"Mr. Zhang, your trick is really clever, we have contracted the Internet hotspots in the past few weeks. ”

At the company's high-level meeting, Gu Panpan was amazed when it was mentioned that the four major new energy vehicles were settled in Pindodo.

"Although I didn't make any money, I even took out some advertising traffic. But as long as the traffic comes up and the attention comes up, this is the biggest gain. ”

Lin Zhenyang nodded, and he also agreed with this cooperation.

"The most important thing is trust, no one dared to buy large items in the past, because they were afraid of buying fakes. ”

Speaking of this, Lu Qi smiled, I don't know if he laughed at the user for being too cautious, or if he laughed at the past and spelled out the dodo.

Lu Qi spread his hands, "Now it's okay, you can buy cars, not to mention ordinary home appliances and electronic products." ”

Zhang Yida nodded, looked at Gu Panpan, and said: "The price of low-end daily necessities is there, you get what you pay for, everyone understands this, I won't talk about it."

However, the quality of large goods such as electronic products, home appliances, and automobiles must be strictly ensured.

We can lose money, but we must let users form the idea that they can buy expensive goods in Douduo, and the quality is fine. ”

Gu Panpan understands the truth in this, and Pinduoduo is currently counterattacking the Fifth Ring from outside the Fifth Ring Road.

The previous style of play obviously did not satisfy some users within the five rings.

However, the tonality of the platform cannot be completely changed because of this, because the sinking market has finally been laid, which is a basic disk and cannot be lost.

Therefore, in the future, I will buy some cheap things in Pindodo, the quality will not be particularly good, and it can barely be used, which is considered for the sinking market.

As for the expensive things, the quality must be guaranteed, which is considered for first- and second-tier cities and users with high customer unit prices.

Only after the two markets have gained a foothold can Pindoduo be said to be truly qualified to call Ahri.

Zhang Yida turned his head to look at Zhang Lan and asked, "How is the performance of short videos and live broadcasts?"

Zhang Lan reported: "Take Tesla as an example, we have provided Tesla with products and services such as "splash screen advertising", "information flow advertising", "sticker advertising" and "test drive challenge".

Through big data and back-end algorithm recommendations, we accurately deliver ads to users in first- and second-tier cities.

At present, the main user market of new energy vehicles is still first- and second-tier cities, and low-tier cities lack infrastructure such as charging piles, so few people will want to buy them, and it is a trouble to buy them.

The test drive challenge has a large number of users signing up because there is a $499 worth of children's electric cars hanging as prizes, as long as you participate in the test drive, share a short video, and get enough likes, you can get a children's electric car.

Therefore, many users sign up for test drives, and there are many short videos of Tesla's test drives, and there are test drivers on the side to introduce various functions.

Now, as long as you are a user who often brushes the sparkling vision, you basically know how Tesla charges, how it operates, and how much it accelerates to 100 kilometers

Although it hitched a ride on 10,000 children's electric cars, Tesla made a lot of money this time.

No matter how much exposure it brings to the brand, just go to test drive this group of people, many of whom have been converted into Tesla owners on the spot.

I heard that there are a few uncles who swipe their cards on the spot and want to pick up the car directly, and they are more excited to buy a car than Xiaoyoung.

The live broadcast is even more interesting, and this issue is about the bald tiger brother.

Brother Tiger stood on the side of the track and explained, Tesla was running laps in the track, and the tires were rubbing and rattling"

Zhang Yida nodded, looked at the sales data again, and was generally very satisfied with the marketing plan this time.

"I heard that the dealer group that sells fuel vehicles has also taken a fancy to this plan and is ready to cooperate with us"

Zhang Yida turned his head to look at Gu Panpan and asked with a smile.

Gu Panpan nodded heavily, "Who can withstand this set of e-commerce subsidized short video advertising live streaming services."

If you want to be affordable, you want to explain and explain, you don't need to go to a 4S store to buy a car, you can learn about it directly online.

However, they seem to be a little hesitant, mainly because they are afraid that the subsidy will be too large and will have an impact on their offline stores.

In addition, it is unreasonable to subsidize only our side, and it is unreasonable for Tmall and Goudong not to subsidize. ”

Zhang Yida rubbed his eyebrows, the problem is a bit complicated, these car dealer groups have too heavy historical baggage, and they take care of this and that to engage in some innovative activities, and there are too many fetters.

However, this is also normal, if the interests of Pindoduo are taken care of, the interests of other places will be damaged, and it will increase and decrease, so it is better not to engage in activities.

"If you don't have some subsidies, buying a car on an e-commerce platform doesn't have much advantage over buying a car offline, so it's better to buy it offline." ”

Lin Zhenyang's words were supported by other executives.

Zhang Yida nodded, "At present, this industry is like this, the gimmick is greater than the actual significance, unless the offline dealer system is eliminated, and the money saved in the intermediate links becomes a real discount for users." ”

"Impossible, it can't be replaced in a short period of time. Test drive before buying a car, inspection when picking up the car, maintenance and repair after buying the car

There are so many links, e-commerce can be replaced"

After speaking, Lin Zhenyang looked at Gu Panpan and proposed: "You go and talk to the car dealer group, if you don't allow price reductions and subsidies, don't cooperate, because you can't sell it if it's on the shelves." ”

"Don't be so strong."

Zhang Yida gestured not to be reckless. smiled and said to Gu Panpan, "You go and tell them, let them go to Doushi to open an official account, buy dou services, and after increasing fans, in addition to advertising to attract people to buy cars in the store, you can also jump to the official flagship store of Pindodo."

price, don't beat it to death with a stick

Domestic dealer groups are intertwined, and there are dozens or hundreds of dealers selling a car, and there is competition among them.

They want to make money, and they will find a way to do it themselves. ”

Gu Panpan's eyes lit up, "I almost forgot this method, traditional car companies are different from new energy car companies."

Traditional car companies rely on the dealer system, while new energy vehicles like to follow the model of online and offline experience stores. ”

But then she pursed her mouth again, "Guanghui will definitely not cooperate with us, Ahri is their shareholder."

We can try to focus on the dealer groups such as Zhongsheng, Lei Shing Hong, and Yongda.

We give them a plan to help them build an e-commerce and short video operation team. ”

Zhang Yida said "um", "After tasting the sweetness, they will naturally choose to increase investment." ”

"That's right, Mr. Zhang. ”

Gu Panpan asked: "Should we also learn from Ahri and invest in a dealer group, they have so many brands, which can help us enrich the auto sector." ”

Zhang Yida shook his head, "Don't do it for the time being, wait for a period of cooperation." ”

Thinking of something, Zhang Yida asked again: "How are they talking about Moutai and Wuliangye, do you want to participate in our 10 billion subsidy?"