Wang Jianhua was puzzled: "Yang Shao, do you already have a creative idea? Japan is an advertising country, and like all developed countries in the West, its citizens grew up immersed in advertising, and generally speaking, it is difficult to impress them with ordinary cookie-cutter advertisements. President Takeuchi said that it is best for us to advertise in print media, which is relatively inexpensive and covers a wide area, and the Japanese are probably the most enthusiastic about reading newspapers in Western countries today, and those office workers must buy them almost every day, reading the morning newspaper on the way to work, reading the evening newspaper when they get home from work, in the subway, in restaurants, in parks, everywhere there are people who use newspapers to pass the time. ”

Yang Jie said with a smile: "Our company's product is mainly aimed at young consumer users, just now Mr. Hu also said, the Japanese are still very rich, and they are not particularly sensitive to product prices, as long as they grasp the psychology of young consumers to conform to the herd, it is not impossible to sell 10,000 units a month!"

Yang Jie has confidence in saying this. Although in the previous life, the world's first M3 player, Sehan's MManF10, because the sound quality was too poor - the nominal signal-to-noise ratio was only 70db, and the actual hearing experience could not even reach 70, so it finally sold mediocre.

However, the company then launched the world's second M3 player, the rio 300, which was a success! And this rio 300 achieved a global average of 40,000 units a month without large-scale advertising investment! Japan contributed a quarter of the monthly sales, that is, 10,000 units.

At that time, the Imperial League was reluctant to play TV commercials in Japan, and only made some advertorials in the print media, and the market that the Imperial League really valued and focused on was their native America, but even so, the Japanese who were obsessed with electronic products still saw the excellent performance of this product, and customers flocked to it.

Yang Jie is very confident in the quality of his company's IOD, after all, the output signal-to-noise ratio of the audio decoding chip he designed 90db has no moisture, and the headphone configuration is unambiguous, Huiwei and Sennheiser, two professional HiFi factories, provide 10 US dollars entry-level HIFI earbuds, you must know that this ten US dollars is the corporate purchase price, not the market price, so compared with the 10 US dollar headphones on the market, the materials are more solid. In addition, this product is also very exquisite and compact in terms of appearance design, and has achieved the current technical limit of Huaxing Technology Group Company, which is more portable than the MD portable player launched by Sony, and is more in line with the scientific and technological aesthetics of electronic products in this era.

Everyone in the conference room looked at Yang Jie, waiting for him to come up with an earth-shattering idea.

"My idea was simple: to find the best spokesperson for the company's products in Japan, and one that was well liked by the locals. Yang Jie said.

As far as I know, the endorsement fees of these celebrities are not low, such as the most popular celebrities Sakai Noriko, Fujiwara Norika, and Kimura Takuya, whose advertising endorsement fees are more than five or six million yuan, and their schedules are very dense, so they may not be able to get them. ”

Wang Jianhua said.

"No, I didn't say it had to be these reality stars. ”

"Huh?" Song Manli and the others all looked at Yang Jie with a puzzled expression.

Yang Jie said with a smile: "The manga industry in Japan is so developed, the audience is very large, and the consumer group ranges from six years old to the age group of more than twenty years old, which is just in line with the consumer group of our products, why don't we find some well-known characters of these comics to endorse our company's products?"

Wang Jianhua's eyes lit up at this time, but he grabbed a tail of Yang Jie's idea, but he couldn't get a full picture, he said excitedly: "Yang Shao, your idea is really too creative! But what comic character do we choose to endorse?"

"Our company can't mobilize these consumers to the greatest extent by choosing an anime character by itself, and they don't have a sense of participation, nor do they project their feelings into this character and our company's products. What we want to create is not only a mechanical cold product, but also a product that can make people feel warm, individual, and emotional, and only in this way can the product really be liked by consumers. ”

The eyes of the people in the conference room of "......" widened, and they really couldn't think of any way to do what Yang Jie said.

"My idea is that our company will contact Shueisha, the largest manga publishing house, and let these manga artists use the characters in their manga works to create posters using our iod products, and then let the publisher publish a special issue to let people vote for popularity, there are two ways to vote, one is to log on to our website in Japan to vote, the other is to vote by phone, and the voting results will be announced on the TV station and website, and our company will immediately select a group of voting viewers to give benefits, you can get a small number of IOD products of our company for free, and you will get a membership to Music Onlineand enjoy the download power of some of the latest albums. ”

"We will make commercials based on the selected anime characters, and we will use this character to promote more of our company's products in the future, so that people in Japan will associate our products with this anime character and quickly shorten the distance with these consumers." ”

"......" Song Manli looked at Yang Jie in shock: "What do you call it simple? This is simply to create a super popular product spokesperson!"

"Yes, we just want to create such a super popular anime image, and with the participation of consumers in this process, they will project their feelings on these anime characters, and they will also put their feelings into our company's products. ”

Yang Jie said with a smile: "In the past, TV advertising consumers were passively accepted, but now they let themselves participate in interacting with anime characters, which is innovation." ”

"Yang Shao, this idea of yours is really too genius!"

Wang Jianhua said excitedly: "I think we can add a few more popular characters this time, which will also make more people satisfied." ”

"That's a good idea. Yang Jie said with a smile: "In the future, we can make a sophisticated cartoon based on these characters and broadcast it in Japan and China." A few years ago, Haier produced a cartoon called "Haier Brothers" for its own products in China, and we want to innovate in this area and implant many of our company's products without causing disgust among consumers. ”

Uncle Xiao said with emotion: "Xiaojie's idea is so wonderful, I can't think of a better way than this." ”

"Preparations for this will start right away, and we will definitely complete it before our company officially launches in Japan. Yang Jie said.

Everyone nodded their heads and was excited.

"Offline sales also have to find a way, after all, the channels of consumer electronics in Japan are still in the hands of these large channel providers. Yang Jie said.

"Yang Shao, according to your instructions, we are still fighting for Friends Baxi, and we are also talking with big-camera, but their attitude is very cold, not only the agency fee for the shelves is very expensive, the payment conditions are also harsh, and the payment is actually settled in half a year! Compared with Panasonic, Sanyo, and Sony in Japan, the treatment enjoyed by our Chinese companies is simply incomparable, too arrogant!"

Wang Jianhua mentioned this is a belly full of anger.

"In this way, immediately contact Mr. Yoshiki Ichiken of Panasonic Company, and ask him to help us fight for it, I don't believe that he will not fail to see the superiority of our product, and you can contact Toshiba Company, if they can help, our products can use the memory they produce, with the status of Panasonic and Toshiba, stomp in Japan, Tokyo will tremble, let them help match, be sure to win the two electronic supermarkets of Youdu Baxi and Big-Camera, and strive for the same treatment as Toshiba as possible, this should be well discussed！”

"But when negotiating, be careful not to tell them that we have produced 128 megabytes of flash memory, you tell them that our company's other products will also use flash memory, as for using other people's or using SanDisk, it's up to them!"

Wang Jianhua was in good spirits: "I will contact Toshiba and Panasonic to try to go to Japan to meet their high-level executives, the Japanese are timid, and the president of China does not have such great authority."

"Well, I'll go with Mr. Hu after a while, so that the Japanese will also feel bigger. ”

Yang Jie nodded.

The latest chapter of "Reborn University Tyrant" "Chapter 213 Best Spokesperson!" website: