emotional, "When we studied abroad, we felt that the moon abroad was round. Now the earth is turned upside down, and the moon in China is round. ”

"yes, you look at these TV series. ”

Wang Qiong pointed to the screen and said with a smile: ""The Legend of Zhen Huan" has been translated into "Emperor Yongzheng and His Women", although the name is a little bit different, but these foreigners are good-looking and have long insights. ”

Zhao Erya smiled, who knows most about foreign netizens' views on China, she is the one who knows the most about China.

"Disney~"

Wang Qiong groaned, looked pensive, and only said after a while: "Disney uses movies as a medium for cultural dissemination, and Daya Media is planning to use the Internet as a medium to disseminate it, right?"

Zhao Erya smiled: "It can also be understood in this way, after all, we are only a very company at present, and we are far from supporting the creation of IP in the form of movies."

Moreover, foreign acceptance of Chinese films may be limited to kung fu films.

Animation and animation are different, they can eliminate the barriers caused by some cultures, beliefs, and national borders, and facilitate dissemination.

At the same time, long and short video software such as y and YouTube are so developed, which is convenient for dissemination and commercial monetization.

Compared with Zhenruying, cartoons and animated movies are much cheaper because there are no big-name stars. ”

Wang Qiong shook her head and smiled, "Not necessarily, I watched Pixar and Disney shoot an animated movie, and it can easily cost hundreds of millions of dollars." ”

Zhao Erya didn't want to compare with these big companies all of a sudden, and shook her head again and again, "American cartoons are finely produced, animal hair is meticulous to every root, the movements are smooth, and the scenes are grand, all of which require a lot of money to maintain."

And our country's works that have been good in recent years, such as: "Door God", "Big Fish and Begonia", and "The Return of the Great Sage", the investment is less than 100 million.

It can be seen that each has its own way of playing. ”

Wang Qiong basically had no other questions, nodded and said, "Okay, I basically understand this set of business logic." It's just this valuation......"

She glanced at Xu Ming, who was there with the old god, "Isn't it too high?"

Xu Ming smiled "hehe", this bargaining thing is to blame for offending Rao, or you women come.

"The valuation of Ruhan Holdings reached 3.1 billion yuan two years ago, and our quotation of 500 million US dollars before investment is not high, right?"

Zhao Erya opened the calculator on her mobile phone, "Today's exchange rate is 1 to 6.95, which is converted into RMB 3.475 billion."

Our influence in the MCN industry is not as weak as it is, and now it is compared to their valuation two years ago. ”

Wang Qiong shook her head and smiled, "Mr. Zhao, the account can't be calculated like this, Renren Ruhan's revenue last year was nearly 600 million yuan, and Daya Media didn't have such a high revenue." ”

Ruhan, as a player on the same track, and is also listed on the New Third Board, Zhao Erya naturally studied the other party's financial report.

She looked at Wang Qiong and said slowly: "Ruhan was delisted from the New Third Board at the beginning of this year, and I don't know how its financial report will be this year."

But last year they lost 40 million, and we made a profit of 40 million.

In the first half of this year, our net profit exceeded 50 million, and it is expected that there is no problem with a profit of more than 100 million this year. ”

Xu Ming thinks that the valuation is not high, and the PE of more than 30 times can only be average.

And Daya Media is still profitable, which is even more rare.

However, he couldn't persuade him, lest Wang Qiong think that he and Zhao Erya were in a group, and they came together to trap her.

Wang Qiong thought for a while and said, "In this way, with a pre-investment valuation of 3 billion yuan, we SIG Haina Asia will invest 300 million." ”

Zhao Erya looked at Xu Ming, who said with a smile, "Then our Zhenke Fund will also invest 300 million." ”

The right to choose was handed over to Zhao Erya at this time, as long as she agreed, she could immediately raise 600 million yuan according to the pre-investment valuation of 3 billion, which greatly alleviated the hunger for funds in the next business plan.

"Two, let's do it, erase the 75 million fraction, 3.4 billion, 600 million, just make up the whole thing, and the post-investment valuation is 4 billion. ”

finished, Zhao Erya looked at the two investors.

"Then I can only invest 150 million, after all, I also have to weigh the risk of the project. ”

Wang Qiong decided to retreat and threaten Zhao Erya with the amount of funds raised.

Investors and entrepreneurs often play games on the amount of funds raised and valuation, except for some entrepreneurs who are particularly confident, most entrepreneurs still hope to raise as much as possible.

After all, the more money you have, the more opportunities for trial and error, and the better the chances of your project being completed.

There are also very confident entrepreneurs who are reluctant to take more money for fear of diluting too many shares.

It all depends on the entrepreneur's evaluation of himself and the project.

Zhao Erya is a little difficult, Daya Media has more than 100 million funds in its account, which is enough to make two animated films, but it is obviously impossible to drain the liquidity for animated films.

Financing is imperative. If there is less integration, and the next cultural and creative plan is not successful, it will be a big trouble.

At that time, there will definitely be an impact on refinancing, and lower valuations will trigger ratchet clauses, and even harsh investors may even require VAM agreements.

Because you've failed, investors won't be as good as they are now.

In fact, as long as she goes to Zhang Yida, all these problems will be solved.

But she didn't want to be under Zhang Yida's protection all the time, so she might as well listen to the advice of her elders, just retreat behind the scenes, and toss something in front of the stage.

Just when she was struggling, Xu Ming said, "Zhenke Fund will invest 250 million!"

In fact, Xu Ming wanted to come with 300 million, but he was afraid of being criticized by Wang Qiong, and it was not good to spread the investment circle everywhere.

In the industry, it is the norm for investment institutions to unite to lower prices for entrepreneurs, and it is a riot operation for joint entrepreneurs to force another institution to raise prices.

Wang Qiong glanced at Xu Ming, who was smiling, she was convinced, you are an investor!

She naturally understands the relationship between Xu Ming and Zhang Yida, as well as this Zhao Erya.

Insider trading is definitely insider trading.

At this moment, she was a little reluctant. If Daya Media was operated by Zhang Yida, she would not say a word, and would simply make money neatly.

This Zhao Erya is too young, although Zhang Yida is "micro-operating" on the side, she is always a little uneasy in her heart.

And Zhenke Fund is also suspected of raising prices, which makes her very unhappy.

"Then let's have a pre-investment valuation of 3 billion, and 600 million yuan!"

Zhao Erya made a decision in an instant, no matter how high the valuation is, if the company can't do it, it will be in vain.

Sacrificing a valuation of 400 million in exchange for an additional 200 million in financing, two or three more animated films can be made, which is worth it.

Xu Ming was quite surprised, he was like this, but Zhao Erya still chose the plan that seemed to be a bit of a loss.

Wang Qiong had a good impression of Zhao Erya and glanced at the latter with appreciation.

Putting aside Zhang Yida's factors, it is now an economic winter, and smart entrepreneurs should be prepared with more bullets, rather than obsessing over that valuation.

If Zhao Erya really chooses another plan, she may not really vote.

Without him, too short-sighted!

With a round A financing of 600 million yuan, Zhao Erya upgraded Daya Media to "Daya Cultural and Creative" Group.

Zhang Yida made fun of her for having no level in naming her, and Paddle Darwin "is so good, it is memorable, and it is conducive to brand communication."

Zhao Erya could only reply to him with a blank eye, the ghost Darwin, and not a biotechnology company.

After being upgraded to a group, Zhao Erya also reorganized the company's structure and business, and divided it into multiple business lines such as Internet celebrity brokerage, e-commerce, advertising, animation, IP incubation, and investment.

Zhang Yida looks at this posture, and I am afraid that the first share of Internet celebrity e-commerce will not be grabbed.

However, it is better to go more steadily, and after other businesses come up, they will not be questioned for relying too much on the head KOL, which will affect the valuation and market value assessment.