Different from the headlines in the previous life, after Feishu was developed, it did not dare to directly push it in China, but chose three main directions for development, such as "overseas", "big customers" and "payment".

Toutiao had already had a bad relationship with Penguin and Qiandu at that time, and accepted the investment of Yunfeng Fund, and reached a series of cooperation with Ahri in e-commerce diversion.

Therefore, the headlines can't offend Ahri, otherwise they will be embattled.

Ruixiang is different, the contradiction with Ahri is almost irreconcilable, and it competes comprehensively in the two major business directions of e-commerce and finance, and there is also local competition in the content and technology sectors.

So, does Feishu need to sell nail face?

Not at all.

After Feishu was launched in his previous life, Zhang Ming has been secretive, does not take the initiative to publicize, and deliberately keeps a low profile.

It cannot be said that Toutiao, which has always been aggressive in playing and constantly exploring business boundaries, is "obscene" this time, but from the long-term layout and the position of an Internet giant to seek opportunities for its own development and growth.

Zhang Yida doesn't know how long the cooperation between Ahri and Toutiao in his previous life can last, and maybe they will part ways in 2020.

Dispelling the thoughts in his mind, Zhang Yida began to focus on Feishu after it was launched.

In a group called "Feishu Marketing Department" on the Feishu app, it is in full swing to report on the business docking situation.

"Tianyancha's advertising space has been launched, and it is continuously bringing ...... downloads"

"The banner ads of the business version of Pindodo have also begun to display Feishu, and downloading Feishu will realize the ...... of Pindododo and data integration"

"The opening screen advertisement of Touronghui was also hung up, and an event was held to certify Feishu to improve the credit score of mung beans ......"

"Bole has also opened a diversion ......"

......

"Newspaper~"

A soldier in armor rushed into the camp and reported on his knees: "Lord Qi, Cao has led an army of 800,000 to the south, and has now reached Jingzhou. ”

The man dressed as "Liu Bei" looked anxious, looking at "Zhuge Liang" next to him wearing a scarf, a crane, and a feather fan.

"Strategist, how can this be good? The second brother and the third brother are now leading the troops outside, and my Shu Han is defending the big air!"

Zhuge Liang shook his fan very comfortably, "Don't panic, my lord, I have a plan!"

Then Zhuge Liang took out his mobile phone, "Use the Feishu app, whether it is to convene people to "escort" or hold a meeting, the boss Feishu will fly, and the employees will be there immediately. ”

Zhuge Liang, played by Tang Guoqiang, leaned into the ear of "Liu Bei" and whispered a reminder: "You can also have a video conference!"

Then the camera pans, and the screen splits into seven small pieces.

"Don't panic, don't panic, Yanren Zhang Fei is here!"

On one of the seven screens, Zhang Fei rode on a horse, holding a snake spear to kill.

"Changshan Zhao Zilong is here!

"Guan Yu is here, you are waiting to die!"

......

Ma Chao and Huang Zhong also appeared one by one.

Shake was swiped by this advertisement today, and users are saying that this advertisement is too much.

Ruixiang's growth hacking department modified the algorithm in the background, and all users who were judged to have a company swiped the video more than three times.

The offline promotion team was even more powerful, and directly hit the huge advertisements to Shenzhen University Metro Station and Hangzhou Normal University Cangqian Station.

Ahri and Penguin's employees could see the huge advertisement on the subway after work, and everyone couldn't help but stop and take a few more looks.

Feishu made such a big scene, and the self-media also downloaded and used it for the first time.

From the user's point of view, I wrote one or two evaluation articles, which was a bit of a rubbing.

Compared with WeCom and DingTalk, Feishu does not have many functions, but after user experience, I immediately realized the difference from the other two office software.

DingTalk is more about the boss, while Feishu is about the company's information flow, emphasizing collaboration and transparency.

Traditional enterprises don't know, anyway, Internet companies like it very much, and they feel that they are simply built for their own enterprise volume.

Some people have also seen the difference of Ruixiang Group through this software.

In order to improve work efficiency, such a software has been specially created, and each function can be seen to be designed with great care, specifically for the pain points of office and communication of Internet enterprises.

Feishu, DingTalk, and WeCom all implement the same strategy, and the basic functions are free to use to attract more users.

Value-added services such as cloud disk expansion and enterprise group expansion are charged.

Video conferencing is also given a certain amount of free time, beyond which a fee will be charged.

In general, from the product book to the promotion resources and free strategy, it is not something that ordinary small and medium-sized SaaS manufacturers can reach or implement.

Penguins and Ahri, of course, know who this product is coming for.

The two giants immediately held a high-level meeting to discuss countermeasures.

"It's too late, Ruixiang entered the corporate office at this time, I don't think they can catch up with us DingTalk, and it's enough to catch up with Enterprise WeChat. ”

Formerly known as Chen Hang, the CEO of DingTalk, who has no tricks, said in a very firm tone at the meeting.

This is also a legendary figure, and when Ahri's eighteen Arhats were still working in the West Lake Villa, he joined Ahri as an intern.

However, he did not stay in Ahri after graduation, but accepted an offer from a company in Toei.

Later, he returned to China and joined Ahri again.

I was responsible for a tao, back and forth, but I didn't make any decent results.

It wasn't until May 2014 that he moved out of Ahri Park with a small team of six people and quietly launched a project called "DingTalk".

This project did not disappoint Jack Ma, and it also made Chen Hang's salted fish overturn.

Today, DingTalk has firmly sat on the throne of China's No. 1 office software, with more than 100 million users and nearly 10 million enterprises.

Jackma shook his head, "Still can't be careless, Ruixiang has given us too many surprises over the years."

Tou Ronghui is one, spelling is also one, and there is also shaking, Zhang Yida is very good at seizing opportunities.

If he is not careful, he will grow up in the shortest possible time and become a fierce enemy. ”

Chen Hang felt that Feng Qingyang was too uplifting, and he also underestimated Dingding.

However, he would not raise the bar with Jack Ma in person, but followed Jack Ma's words and said: "Then let's start a war with Feishu now?"

For example, a fee-based feature on top of the basic features is free for a period of time?"

Jackma waved his hand, "It's not necessary, the user payment habit that we have cultivated with great difficulty can't be ruined like this."

Besides, doesn't Feishu also have a paid function? Zhang Yida probably won't make a big fuss about "free".

This is a move that hurts the enemy by a thousand and self-inflicts eight hundred, and there are many projects that are sharp to lose money, and he will not be so short-sighted. ”

Chen Hang frowned, "Then we'll watch him get bigger?"

Jackma pondered for a moment and replied: "Let's wait and see for the time being, once there are signs of rising, desperately expand the loss, we must also curb the growth momentum for him." ”

Chen Hang looked at Feng Qingyang, who had a heavy face, and nodded, since Feng Qingyang had ordered everything, he naturally had to obey.

But in his heart, he still doesn't believe that Feishu can surpass DingTalk.