Most people still want to go public when they start a company, and they pursue this goal all their lives.

When the company goes public, the stock price rises, even if it only holds 10% or even less shares, but it is also higher than the value when it was not listed.

It's not easy to make money.

In the eyes of the big guys, making 100 million is just a small problem.

There are many conditions and requirements for an initial public offering and listing in Modu.

The issuer must be a joint stock limited company established and legally existing in accordance with the law, and with the approval of the State Council, a limited liability company may issue shares to the public when it is changed to a company limited by shares in accordance with the law.

This is one point, and then there are a few points, in terms of corporate governance, independence, peer competition, related party transactions, financial requirements, etc., there are more than a dozen total conditions, which can be said to be quite harsh.

Ordinary people may not know much about other aspects, but in terms of financial aspects, it can give ordinary people a specific understanding.

The company's cumulative net profit in the first three years should exceed 30 million, the cumulative net operating cash flow in the first three years of issuance should exceed 50 million or the cumulative operating income should exceed 300 million, the proportion of intangible assets and net assets should not exceed 20%, and there was no false record in the financial report in the past three years.

Financial conditions can keep many companies that want to go public out.

But this thing is like a woman, the more ordinary the woman, the less pleasure there is to conquer, on the contrary, a woman who is high, even if she looks a little worse, can have status, even if she is an old woman of seventy or eighty years old, if she is a queen, conquering her can also make people's hearts full of achievements.

Countless companies are following one after another, striving towards the ultimate goal of going public.

The same is true for JD.com, which went public after several rounds of financing.

Liu Qiangdong now has this ambition, he wants financing, and he also wants to control the company's right to speak.

"You're right, when you refinance later, your shares will be diluted, not only you, including my shares will also be diluted, and the voting rights will definitely be divided out, but what does it matter? "This will prevent the company from going astray and make more reasonable use of funds." ”

JD.com has been losing money for more than 8 years, and all the funds invested in it have been used to establish its own logistics system.

The purchase of land use rights, the construction of warehouses, the purchase of storage equipment and other infrastructure, all of which cost money, as well as labor costs, are also a large investment.

Su Xing wants the right to vote, that is, he wants to have a good talk with Liu Qiangdong in logistics and other aspects, of course, the aspects of talking are definitely not limited to logistics, including the operation mode of Jingdong website.

"Actually, I've looked for other investment institutions or individuals before. Liu Qiangdong was silent for a while, and said to Su Xing, "Some of them want to hold the shares at a very low price, but I didn't agree." ”

"I don't ask for a controlling stake. Su Xing said.

Liu Qiangdong was silent again, and when he woke up, he didn't feel very easy to pick up, and drank several glasses in a row.

He's thinking about the trade-offs.

"Can you take the liberty of asking, why don't you believe me, just want voting rights, even if I just made it clear that I would rather give up more shares, you don't agree?" Liu Qiangdong asked Su Xing.

"We're not outsiders, we're friends, so I'll just say it, I do have different opinions on some of your ideas. "Awakening really has something to say," there are some problems with the operation mode of Jingdong multimedia website, the categories on the website are too single, and there are too many genuine versions. ”

"I also know that the category is too single,So far, there are only 100 categories,But when I get the funds, I will start to deal with this matter immediately,It will definitely develop to the whole category,Not only these 100 categories,The entire electrical products and some other goods will be sold on the Jingdong multimedia website。 Liu Qiangdong frowned, "But I don't know what you mean by saying too many genuine copies, do you still want to sell pirated copies on the website?"

"I didn't say that you should sell pirated copies and goods on the website, of course, as much as possible to ensure that they are genuine, but China is so big and has so many factories, it is certainly impossible to guarantee that all products are genuine, there will always be some copycat products, these products actually have room to survive, and there are customers who need these products. "There is not much guarantee for the quality of copycat products, but the price is cheap, China is still a developing country, and many people have lower incomes, so they will prefer these products." ”

Good quality and low price have always been one of the criteria for customers to choose items, and even occupy a very heavy proportion.

Shop around, genuine products cost 200 yuan a piece, copycat products cost 60 or 70 yuan a piece, it is likely to buy copycat products.

Wake up to buy things, that's what it looks like, unless it's particularly important, it must be guaranteed to be genuine, such as electrical appliances and other bulk products, involving safety issues, must ensure quality, but shoes and clothes, wear appropriately, don't break it, no matter if he is genuine or a copycat, the price is within the range of their own acceptance to buy.

"Jingdong multimedia can develop to such a scale as now,Have a good reputation,Rely on genuine awareness,According to your approach,If you relax this piece,Let copycat products flow in,The image that Jingdong multimedia has always maintained is gone。 Liu Qiangdong is reluctant to give up the brand awareness he has established, "It's a bit more than worth the loss." ”

"Not necessarily. "I'll make a bold guess based on some of the things you're doing right now. After the investment, do you want to establish your own logistics center, build a logistics base, set up your own logistics brand, contact the manufacturer directly, take the goods from the manufacturer, put them in the logistics base, customers place orders online, and JD Multimedia's own logistics will send the goods to customers from their own warehouses?

Liu Qiangdong spilled some tea and looked at the awakening in surprise.

He was shocked, these are all trade secrets, only he and a few henchmen know, and they are discussing it below, and Jingdong Multimedia will go through this mode in the future, how can you know it clearly when you wake up?

Liu Qiangdong is proud of this model, other e-commerce companies did not expect this, he thought that his own logistics can ensure the authenticity rate to the greatest extent, and can also form a dragon.

In addition to production, the rest is stored, sold, and transported to form a ring.

But Su Xing broke his plan lightly, and Dongzi felt that he was stripped naked and presented naked in front of Su Xing.