Time flies, and in the blink of an eye, it is already mid-January 2014.

The person Zhang Yida entrusted Xu Xiaoming and Shen Beipeng to help find was finally found.

Who to look for?

Find a professional manager who understands network marketing.

Some time ago, Zhang Yida promised his father to do online promotion and marketing for the pet food factory and sell goods online.

Because all the belongings are only 2.6 million in cash, the budget is not very sufficient, so I did not look for headhunters, but entrusted two venture capital bosses to make cameo appearances in headhunting.

The company was established last month, called Jingcheng Dogfude Network Technology Co., Ltd., referred to as "Dogfude".

It has never officially opened, and it is just waiting for a suitable candidate.

Zhang Yida really has no money now, otherwise he wouldn't even be able to afford to hire headhunters.

Now after the last 2.6 million is used to set up a new company, the monthly living expenses in the future will be expected to be distributed to science and technology and Yimin wealth.

Ruixiang Technology's salary is high, 100,000 per month. Yimin's wealth is tight, and there are too many places to use money, so the salary is on par with Fan Hongyang and Ding Siyao, and he gets 50,000 yuan a month.

After the venture capital came in, Ding Siyao's salary rose from 10,000 to 50,000 a month, which can be regarded as a reward for her hard work and due diligence during this time!

After all, it is not appropriate for the CEO to take 10,000 yuan a month, but Fan Hongyang also takes 50,000 yuan a month, and he also has 5% of the shares. Therefore, the treatment should still be equal.

Ruixiang Technology paid a two-month salary, that is, 200,000 yuan, and Yimin Fortune paid a one-month salary of 50,000 yuan.

With the 250,000 yuan, Zhang Yida bought a few sets of clothes and spent almost the same.

Sometimes you still have to attend some important occasions, and you still have to pay attention to your dress. They are all chairmen, and going out also represents the company's image.

In the office of the chairman of Ruixiang Technology, Zhang Yida finally waited for this long-awaited talent.

Lu Fenghai is 30 years old this year, has been engaged in network marketing for many years, and has been unemployed at home since the company's failure some time ago. This is also not accurate, it should be called looking for new opportunities.

Xu Xiaoming was an angel investor in his last entrepreneurial project, investing in a million-dollar angel investment in his mobile advertising and marketing platform.

However, for various reasons, the project ultimately failed.

Some time ago, Xu Xiaoming contacted him and asked him if he would like to be a professional manager, and a company was recruiting advertising and marketing talents.

"500,000 annual salary, the position of deputy general manager. ”

After hearing Xu Xiaoming's report of such a message, Lu Fenghai was a little moved.

After thinking about it, Lu Fenghai did not agree immediately, but planned to meet with the final decision-maker and talk about it. So today he came to Zhang Yida's office.

Lu Fenghai shook hands with Zhang Yida and introduced himself:

"My name is Lu Fenghai, and I was recommended by Mr. Xu. ”

Zhang Yida nodded and said that he knew that Xu Xiaoming had sent him all Lu Fenghai's resume, and he felt that it was still more appropriate, but it was still necessary to conduct a final interview.

beckoned Lu Fenghai to sit down, and asked the administrative assistant to come in with two cups of coffee.

Lu Fenghai took the coffee and put it aside, and said:

"Mr. Zhang, Mr. Xu told me before that you need someone who understands advertising and network marketing.

But I don't know which specific part you want to do?"

Zhang Yida took a sip of coffee and said unhurriedly:

"In the early stage, it mainly made pet food such as dog food, and in the later stage, it may expand to the whole field of pet products, including pet toys, clothing, nutritional products, medicines, etc. ”

Lu Fenghai frowned, it turned out to be selling dog food online, and he thought it was an entrepreneurial project such as Internet advertising.

Xu Xiaoming didn't tell him the specific project, and he didn't ask. Thinking that Mr. Xu is also a senior venture capitalist, he is dealing with Internet people and projects. Therefore, I subconsciously think that it is an Internet advertising project.

Hey!

Zhang Yida seemed to be drinking coffee, but he had a full view of Lu Fenghai's subtle expression.

Yo, and a little arrogant! and look down on my big dog food project!

So he said lightly:

"The initial advertising budget is 26 million, and we are ready to test the water first.

In addition, there is a dog food factory in Rongcheng with an annual output of tens of thousands of tons, and my father is in charge of the production process and offline sales. I am responsible for online sales here, and after the order is received, it will be sent to Rongcheng, and I will be responsible for the delivery.

We're only responsible for advertising and online sales.

If the online sales effect is good, the follow-up will increase production capacity and increase advertising. ”

Lu Fenghai was a little surprised, tens of millions of advertising is not a small deal, if he can participate, it would be good to practice his hands!

In the future, I want to start a business again at night, and I have more experience!

Lu Fenghai put his hands on his chest and asked tentatively:

"If I join Dogfud, what part of the business will I be responsible for?"

Zhang Yida squinted his eyes slightly, and said slowly:

"When you join the company, you are the deputy general manager, responsible for the company's overall business, including advertising, online network marketing, etc.

I'm just the nominal general manager, and as you can see today, I have other companies that currently serve as the chairman of this Ruixiang Fintech Group.

Last year, this company only got 50 million US dollars in Series A financing from Black Shirt Capital, and although it has developed rapidly, it has not been able to relax at all, and there are too many things for me to deal with.

So when you come over, you will be in charge of the day-to-day affairs of the company, and I will not interfere.

Although my family's pet food factory is currently small, as long as it proves that the online sales channel is effective, I will increase investment in this area in the future.

At present, the investment budget is more than 20 million, and in the future this figure may be 50 million, 100 million, 200 million.

I'm a person who likes to delegate power and am willing to give profits to partners.

If you lead the company to develop well and prove your own ability, you will be given equity incentives in the later stage. ”

Lu Fenghai thought about it, this Mr. Zhang is quite powerful, he has a factory at home, and he has also won 50 million US dollars in venture capital from black shirts. Seems to be a man who can do things!

So he was no longer entangled, stretched out his hand and shook hands with Zhang Yida and said:

"Thank you Mr. Zhang for the opportunity, I am willing to join. ”

Next, Zhang Yida told him about a series of ideas and views on Taobao and Tmall to open an online shopping store, search engine promotion, self-media promotion and so on.

Lu Fenghai has been engaged in advertising and marketing for many years, so he naturally has some experience of his own.

After communicating with each other, the two reached a consensus that the top priority is to open an online store, let the company get on the right track first, and then slowly lay out the promotion of other lines.

After hearing Zhang Yida say that the first advance payment was only 2.6 million, Lu Fenghai didn't think much about it except that he sighed a little little in his heart.

After all, things haven't started yet! Before you see the results, you can't throw tens of millions of dollars to give him a person who just joined, and squander them at will.

Let's prove our strength first! Sell some goods first. After seeing the effect, Zhang's father and son will definitely increase their investment.

With the 2.6 million yuan given by Zhang Yida, Lu Fenghai first found a cheap office building, negotiated a price of 500,000 yuan for half a year, and rented a 300-square-meter office space.

Then he gathered seven or eight brothers who had previously started a business with him and pulled the team together first.

Then I opened two stores on Taobao and Tmall, and hired a few UI artists to decorate and beautify the online store.

It was also called Rongcheng Dog Food Factory to send a batch of feed as advertising display props.

Then I found a photography team and several pet dogs of different breeds, took dozens of sets of advertising photos and videos, and put them on the online store.

Finally, I contacted several gray industry teams, all of whom had met in the advertising industry before.

What are you looking for them?

Brush sales and praise.

They also sell dog food, and the higher the sales, the higher the display position in Taobao Mall.

Don't brush sales?Want to rely on online stores to slowly increase sales?Improve rankings?

Let's go in the next life!

If you don't brush, people will!

Especially those stores with high rankings, they are afraid of being robbed of their rankings, so they generally sell some organic traffic and brush some of them.

If you don't brush sales, the sales gap with other stores will only widen.

As for the advertising through train launched by the platform, it must be voted!

This is the toll, can you not pay it?

It's similar to Qiandu, it's all about keyword search rankings, and you pay by click.

Buy "Dog Food", "Nutritious Dog Food", "Healthy Dog Food", ...... And so on and so forth.

As soon as users search for dog food on the Taobao app, their store will be ranked first, and the higher the bid, the higher the ranking.

Lu Fenghai has several masters of keyword search and promotion, and he knows the operating rules and word selection.

Otherwise, you don't dare to burn money.

If the keyword is not set well, it will be a disaster, and the user clicks into the store and does not buy the product, and the advertising fee is still paid.

Therefore, the decoration design of the store, pictures, video ads, as well as sales, and praise rate are the key to improving the conversion rate from user entering the store to purchasing.

Lu Fenghai's operation is as fierce as a tiger, and the sales of dog food in the online store are rising.

The orders in the background were forwarded to the Rongcheng Pet Life Dog Food Factory in time, which made Zhang Qinghua so happy that he couldn't keep his mouth shut.

Zhang Qinghua immediately contacted the express company in Jinyu County and asked them to pick up the mail in the factory.

In addition, several employees were dispatched to guard the backstage of Taobao suppliers every day.

When you come to a new order, you can print out the recipient's address, contact phone number and other information from the background.

It is attached to the packaged dog food parcel and handed over to the courier company, who sends it all over the country and delivers it to the buyer.

Because the online store sells dog food in three or five catties, one or twenty catties of packaging.

Looking at the large number of orders, in fact, the total sales volume is not much.

However, the profit is very high, the cost is 1 yuan and 1 catty, and the offline dealer sells it for 3 or 4 yuan a catty at most.

The online store can be sold for 8-10 yuan a catty, and the profit is several times higher than that of offline sales.

It is also that the brand awareness is not high at present, and it is a mid-range price route.

If the brand is popular, it is also possible to sell it for dozens of dollars a catty.

However, to sell things on Taobao, the volume still has to rely on the middle and low end, and the high-end market is highly profitable, but the sales volume is not good.

To make money, you have to rely on small profits but quick turnover.

The online store is off to a good start, and Zhang Yida is very happy, but after reading the financial statements, he has a little headache.

The 2.6 million funds he gave to Lu Fenghai are about to run out!

The office rent is 500,000 yuan, the shooting of advertisements, the decoration of the online store cost more than 100,000 yuan, and the purchase of office supplies and equipment is more than 100,000 yuan, which is 8.9 million yuan.

The fixed expenditure of 10,000 yuan per day is 10,000 yuan, and the advertising through train fluctuates 3~50,000 yuan per day.

At this rate, the remaining funds will have to be spent in a month.

Zhang Yida calculated an account, the current through train is 5 yuan a click, spending 3-50,000 yuan a day to bring 6,000~10,000 visitors.

The conversion rate is about 20%, that is, the number of customers who pay to buy is 1200~2000 people per day.

It is equivalent to 25 yuan to buy a close customer.

A customer buys an average of 10 catties of dog food, the average price is about 9 yuan, and the sales revenue is 90 yuan.

The ex-factory price given by my father is 3 yuan a catty, and 10 catties are 30 yuan. It's so dark! 200% gross profit, 1 yuan cost to sell me 3 yuan.

90 yuan revenue - 30 yuan ex-factory cost - 25 yuan advertising = 35 yuan gross profit

The average customer has a gross profit of 35 yuan.

1200-2000 customers per day, the gross profit per day is 45,000-70,000, and the gross profit is 1.35 million ~ 2.1 million per month.

The office rent is about 90,000 yuan per month, the salary expenditure of a team of more than a dozen people is 200,000 yuan per month, and there are other miscellaneous expenses of tens of thousands of yuan per month.

It will cost 300,000 praise every month, and it can be reduced in the later stage.

It is estimated that there will be millions of net profits every month!

Hey, I don't feel like I can make any money! I'm all working for my dad and Ma's father!