Chapter 159: The Opponent's Trick
"In the past 30 years of reform and opening up, our country has undergone earth-shaking changes, looking back on history, we have indeed caught up with a good era, I hope we will work together to create a more brilliant tomorrow for Jumei Technology!"
With Xu Jing's words, Ding Le took the opportunity to serve everyone a bowl of thick chicken soup, never forgetting his identity as a life coach.
At the end of last year, with the support of Xu Jing, Jumei Technology's first option incentive policy was cashed, and Sun Yutong, Luffy and other executives got the original shares of Jumei Technology as they wished and became minority shareholders.
After the management equity incentive, Ding Le plans to implement an employee stock ownership plan before Jumei Technology goes public, as he said to Yu Jiankang, making the cake bigger is the best way to divide the cake.
In the next few years, the market will mature at a faster pace, and the company will also achieve leapfrog development, Ding Le hopes that Jumei Technology will grow into an enterprise with a sense of social responsibility and mission, and hopes that the personal development of employees and the growth of Jumei Technology can form a fit, just like the book says - the enterprise and employees share the same fate, and the employees and the enterprise grow together.
After experiencing the test of the "Double 11" promotion, the current Jumei Technology is like a wind-up train, and the cooperation between various departments is also tight.
Ding Le believes that as long as the company's strategy does not overturn, after several years of accumulation, it will most likely grow into an industry unicorn in the future.
After the executive meeting, Ding Le followed Xu Jing to her office.
When Jumei Technology was established, Xu Jing insisted on leaving an office for Ding Le in the company, but was politely rejected by Ding Le.
Now, every time Ding Le comes to the company, he forcibly occupies Xu Jing's office, which makes Xu Jing angry every time, and there is nothing he can do about him.
In early spring in March, people working outdoors are still dressed very thickly, but white-collar workers working in office buildings have long been dressed up in fancy clothes.
Xu Jing wore a black hip-wrapping skirt with a double-row fake button-down white shirt, revealing her perfect curves, exuding a charming temperament between steps.
"Lemad.com recently launched essential oil products, sales are very hot, the sales of the same kind of products have declined very much, I want to do another price reduction promotion!"
In the office, Xu Jing told Ding Le about the new trends of the old rival Le Crazy Network.
Shopping malls are like battlefields, when Lemad.com was first established last year, Jumei used price reduction and promotion methods, and the Lemad.com was once powerless. After suffering Jumei's big move, Li Jing took Le Crazy Network to fight back.
Different from Jumei's route of acting as a brand, Lemad.com has established its own brand Jpius, focusing on essential oil products, and Li Jing also gives full play to its multi-platform media advantages, through the integration of company resources, using variety shows such as "Very Close Distance" and "Beautiful Pretty Woman" to constantly call for Lemad.com.
"The sales of our essential oil products are not good, and the price is not the most important factor, but the loss is due to Li Jing's influence in the entertainment industry!"
After listening to Xu Jing's introduction, Ding Le relied on the memory in his mind to express his opinion.
As the founder of Lemad.com, Li Jing is a living business card, her celebrity effect is irreproducible, if there is no appeal and connections in the entertainment industry, just mobilizing so many celebrities to respond is a lot of investment.
After listening to Ding Le's analysis, Xu Jing frowned, and couldn't help but say: "Our fairy media has just registered, and it is not competitive for the time being, and the price war cannot be used, so you can only stare dryly?"
"The same category of products can implement a price follow-up strategy, the most important thing for us at present is to improve the quality of service, create a good reputation, and win the trust of more consumers!"
Ding Le sat on the sofa sideways, looking at Xu Jing's enchanting curves, and couldn't help but feel a little uneasy in his heart.
The essence of the price war is actually that after the market has developed to a certain extent, sellers of the same quality and price do not hesitate to occupy the market by reducing profits in order to get more market share and "non-expandable" resources.
The price war is often very tragic in the end, and there is such a sentence that is particularly true, no matter how awesome the operation is, it is not as good as the price of 20 yuan.
"To paraphrase your consulting report, in the next few years, e-commerce will develop explosively, and the makeup shopping market is no exception.
Xu Jing saw Ding Le's hot eyes, her face turned red, and she had an expression that I knew you were driving.
Seeing the domineering female president's rare shy expression, a vague ambiguity began to spread in the air.
Just as Ding Le was about to make an inch, there was a gentle knock at the door of the office, and a young girl with a green face walked in with a folder.
"This is my new secretary, Zhang Xiaowen, and she is also a new management trainee recruited by our company this year!"
Taking advantage of the secretary walking in, Xu Jing took the initiative to introduce it in order to get rid of the awkward atmosphere between the two just now.
The opportunity to get in the car was fleeting, and Ding Le was a little annoyed in his heart, but after all, this was in the company's office, and he knew in his heart that he couldn't be too presumptuous, so he had to say hello, and then casually found an excuse to leave Xu Jing's office.
Looking at the back of Ding Le leaving, Xu Jing couldn't help but upturn the corners of her mouth, revealing a smug smile, she took the document handed over by the secretary, and said while signing: "Xiaowen, next time Mr. Ding comes, remember to make him coffee, he likes to drink latte the most!"
When Ding Le came out of Jumei Technology and was thinking about whether to go home to visit his parents, or go to Qiandai.com to see Fei Yang and Chang Dong, he received a call from his uncle Ding Jianye.
"Ah Le, are you back in Haizhou, where are you, I have something to discuss with you!"
On the phone, Ding Jianye's voice was a little hurried, looking 100,000 anxious.
It was rare to see Uncle like this, Ding Le knew that he must have encountered some trouble again, so he made an appointment to meet at Starbucks on Wenqing Road in the New District.
"Then let's meet and talk ......"
Before Ding Le finished speaking, Ding Jianye hung up the phone in a hurry and couldn't wait to rush to the meeting place.
Last year, in order to stabilize economic development, the country opened the floodgates again and released water, and the central mother also cut interest rates one after another, and the real estate industry ushered in a turnaround.
The prescient Ding Jianye, in order to seize this favorable policy window, under his continuous pressure, C&D worked hard up and down, and the project site did not stop work even during the Chinese New Year.
Before the Spring Festival, the real estate sales price in Haizhou has begun to grow slowly like a small flame.
After the New Year, a small fire turned into a big fire, and the property market in Haizhou suddenly entered the hot summer from the cold winter, and the market transaction volume began to climb steadily.
Now that the "Lou Wang" project is about to open, Ding Jianye is full of ambition and is ready to make a hit, but he did not expect to be conspired by his peers.
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