Chapter 314: Mobile QQ
Xu Yiyang originally thought that there was no cost for telecom companies to send text messages to users, so it didn't matter if they were issued to users in unlimited amounts, but now he understands that it turns out that telecom companies send text messages to users and also charge channel fees.
Since the channel fee is charged on a per-piece basis, it is naturally impossible to send an unlimited number of SMS messages to users.
Originally, he was a little disappointed, thinking that such an objective situation greatly limited the development of this business.
But Tong Fangquan's words made him suddenly realize.
Allowing users to receive QQ messages through SMS is a very powerful extension for users.
This kind of cross-border extension, being able to achieve from 0 to 1 is already a major breakthrough, and we can't expect to do it from 0 to infinity all at once.
Just like a few decades ago, people's traditional long-distance communication only relied on letters, but the timeliness of letters is very slow, and it is not uncommon for a letter to be received in ten days and half a month.
In this case, if there is an urgent matter that needs to break through the timeliness of the letter, there may be no better way than to make a trip yourself.
But after the advent of the telegraph, this deadlock was broken at once.
However, for a long time, the cost of telegraphing was very high.
To get to the telecommunications building in your own city, and the telegraph is charged per word.
In the era when pork was only a few cents a pound, it cost 0.135 yuan to send a telegram to a word, and a pound of pork was gone.
A letter of 1,000 words will be sent away for two or three cents of postage, but a telegram of 1,000 words will cost more than 100 yuan!
In this way, many people's two months' salary is not enough to send a telegram.
Therefore, people can save telegrams, and they can't write a lot of letters at once, like they usually write.
For example, when the father is sick and wants to bring back his son who is far away, a telegram is sent with only four words: "Father is sick and return quickly"
At that time, the telegraph was expensive and luxurious for most people, and it was necessary to do everything possible to control consumption.
However, people at that time never complained about the telegraph, because its existence gave people a channel to quickly convey important information thousands of miles away.
Although the word "father's illness and quick return" is short, it can be passed on to his distant son in the shortest possible time, so that he can rush back to see his father for the last time without delay.
But what if there was no telegram, when a letter was sent to the son, the father would probably have gone out of the funeral and laid to rest.
So, what is the telegraph fee of a few cents for these four words?
Children who are in other places, when they are happy with their precious son, send a telegram to their parents who are far away from home, only need the words "mother and child are safe" or "mother and daughter are safe", so that parents can immediately share the joy thousands of miles away, so that they can eliminate all worries.
Therefore, the telegraph carries the most urgent and important message that ordinary people want to send, which is expensive, but also precious.
Now, what I want to help QQ users solve is a similar problem.
What should I do if my QQ friend is looking for him and doesn't have any other contact information?
Even if you know his mobile phone number, but the user's QQ friend doesn't have a mobile phone, what should I do?
The earliest derivative of Internet chat is online dating, the kind of person who wants to find each other, but can only leave a message on QQ, but the other party is not online, and can only always look forward to the feeling of the other party going online, only those who have experienced it will understand.
If there is a service that can help them solve such a problem, as long as it can be solved, they will be very satisfied, who would expect to use an unlimited amount of communication between SMS and QQ?
Therefore, Xu Yiyang realized at this time that such a service is only valuable if it is limited.
Moreover, if a user has 100 QQ friends, he may not be willing to use his mobile phone to receive offline messages from these 100 people at all times, in that case, I am afraid that the text message will annoy him to death.
The people who will choose this business must have a small number of QQ friends who are very close, such as their relatives and friends, and online dating partners......
Users don't want to miss out on these few friends' offline messages, so they're willing to spend money to forward their offline messages to their phones.
When the time comes, let Mr. Ma develop a function that allows users to customize and choose which users' offline messages to receive.
Just like stealth is visible to them, you have to let the user set it up for the important people themselves.
Set up a friend to receive offline messages on the mobile phone, and the offline messages sent by the other party will be forwarded by the telecom company, and the rest will be left until the next time the user logs in through QQ.
In this way, users do not have to deal with a large number of SMS forwarded by QQ every day, as long as they focus on receiving some important people.
Thinking of this, Xu Yiyang breathed a sigh of relief, and asked again: "Uncle, if we send more than five million or even ten million text messages every month, can the price be more discounted?"
Tong Fangquan was stunned and said, "This ...... We have not yet encountered such a powerful partner, and in the current situation of China Shipping Telecom, the service provider with the most downlink SMS per month is only more than 2 million a month. ”
Saying that, Tong Fangquan said again: "If you can really exceed five million, or even ten million per month, I can apply to the company again for the price, and special things will be treated specially." ”
When he said this, Tong Fangquan said again: "I can give you the price of one million first, that is, the lowest price of three cents a piece, but you have to measure how to quantify the user, set too much, and in the end, you may not make any money, and even lose money." ”
"Good. Xu Yiyang nodded, and asked again: "According to what you said, if a downlink SMS costs three cents, if I give users 100 pieces a month, and the monthly fee is 10 yuan, then the channel fee paid to you is 3 yuan, and how can we divide the account between the remaining 7 yuan?"
Tong Fangquan said: "After deducting the channel fee, we only take 15% of the rest, and 85% will be given to the service provider. ”
Xu Yiyang calculated it and said, "The supplier got 5.95 yuan." ”
"Yes. Tong Fangquan said: "However, we still need to consider some bad debts, and the actual amount should be about 5.7 yuan." ”
Xu Yiyang nodded and said: "This income is okay, I can tell my friend to make a little adjustment in the product architecture, and give users a limit of 100 per month, and the excess will also be charged according to one dime." ”
Saying that, Xu Yiyang asked again: "If users charge additional text messages, or reply to text messages, is the channel fee the same on our side?"
"Same. Tong Fangquan said: "We can set the user's excess of the letter to receive and reply to a dime, each text message we first take three cents of the channel fee, the remaining seven cents, we take 15%, the rest to you, that is, every time the user replies, you can earn five cents and seven cents." ”
Xu Yiyang calculated an account.
If the user chooses 100 monthly subscription services, receives exactly 100 messages per month, and replies are also 100 messages, Tengxun can get about 11.4 yuan.
Now it is 6 million users, and if 600,000 people can open this service, the monthly revenue will be 6.84 million;
After deducting server costs, team costs, and maintenance costs, you can have at least four or five million net profits, right?
If it is opened by one million users, it will be 11.4 million revenue per month;
The company is constantly developing and its users are growing rapidly, and it is likely that by the end of 2000, the number of people who have subscribed to this service will exceed 5 million.
By that time, it may be more than 57 million in revenue a month!
In this way, the revenue problem of Tengxun can be easily solved and develop rapidly!
And I helped Tengxun solve such a large income channel, does the Tengxun team mean it? It is very reasonable to give a few points of shares to myself, right? I can't work in vain.
In his previous life, Boss Ma didn't seem to have opened a QQ and SMS exchange business, and Tengxun was poor until 2001, when he cooperated with China Mobile QQ to ease up and began to make a lot of money.
However, at that time, mobile QQ did not use SMS, but directly used the mobile phone Wap version and Java version of QQ, using the expensive GPRS traffic at that time, directly allowing mobile phone users to log in to QQ on their mobile phones, send and receive messages, and then share the traffic fee between Fuji Xun and Mobile.
Now there are almost no mobile phones on the market that can access the Internet, although the first mobile phone that supports WAP has been released in the second half of the year, but there is basically no user group, so it is impossible to do mobile phone QQ now.
That is to say, through Tong Fangquan, he found a transitional product form and cooperation model for Tengxun from now to the middle of mobile QQ.
It is also reasonable to ask Tengxun to give some of the shares to himself.
Thinking of this, Xu Yiyang said to Tong Fangquan: "Uncle Tong, do you think we can achieve such a cooperation?"
Tong Fangquan said: "There is no problem on my side, but I need your friend's technical team to connect with our technical team and build an interface for information interaction." ”
"Okay!" Xu Yiyang nodded and said, "Then I'll communicate with my friend." ”
"Good. Tong Fangquan smiled slightly and asked him, "Do you want to eat together in our canteen at noon?" The food in our internal canteen is still very good. ”
Xu Yiyang smiled: "I won't trouble you, hurry up and contact my friend." ”
"Hmm. Tong Fangquan nodded and said: "If this cooperation, three months after it was launched, the monthly information fee will not reach 100,000, then the channel fee may have to be raised to five cents a piece." ”
Xu Yiyang nodded and smiled: "Uncle Tong, don't worry, this cooperation will definitely break the highest record of your China Shipping Telecom's value-added business!"
Tong Fangquan laughed and said, "Okay, as long as the monthly information fee can exceed 200,000, my uncle will definitely invite you to a big meal!"
Xu Yiyang was stupid, 200,000 yuan? Are you so unoptimistic about the mobile QQ business?
In fact, it's not that Tong Fangquan is not optimistic about this business, but that there is really no big breakthrough in the current value-added business.
At present, the best-selling business of China Shipping Branch is weather forecasting, with a total of nearly 100,000 subscribers and a monthly information fee of nearly 300,000 yuan, which is already the top of the top.
The second place immediately fell to 70,000 or 80,000 per month, so he didn't dare to expect how big this mobile QQ business could be.
Xu Yiyang asked with a smile: "Uncle Tong, 200,000 a month is too little, what if it breaks through 2 million?"
"Two million ......" Tong Fangquan almost choked on a sip of tea, and blurted out: "If this business can be achieved to two million, I will definitely apply for you, reduce the channel fee to less than two cents, and at the same time, all my bonuses will be given to you! And I will also invite you to eat every day! Eat for a year!"
Xu Yiyang knew that Tong Fangquan didn't believe that this business could achieve two million information fees per month, so he smiled and said, "Okay, Uncle Tong, it's a word." ”