Jiayang Education, the name is taken from the last word of Gu Sijia and Xu Yiyang's names.

At that time, both of them felt that the word Jiayang was not only composed of the names of the two people, but also the literal meaning of itself was very good.

The great man compares teenagers to the sun at eight or nine o'clock in the morning, and Jiayang just represents such a layer of meaning, so it can be said that it is impeccable when used in the training industry.

Having made up his mind, Xu Yiyang made a to-do list:

1. Recruit two employees who are responsible for support, including receiving parents, introducing charging standards, registering registration information, filling in the attendance card, daily reception and inspection before class, etc.;

2. Buy some chairs and sofas, take out one of the small rooms on the fourth floor of the Children's Palace, and make it a rest area for parents, and at the same time, you can sell tea, drinks and snacks in it;

3. Customize a batch of lecture cards that can be hung around the neck, which is not only convenient to check statistics, but also better-looking, more durable, and more formal.

4. Customize a batch of customized stationery, such as small medals, ballpoint pens, stationery boxes, notepads, school bags, etc. with the word Jiayang education or even Logo;

Customized texts serve two purposes:

First, you can make giveaways and prizes, such as cumulative consumption of 200 yuan, the more you spend, the more you will give, which can stimulate repeat consumption;

second, it can be directly sold within Jiayang Education as a derived source of income;

If a training class wants to grow into a training institution, it is not enough to expand the scale of hardware, but also to establish its own brand, and regard the brand as the most important piece of equipment in the game, constantly strengthen and upgrade, and increase the brand's popularity.

The best way to increase brand recognition is to increase exposure, which means putting your own brand and logo on all places that can appear as much as possible.

Brain platinum has been selling well for more than ten years, but few consumers know whether that thing is useful or not.

But it uses brainwashing to constantly instill the three words of brain platinum in the brains of consumers, so that hundreds of millions of people remember, which is the first element of success.

Therefore, Xu Yiyang feels that the next step is to find someone who understands design and design a simple and impressive logo for Jiayang Education.

……

At noon, taking advantage of the lunch break, Xu Yiyang went to the business hall of the Post and Telecommunications Building and bought a Nokia 5110 at a price of more than 3,000 yuan.

In the future, it will be inconvenient to work for a long time, and it is indeed inconvenient to not have a mobile phone.

However, the pitfall is that now Yingzhou cannot buy mobile phones that support all Chinese.

Although Nokia 5110 can receive Chinese text messages, it can only send and cannot send, and text messages can only send English letters and Arabic numerals.

Fortunately, Xu Yiyang doesn't have any friends who use mobile phones, and there is no need to send text messages, as for things in the training class, parents can call themselves directly.

In these years, mobile phones are still considered luxury, not to mention the monthly rent of hundreds, the telephone bill is still two-way charge, and the local call is a few cents a minute, and the roaming fee is added to the city to call, more than a minute.

After getting his mobile phone, he found another shop for advertising design and asked the owner if he would design a logo.

The owner, a young man in his early twenties, immediately agreed, offering 50 each.

Xu Yiyang immediately agreed, and the other party opened the old PS, and in front of him, he made something that was watery to the extreme: the top is the bold font of the four words of Jiayang Education, and the pinyin JiaYangJiaoYu is added below.

"Okay, what do you think?"

Xu Yiyang asked the shopkeeper, "Do you call this a logo?"

The shopkeeper nodded, "yes, isn't that good?"

Xu Yiyang said: "I think you can use Photoshop, you must have learned and seen a little bit of the world, you just fooled me with such a thing, are you too low on yourself, or do you think I am too stupid?"

After speaking, Xu Yiyang said angrily: "Besides, just make such a broken thing, and you still need to open Photoshop?

Hearing Xu Yiyang say two "professional terms", the shopkeeper was suddenly surprised: "You still know Photoshop and Word, have you learned it?"

Xu Yiyang said angrily: "Not only have I learned it, but I will also use it!"

Which entrepreneurial dog has not worked part-time in personnel, finance, administration, business, marketing, cleaning and art in the early days of his business?

Who doesn't know how to use Photoshop anymore?

The other party realized that there was a knowledgeable person, and he was a little embarrassed, and said ashamedly: "I'm sorry, buddy, it's not that I want to fool people, mainly because there are few people in Yingzhou, when I first came back to open the store, I designed them well, but they all hated bells and whistles, and they wanted this, and over time they got used to it......"

Xu Yiyang asked curiously, "Where did you come from?"

"Yiwu. He said with a smile: "I went to work in the south when I was 15 years old, and I did everything in Yiwu, and then I learned a few years of craftsmanship from the designers in the factory, and I also worked as a designer for two years, and then I came back." ”

With that, he took out a business card and handed it to Xu Yiyang.

Xu Yiyang took it and looked at it, the shopkeeper's name was Li Nan.

Xu Yiyang said: "You go dim sum, design a reliable Logo, and I'll add some money to you." ”

"No extra money. He immediately got serious and asked, "What do you want?" Do you have a general idea? I'll get you one. ”

Xu Yiyang said: "I want half of the newborn sun and sunshine, cartoon style, with orange-yellow and orange-red tones, the sun is placed diagonally in the upper left corner, and then in the middle is the four words 'Jiayang Education', but the font has to be slightly thicker, showing the atmosphere and calm, and then add a line of small letters below: JiaYang Education." ”

The shopkeeper was stunned and said, "I understood it before, but I didn't understand it in the end, the letters are Jiayang and what?"

"Education, the English word for education. ”

"Well, I didn't learn much English......"

"It's okay, you design first, and I'll tell you how to spell it later. ”

"Good!"

Xu Yiyang didn't expect that this kid really had a few brushes.

The mouse hovered over the ancient Photoshop interface, and the shortcut keys snapped and pressed, and soon a painting-style sun was designed, and the sunlight used yellow, orange, and orange lines to make the color tone feel very similar to Van Gogh's "Sunflowers".

The whole logo, whether it is composition, color, or beauty, is very good.

Half of the sun was in the upper left corner, so he tilted the sun 45 degrees to make it look more harmonious.

Immediately afterwards, he put the four words of Jiayang education in the middle and formed a square.

After rasterization, he constantly adjusted the visual effect of the font, and soon, the calm and atmospheric four words "Jiayang Education" were completed.

Xu Yiyang told him the spelling of Education, and the logo was basically done.

It took only 20 minutes.

Xu Yiyang was very satisfied with this logo and praised it: "Your craftsmanship is really good." ”

Li Nan sneered and said, "I'm sorry just now." ”

Xu Yiyang waved his hand and asked again: "Can you order a badge here?" ”

Li Nan nodded: "I can do it, I can design and make the cards in the badge for you here, but the lanyard and plastic shell have to be ordered from other places." ”

As he spoke, he took out a sample from the drawer, handed it to Xu Yiyang and said, "Look at it, the plastic shell is transparent, and the lanyard can be made 8 mm wide, 12 mm wide and 15 mm wide, the wider the more expensive." ”

Xu Yiyang asked, "Can I add a logo?"

"Yes, yes, but if you customize the logo, you have to add money. ”

Xu Yiyang nodded and said, "The lanyard should be the widest one, plus the logo and the name of the training class, what price?"

Li Nan asked, "How much do you want?"

Xu Yiyang said: "Let's have 1,500 sets first." ”

Li Nan asked in surprise: "So many?"

Xu Yiyang nodded.

Li Nan said: "Speaking of conscience, the cost of this thing is not high, the plastic shell is six cents, the 15 mm hanging belt with Logo and words is more than eight cents, and the cards inside I will make you colorful with logo, and the production is a little better, I will charge you two cents a piece, and a set will charge you a total of five." ”

said, and added: "If you don't bargain quickly, I won't ask you for the logo design fee, what do you think?"

Xu Yiyang immediately nodded and said, "Just according to what you say, when will it be done?"

"Not counting today, three days. ”

In three days, things were made in Yiwu, and then sent to Yingzhou in the north, which was too efficient in 1999, right?

Xu Yiyang asked in surprise: "How can it be so fast? What courier do you use?"

"No courier. Li Nan explained: "The delivery is too slow to go by post, ten days is it, and twenty days is also it." ”

Speaking, Li Nan said: "I order all by long-distance bus, I will send the design materials by email today, and the production can be arranged today, and it will be done tomorrow if it is fast, and then the bus from Yiwu to the provincial capital will be sent on the same day, and after arriving in the provincial capital, it will be transferred to our local bus." ”

Xu Yiyang didn't expect that when express logistics was not yet developed, Li Nan could maintain such efficient logistics cooperation with Yiwu in Yingzhou, which is located in the north, it seems that this kid is indeed quite a doorway.

So, he asked Li Nan: "Then can you find a manufacturer over there to help me customize a batch of stationery printed with Logo?"

Li Nan asked: "There are many manufacturers over there in Yiwu, what do you want, you can tell me, I will contact you to give you a sample map, if you see the sample map, if you think it is suitable, pay a deposit, and the production and delivery over there will also take the same transportation route, soon." ”

Xu Yiyang snorted and said, "I'll make a list for you, you help me communicate, I'll leave a phone number for you, the sample drawings and quotations come out, you call me." ”