On January 1 of the new year, Ruixiang Group's investment and financing APP announced a decision that was incomprehensible to the outside world, that is, it decided to close down the Internet wealth management supermarket that has been operating smoothly for more than three years and earning more than one billion yuan a year.

According to the analysis of published data, the cumulative P2P transaction volume of the Internet wealth management supermarket under the investment and financing exchange exceeded 150 billion yuan, and the cumulative number of participants exceeded 30 million.

"Thank you for your three-year companionship, in this wonderful time, users have witnessed the rise of Ruixiang Group with us......

In the past three years, we have fulfilled our duties, adhered to the bottom line, and carefully screened wealth management products for users.

It guarantees the payment of 100% of the principal and interest of users, and has earned more than 12 billion yuan of income for users.

However, in view of the group's strategic adjustment, the Internet wealth management supermarket is about to withdraw from the historical stage.

In the future, users will no longer be able to jump to the platform they invest in through the investment and financing app, but they can log in to the independent APP of the invested platform through their account and password to query investment transaction records and assets.

In addition, I hope that all users will do a good job in investment risk management, and wish you all a happy new year!"

As soon as this article came out, the Internet finance industry exploded again!

The front foot of the leech gold service stepped on Lei Qiaoxing's debt, and the back foot Ruixiang issued a document to withdraw from the Internet financial management rivers and lakes.

What's going on? Internet finance should be cool?

As the two Internet finance companies with the highest valuation in China, their every move will be observed under a magnifying glass by peers and the media, which can also be called the vane of the industry!

Affected by this news, Yimin Wangjin's share price fell 12% rapidly, from $49 to $43.12, and its market value evaporated by more than $1.47 billion!

Wang Jingbo saw the stock price trend of Yimin Netgold, and his heart was half cold.

She found a professional researcher last month to analyze, and the other party listed a lot of reasons, what industry growth rate, asset quality, trillion-level market, in short, it was recommended that she buy Yimin Wangjin's stocks.

Therefore, Gopher Assets purchased 5 million ADSs of Yimin Netgold at a price of 49 US dollars per ADS, accounting for nearly one-third of the total issuance of 15.5 million ADSs.

In other words, he became a 2% shareholder for $245 million.

However, Yimin Netgold suddenly plummeted, and it lost nearly $30 million all of a sudden.

Less than half a month after the shareholding, the money was not earned, and it lost 200 million yuan at once.

Although the money is not his own, it is a customer of Gopher Assets, but Wang Jingbo is also very painful.

Isn't this smashing your own signboard? According to this loss method, it won't be long before the customers run out.

Wang Jingbo dialed Zhang Yida's phone, and the latter told her: "Mr. Wang, stock price fluctuations are normal. You're also in finance, so you should have been used to it for a long time!"

Wang Jingbo didn't dare to accuse Zhang Yida, and said with a smile: "Mr. Zhang, I didn't mean that.

I mean, after the Internet financial management supermarket is stopped, can Yimin Netfinance carry out other forms of cooperation with Ruixiang?"

Wang Jingbo immediately asked the point, Yimin Netgold is very dependent on Ruixiang's traffic.

In the Internet financial management supermarket, Yimin Netfinance has always been the best recommendation, and the price is not expensive.

The biggest reason why Yimin Netfinance is much better than its peers in terms of marketing cost control is that it has related party transactions with Ruixiang.

That's why the U.S. stock market will have such a big market reaction when they learn that Ruixiang has closed the Internet wealth management supermarket.

"Yes, there will be arrangements next. So, don't worry. ”

Although Wang Jingbo was a little anxious, when he heard Zhang Yida say this, he didn't ask anymore.

In her mind, Zhang Yida is also the major shareholder of Yimin Netgold, and also holds 44.56% of the company's shares.

There are a lot of interests in Yimin Netgold Company, and it is impossible to leave it alone!

Before announcing the closure of the Internet financial supermarket, Ruixiang also held a general meeting of shareholders and threw out this resolution.

Some shareholders are very opposed, a business with more than one billion revenue a year, say don't want it, how lacking is this?

Zhang Yida enumerated the various risks of Internet supermarkets, and when they heard the idea of "tens of thousands of people coming to pull banners to the building", they did not dare to object.

If this happens, it is possible for Ruixiang to cut off the valuation of tens of billions of US dollars, and it will also be completely defeated from the "triwizard competition", and it will no longer be able to threaten Leech Financial Services and Tenpay.

As a shareholder, Blackshirt Capital also participated in the shareholders' meeting.

Shen Beipeng glanced at Zhang Yida meaningfully, and said secretly: It's so dangerous, it's dangerous, if you carry out additional stock issuance in half a month at night, the black shirt capital will be in it.

As a co-shareholder of Ruixiang and Yimin Netfinance, he is very concerned about the closure of the Internet financial supermarket.

After the meeting, he and Xu Xiaoming chatted with Zhang Yida again, and after getting a satisfactory answer, they left happily.

Ruixiang closed the Internet financial management supermarket, which affected dozens of leading platforms in China.

Tang Lin also couldn't understand why Zhang Yida did this. For this reason, he made a special call to Zhang Yida.

The reason given by Zhang Yida is that the impact of the Qiaoxing debt incident is very bad, and Ruixiang will carry out transformation, de-financialization, and move towards a digital open platform.

Tang Lin was a little puzzled, Zhang Yida was right, Qiaoxing debt is indeed a bit bad, who would have thought that such a big financial institution would have such bullshit.

However, there is nothing new under the sun. In the financial circle, this kind of thing is not uncommon, who is close to money?

It stands to reason that Leech Financial Services, as a party, should react more, right?

You're watching the play next to you, and you're more anxious than the main one.

Tang Lin couldn't understand what Zhang Yida was thinking, and he no longer dissuaded him.

Because the contracts of the Internet wealth management supermarket are signed once a year, the cooperation with Yiyin Loan expired two days ago. He had no reason to obstruct Zhang Yida.

For ordinary users of Investment and Finance, Ruixiang's sudden closure of the Internet financial management supermarket makes them feel quite inexplicable.

Isn't this a good job? Why just stop?

Ordinary users think that the Internet financial supermarket is running quite well, and it has not stepped on the thunder for more than three years.

Zhu Zhubao was so bullish back then, and it was advertised by CCTV and local stations.

Rui Xiangleng did not let them enter the Internet financial management supermarket, and chose partners, and the vision was first-class.

There is also this year's Slow Deer Group, the endorsement of Huang Sect Leader, engaging in various film and television investments, and how many billions of dollars have been earned at the box office.

It's awesome, but the boss didn't flee to the United States with tens of billions of dollars.

This big thunder was not stepped on by Ruixiang.

Ruixiang closed the Internet supermarket all of a sudden, which really made users a little reluctant, where to find such a good platform in the future.

There are also some users who love to think and have a keen sense of smell who feel that Rui Xiang is looking down on Internet finance. They have made up their minds that they will withdraw from the major investment platforms after the investment expires, and hold the currency for a while.

However, most users are indifferent, and there is no Internet financial supermarket for investment and financing. It's a big deal to download a few independent investment apps by yourself, and you can invest in the same way.

At the same time, Ruixiang issued a large amount of fund fixed investment red envelopes, insurance deduction red envelopes, and bank wealth management red envelopes to the platform's 30 million users with P2P investment records.

Ruixiang does this in order to retain some users and divert them from the Internet financial supermarket to several other financial supermarkets.

But many users don't buy it, and have enjoyed the high interest rate of more than a dozen points, who can still see the income of those points.

……

Then, a few days later, Ruixiang announced that a product launch conference was held in Beijing.

Ruixiang took out the big killer that has been continuously polished and tested within the group - the small program.

"Mini Program is an application that can be used without downloading and installing, and it realizes the dream of "reaching" the application, and users can open the application by scanning or searching.

It also embodies the concept of "use up and go", and users don't have to worry about whether they install too many apps.

Apps will be everywhere and available at any time, but there will be no need to install and uninstall ......"

At the product launch conference, Zhang Yida faced thousands of partners and program developers in the audience and explained the Ruixiang Mini Program.

Mini programs are not an unfamiliar term for Internet people.

At the beginning of last year, Zhang Dalong, the "father of WeChat" and "the best product manager", put forward such a concept.

In a public speech, Zhang Dalong announced that the WeChat public account will launch an "application account", which has passed some functions.

Then in September last year, Penguin started the internal testing of the Mini Program. In November, the open beta was opened again.

It's not open to C-end users yet, but everyone expects that it should be only these two days.

In addition, Ruixiang will readjust and review the relationship between Tech and FIN internally.

In the past, Ruixiang's six major financial supermarkets were only back-end providers of financial products, and many other jobs were done by Ruixiang.

But we found that this will not work! Professional things should still be left to professional people. That's why I position Ruixiang as a "technical worker".

Ruixiang will open up a series of product technologies developed by Ruixiang over the years to partners and developers.

Including but not limited to Ruixiang Cloud, AI, SaaS, etc. Partners can use a series of algorithm tools such as user connection, user portrait, and precision marketing provided by Ruixiang to build a self-operation model that directly connects to users.

To put it simply, Ruixiang is no longer doing financial matching transactions and is not an intermediary.

We provide excavators and forklifts to our partners, and you will dig Jinshan, we only provide tools and technology. ”

Zhang Yida's analogy is a bit vulgar, but it is very down-to-earth, and many listeners laughed directly.

Zhang Yida continued: "What Ruixiang wants to do is to open the platform, link the B-end and the C-end, and create an open platform for the business field that is not limited to the financial industry.

The specific idea is to bring in ecological partners such as developers and service providers to become ecological partners.

Relying on Ruixiang's platform to promote their own services and business.

Compared with the previous model, users are not only sharp, but also developers and service providers.

In view of this, it is too narrow for Ruixiang to be called a financial technology group again, and we will change its name to Digital Technology Group, Ruixiang Digital. ”