Chapter 24 Instructor Training

The shadow of a broken love did not discourage my belief in work and study. The supervisor could see that I was on my mind. She thought about using my studies to make my life fuller, so that I could get out of that unpleasant relationship. Encouraging me to cheer up, she applied to the company for a lecturer training course for me, and the five-star lecturers took turns bombarding me to let me feel the atmosphere of the lecturer. It also made me know what it means to say "there is a sky outside the sky, and there are people outside the world." ". The focus is to let me develop in the direction of a lecturer, but I can also fulfill the long-cherished wish of three groups without a lecturer for many years. Once successful, the three groups will be more diversified. So that she can worry less, I am still young, and she looks forward to taking over her class in the future and creating greater brilliance for the three groups.

The level of the five-star lecturers is very high, and they also have rich experience in the industry, and each of them is not smooth sailing, and they all encountered unprecedented difficulties at first, and each of them encountered different puzzles, but finally survived. One of the five-star lecturers mentioned a word, and he said that he had been understanding this word for three years! When he said this, the class was still very lively, but after a while, it quieted down, and everyone listened quietly, and he said, "Greetings, these two words are not difficult to write! Literally, they are not difficult to understand! Then I want to ask the students, do you understand what it means?" The students have linked "greetings" with "praises"! What does it mean to be cold?" and the students said, "It means cold." The teacher nodded, and then asked, "What about Xuan?" The teacher smiled and said, "Xuan literally means to be noisy and lively, and if you express it in one word, it means 'hot'." The meaning of these two words together is the process from cold to hot, which is called greetings. Whether it's a stranger or an acquaintance who hasn't met for a long time, as soon as you meet, the process of going from cold to hot. It must have been cold at first when you met the living, but how do you think of a way to make the temperature rise!" The teacher smiled and said half-jokingly, "I think you are definitely stronger than me, and you will definitely not be as enlightened as me for three years." ”

If you think about it carefully, it really makes sense, isn't the marketing industry a process of selling yourself, only if you are recognized by customers, customers will accept your products and give you time to promote your products. So communication with people comes first. Someone said, isn't communication just talking? What's so difficult about that, I grew up so big, can't I still speak? As if the question was ridiculous. In fact, otherwise, an effective communication is not an easy thing, if you don't grasp it well, just one sentence, it will leave others with a reason to reject you or a bad impression.

I remembered that in the process of developing the business, a strange visit knocked on the door, and it was opened by a very kind big brother, who looked like he was in his forties and fifties, and he did not refuse me, and expressed great interest in the insurance of children's education. He invited me into his home. Let me sit down and pour me tea. Speaking from the heart, such a living Bodhisattva, I still invest once encountered, I opened the chatterbox, and talked with him about how to make insurance a good method, how to maintain and increase the value of customers' assets, how big the company is, how high the dividend interest rate, how many large-scale projects and fixed assets to invest in the State Council. The client listened quietly, and he didn't say anything. My throat was smoking, and my spit was flying. Seeing that I had almost finished speaking, he asked two questions, one was what should the insurance company do if it went bankrupt? I said, how could the insurance company fail? He asked another question, and he said that he had calculated that it was not as appropriate as the bank interest. I said anxiously: "You are an actuarial student, can you calculate which day you will live, which day you will die, and which day you will buy an urn, if you can do the math, I will sit down and count with you on my fingers." I also learned from the master's tone to say that insurance is to create a large amount of emergency cash for you at your most critical moment when you suffer from unpredictable disasters such as accidents and diseases, and the bank will not be able to do it, and the bank will give you some interest at most!

After listening to me, the customer finally couldn't hold back his emotions and shouted: "You get out of here, this is in my house, do you know my needs, do you know the specific situation of my family, one will die and one will live, who can stand it! Hurry up and let me go!." ”

And just like that, I walked away with my bag of ashes. After I went back, after thinking about it, I felt that what I said was not wrong! The next day, I went to the company and consulted the master. The master smiled and said: "You kid, you really have a bit of the energy I had when I was young, hard work is one thing, and I have to learn more greeting and communication skills." Tell me, what kind of work do we do?" I said dryly, "It's in sales." She asked, "What is the most important part of sales?" "You're just talking about a sales approach, and the most important part of sales is demand-oriented. This is going to involve your greeting communication skills, you have to say less and ask more, the highest level of questioning, is to use your questions to answer the other party's questions, in the process of asking, and the customer has an interaction, understand? Another important point is to try to argue with customers as little as possible, take customers as examples, and use more acceptable language, our purpose is not to show how capable we are, but to make our products acceptable to customers as soon as possible. This time is a lesson, you are saying that the customer wins, but he has the right to choose other salesmen or even other companies, what is the use of saying that you win?"

After the master's enlightenment, I finally felt the importance of greetings, the importance of communication, not necessarily how much to say, not necessarily how good eloquence is. Sometimes an affirmative look, a movement, a body language, or even a quiet listening is a great appreciation for the other person!

While listening to the lecturers, I thought about the problems I encountered in the process of developing the industry, including language expression, communication, observation of words and colors, and more problems of mastery. The human mind is the most complex in nature, and everyone thinks differently every moment. How to figure out the other person's mind is the key. Thinking about it this way, the simplest thing is to talk about the risk species, and the insurance species are all dead rules. How to get along with people, communicate with people, and let the other party accept you quickly, this is the essence and the key, integrate the death risk into the blood, and then say it in plain language, so that people can understand what buying this product will bring to them. This will make it easy for the other party to accept it. The master is right, we should be guided by the needs of customers, not from the needs of our salesmen. There are so many things I want to learn, and the classic sentence "When you see people, you talk about people, you talk about ghosts, and you don't talk when you see people who are not people" is easy to say but difficult to do. You can't do it without ten or eight years of hard work. It's really "the road is long, I will go up and down and seek!"