Zhonghe Group held a high-level meeting.

At the meeting, Zhang Yida announced that the group's organizational structure will be reorganized.

Kuaishou, Doushi, and Jimeng form a short video business group, with Su Hua as the president;

Xiaomeng, Bole, Sweet Potato Video, and Station B form the content business group, with Zhang Lan as the president;

Pindodo belongs to the e-commerce business group, with Zhang Yida as the president, and belongs to the overseas business group, with Ma Jun as the president.

In addition, Zhang Yida also decided to separate the original school's Meng news gathering and editing team to create a new news information platform - Tiantian Toutiao.

As graphic content, Tiantian Toutiao also belongs to the content business group.

Zhang Lan frowned a little, she served from the CEO of Douyin to the president of the business group.

It looks like I've been promoted, but the products under my jurisdiction aren't very good!

At present, the four most important products of Zhonghe Group: Shake Vision, Pindodo, and Kuaishou. None of them were under her jurisdiction.

Shake is a product she created single-handedly.

Handing over Su Hua, a defeated subordinate, made her a little reluctant both emotionally and in terms of interests.

However, at the executive meeting, she didn't dare to refute Zhang Yida, so she could only hold this kind of inconsistency in her heart.

After reading out the resolution, Zhang Yida began to ask the executives in attendance for their opinions.

He is not an arbitrary person, as long as the proposal of the next person is reasonable, it is not impossible to let him revise some decisions.

Su Hua is very happy, he can be in charge of the two major platforms of Doushi and Kuaishou, what is he dissatisfied with?

He was the first to propose: "Kuaishou and Pinduoduo are currently doing the sinking market, and I suggest that the two platforms be docked."

For example, to launch the advantage of live broadcasting, Kuaishou Live helps Pindodo sell agricultural products, and Pindodo is responsible for coordinating the supply chain ......"

Zhang Yida nodded, Kuaishou's live broadcast e-commerce advantage is more obvious than Doushi, which is determined by the product structure.

In addition, Kuaishou and Pindodo's user groups are very compatible, and they can play a greater than two effects.

Ma Jun was originally a co-founder, and after the company was acquired by Douyin, he successively served as the president of North America, the president of Europe, and the president of Asia.

However, his efforts finally paid off, and he became the president of the overseas business group, overseeing all regions of the world.

He who is familiar with the overseas market suggested: "Mr. Zhang, although we have established a certain first-mover advantage overseas, I heard that Facebook, YouTube, and Serab have begun to notice the impact of short videos on their products.

All three companies have seen varying degrees of decline in user time spent on users.

Facebook, in particular, has heard that there are a lot of young users who have lost their users.

Although the lost users do not necessarily come to us, they may go to other social products.

But I've heard Zuckerberg put the account on us. Or in fact, he is greedy for the short video track, and wants to get a piece of the pie to make up for the losses caused by the loss of some young users.

According to reliable sources, short videos from Facebook are already on the agenda. ”

Speaking of this, Ma Jun's tone was a little heavy.

Because in terms of the number of users, Facebook is the world's well-deserved social hegemon, with more than one billion social products with three months of active users of Facebook, WhatsApp and messenger.

In addition, there is also a picture social Instagram that also has 800 million monthly active users.

Combined, its four products have more than 400 million monthly active users.

If such a behemoth uses resources to push short videos, he is very worried about the next situation.

In addition, Google's long video YouTube has more than one billion monthly active users around the world, which is not easy to deal with.

The only thing that seems to be a little easier to deal with is Serab, which has less than 200 million daily active users, mainly in Europe and the United States.

But this software also understands young people very well, what to take pictures of sunglasses, all kinds of fancy gimmicks are very many.

On the contrary, Zhang Yida is not particularly worried about overseas markets.

In the previous life, TikTok was devastating in the overseas market, and these European and American social platforms and video platforms were not chased and blocked?

Of course there is. But it didn't work at all, users just preferred "MadeInChina".

If you have to explain it with reasonable reasons, it should be the problem of product advantages and usage habits.

The overseas force is much more fierce than the previous life, which is also related to Zhang Yida's continuous investment.

In his previous life, until he was reborn, the battle of short video social networking had not yet come to an end.

In this life, he decided to speed up a little more and maintain a greater competitive advantage.

"$1 billion!"

Zhang Yida looked at Ma Jun, "You get this money, strengthen the marketing efforts a little more, and expand our user number advantage a little more before the major overseas giants start." ”

Ma Jun nodded, this is indeed the best way at this stage.

Sometimes, the number of users increases, forming a content advantage and siphon effect, which is also a competitive barrier.

Zhang Lan was the last to speak: "In the field of graphics and texts, do you still have a chance to enter now?"

Today's headlines have too many advantages, and even Penguin News can only be relegated to second place. ”

Zhang Yida smiled bitterly, "That's what I said, but we have to do it, even if we finish third, it's better than doing nothing, right?"

You can call the resources of the group, and we have a platform of more than 100 million users with Shake Vision, Kuaishou, and Doudo.

I don't believe it, I can't pile up a news and information platform with hundreds of millions of users. ”

When it comes to this, it makes no sense for Zhang Lan to find a reason.

She asked about sweet potato video and station B positioning again.

"Sweet potato video, I position it as a medium and long video platform. ”

Zhang Yida's face was solemn, because taking this step is to lay out the big entertainment sector, and it is bound to usher in more fierce competition.

Originally, he wanted to take it slowly, but the penguins were going to resurrect and shiver, and he didn't need to hide his ambitions anymore.

If the business of the short video platform wants to extend, it must not bypass the long video platform.

The long video platform is one of the grinding battlefields of the domestic Internet.

The cost of copyright is too high, and the user payment rate is insufficient.

iQiyi, Penguin Video, and Youku, each losing worse than the other.

Why do you still do it? It's very simple, for the traffic, for the user's time.

"Station B is not suitable for "out of the circle" at present, and it can only focus on the young user market for the time being.

Therefore, the important task of expanding the comprehensive market must fall on sweet potato video. ”

Zhang Lan frowned, "What about the content? Now all major long video platforms are purchasing popular TV series at sky-high prices, self-made online dramas, self-made online comprehensives, and even the layout of upstream and downstream industrial chains."

Acquisition of websites, comic websites, film and television production companies......"

Zhang Yida sighed, "At present, we can only take it step by step, and the capital is still not strong enough."

Let's do an online variety first, I will communicate with Canxing Culture, and make a variety show first, specifically to attract traffic to sweet potato videos.

In addition, film and television production companies will also selectively invest in or even acquire one. ”

Zhang Lan still felt that it was tricky, and none of the tasks she took over were simple.

The two major fields of long video and news and information have long been entrenched in giants, and it is difficult for latecomers to shake them!

Even Bole.com still has Maimai and major recruitment platforms to compete with.

Zhang Yida saw her worries and comforted: "Do your best, the more difficult the task, the more it tests a person's ability and perseverance." ”

Zhang Lan heard the sound outside the strings, this is Mr. Zhang testing himself.

If you get through this hurdle, you'll have a smooth road ahead.

There is no pay, and there is indeed no return.

I have already created the explosive product of Douyin, and if I build the group's content matrix.

In the future, who can surpass himself in terms of meritorious deeds?

Fight!

Zhang Lan nodded, and said to Zhang Yida with a solemn face: "Mr. Zhang, I took this task." ”

Then Zhang Lan put forward a series of requirements, including poaching people from the growth team to set up an information platform, financial support, and so on.

This is not a problem, Zhang Yida agreed to it all, asking people to give people, asking for money to give money.

After the acquisition of Kuaishou, Zhonghe Group's reserve cash fell below $3 billion.

After receiving funds from Kuaishou's account as a supplement, the cash reserve can only reach $3 billion.

It may seem like a lot, but it's actually too big to manage.

Overseas business groups need to burn money, and content business groups also need to invest heavily in the layout of the industrial chain.

Kuaishou and Doushi don't have to worry about it, the former relies on live streaming to reach a revenue balance, and the latter relies on advertising business to monetize and gradually begin to self-hematopoiesis.

……

"Mr. Tian, Mr. Li, please take a seat. ”

In a private club in Beijing, Zhang Yida met Tian Ming, president of Canxing Culture, and Li Ruigang, a Chinese cultural industry investment fund.

After a brief greeting, Zhang Yida directly explained his intentions.

"Mr. Zhang, what you mean is to create a variety show of the draft, select 101 girls, and after layers of selection, finally 11 people will make their debut in a group. ”

Zhang Yida looked at Tian Ming and said, "That's right, it's such a variety show."

If Canxing Culture has been relying on such a trump card program as the performance support of The Voice of China, the risk is too concentrated, and it is not conducive to greater development in the capital market. ”

Tian Ming didn't speak, and the question that Zhang Yida said was also a question that had plagued him for a long time.

If it is to be listed, it may not even pass the examination in China.

"Which satellite TV will you cooperate with?" Tian Ming asked.

Zhang Yida shook his head, "If you don't cooperate with satellite TV, you will broadcast exclusively on the video platform." ”

Tian Ming asked again: "Like iQiyi's hip-hop in China?"

Zhang Yida nodded, "Yes, the TV station is slowly falling behind now."

Who watches TV now? ”

Tian Ming scratched his head, Zhang Yida was not bad. They also see these market changes and want to embrace the Internet.

I just didn't find the temple gate with a pig's head!

Thinking of the relationship between Zhonghe Group and penguins, he tentatively asked, "Are you on the penguin video?"

"No," Zhang Yida said with a smile, "on the sweet potato video." ”