Chapter 659 - Initiative

Jingdong Multimedia is now owned by Liu Qiangdong alone, he almost has 100 voting rights, and it is not too much to wake up to 40 voting rights, and the voting rights of the big head are still in Liu Qiangdong.

"The voting power on the 4th floor, that's a bit high. Liu Qiangdong took a sip of tea, a little embarrassed.

The 100 million funds exceeded his expectations, but the conditions for Su Xing were not simple, and he hesitated to weigh them.

"I started from scratch, JD Multimedia started from scratch, and now has more than a dozen branches, with annual sales of more than 100 million, these are real achievements. Liu Qiangdong said.

Wake nodded to indicate that he was listening.

Negotiation is you come and go, Jingdong Multimedia has some things to do, but this does not prevent him from listening to Liu Qiangdong's words, which is an attitude and the least respect for the other party.

Su Xing knows the situation of Jingdong Multimedia, but Liu Qiangdong doesn't know that he knows, and he strongly expresses his conditions, ignoring the needs of the other party, and is not even willing to listen, which will only give the other party an arrogant impression, which is not a good way to negotiate.

"Jingdong multimedia did not spend a penny of advertising, but the sales growth rate of each month, reached about 8, and more than 30 users within half a year have repeated shopping behavior, indicating that the customer experience is good, our staff is about 30 people, although the internal management is not standardized, but everyone is very desperate, for a common dream to struggle, finance is even managed by technical personnel, we are a vigorous company. Liu Qiangdong said.

"Didn't you say it just now, you are very optimistic about e-commerce, optimistic about online sales, we both judge the same, I have done a good job, you invest 100 million funds, I can give you one percentage point, or two percentage points of shares, but you want too much voting rights. ”

Speaking of which, Liu Qiangdong is actually reluctant to give 4% of the voting rights to the awakening, he wants to completely control any decision of the company.

"The voting power on the 4th floor is actually not much, and more than half of it is in your hands, and the company's affairs are actually still up to you, all I want is to be able to speak on the company's major directional issues. Su Xing's tone was slow, but he said very firmly, "What you want is actually a peace of mind, and countless things in history have proved that if you listen to it, you will be clear, and if you listen to it, it will be dark, and it is too dangerous and risky for one person to control the fate of the company, and it is better to have a few people involved, three stinkers, and one Zhuge Liang." ”

Judging from more than ten or twenty years later, Jingdong has indeed succeeded, Taobao Tmall is the first e-commerce, Jingdong ranks second, even if Pinduoduo is up, but in terms of word-of-mouth, Pinduoduo is not as good as Jingdong.

But Jingdong has faced the threat of bankruptcy many times, if there was no capital injection, Jingdong would have been finished, and capital has been transfusing him to maintain his life.

In the future, JD is successful, but in fact, JD is not necessarily successful, and some decisions are actually wrong.

JD's initial payment method is not its own payment method,It is a joint payment of multiple payments,Alipay is also an option for JD Pay,But with the development,And for some reasons,JD doesn't use Alipay anymore。

This is also normal, the two form a competition, whether it is JD.com or Alipay, they don't want to continue to cooperate.

But the termination of cooperation is not very good for JD.com,Alipay has long been laid out,Leaving JD.com has little impact on Alipay,On the contrary,It's a heavy blow to JD.com,Many users are used to using Alipay,Wait until the two parties don't cooperate,JD Finance,JD Pay appeared,Customers are not used to it。

Customers are used to Alipay, JD does not support Alipay, and it will inevitably lose some customers, in this regard, JD's layout in payment is a bit late.

JD.com's model development is similar to the commodity model, purchasing goods, inventory goods, sales orders, order delivery, logistics pick-up, and logistics door-to-door delivery.

Jingdong has its own logistics platform,Fast delivery,Goods in the same city can arrive on the same day or the next day,Have a good logistics experience,This is a major feature of Jingdong,The purchased items are also purchased directly through the manufacturer,The authenticity rate can be guaranteed to the maximum,These two are the reasons why Jingdong survived。

Of course, now Jingdong Logistics has not yet been established, and the categories on Dongdong Multimedia have not yet developed into a full category, with only more than 100 single products, Liu Qiangdong should have a plan in his heart, otherwise he would not be so anxious to pull investment.

With the current strength of Jingdong Multimedia, if you don't expand, you don't need financing at all, you can slowly develop into an entity, and the physical business will be impacted by e-commerce, which is the law of social development, but it will definitely not be completely replaced by e-commerce.

In terms of payment, JD's layout is a bit late, and the response is a little sluggish, and another is that JD is too sticking to its own logistics, and the supply method of goods is too rigid.

China is still in the development stage, it is a developing country, and although there are legal provisions on many things, it is another thing to operate in practice, and the simple example is piracy.

Does the state fight piracy?

Hit!

But grasp the big and let go of the small, big, bad influence of piracy countries resolutely crack down, these piracy will have a bad impact on the society, but also affect the reputation of the country, but the small aspects of the country are all released, because many manufacturers rely on these piracy to make money, ordinary people are not rich at home, the available funds are limited, compared with the genuine, more favored piracy.

There is also piracy on the 69 station at this time, no one cares about the website after the legal department reports it, the website is maintained, the author who signed the contract is paid, and the publicity and promotion have to be done, all of which require funds, which is the investment of the genuine website, but the pirated website does not have these inputs, only one or two people are needed to develop a piece of code, and the scrape on the genuine website can be scraped in the past, all for free.

Then use the traffic brought by free advertising to earn advertising fees, when the traffic reaches a certain level, the pirated website has abundant funds, and even gets the favor of capital, and it is transformed, and the pirated website is successfully laundered and becomes a genuine website.

It's ridiculous, but it's happening.

In such an environment, genuine websites can survive, thanks to the fact that the experience of genuine websites is stronger than that of pirated websites, and the other is that some readers have a sense of authenticity and respect for intellectual property rights.

The latter point is the main reason, without this, the whole industry would definitely be finished.

"You want 4 layers of voting rights,I have 6% of the voting rights in my hands,On the surface, I do still have the initiative,But in the future, Jingdong Multimedia will go through the 2nd round of financing,3rd round of financing,Or even more financing,The shares in your hands and I will be diluted,The voting rights in my hands will be less,When that time comes, the company will not necessarily be me alone。 Liu Qiangdong thinks about this.

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