232, routine (5)
Speaking of this, Huang Quyang was very excited, as if he was about to make a big order and reach the peak of his life.
Xiao Ran and Li Fangfang glanced at each other, silently recorded Huang Quyang's "Ninety-Seven Code", and planned to provide it to their counterparts in the film and television city after they went back, maybe they would gain something.
Unconsciously wrote a piece of paper again, turned to a blank page, turned the pen in his hand, and continued to record: How to launch film and television projects naturally?
"As I said earlier, we have to intersperse a lot of details in Liang Jing's life in the process of chatting, such as going out to walk the dog at night, participating in a caring organization to go to a nursing home on the weekend, and going back to my hometown, watching concerts, traveling, etc.
So after the relationship gradually deepens in the early stage, we can explain here ,—— one night, we chat with customers, and don't die at a certain time every day.
'Liang Jing' has her own life, sometimes busy, sometimes idle, so when 'Liang Jing' is busy, we can not reply to the customer for the time being, and come back after a while, explaining that we are just in a meeting or something, and give the customer a sense of reality. ”
Huang Quyang held the pen on the table: "Then one night, when chatting with customers, you can say, 'I'll talk about it later, I have to deal with something'."
Because we have already laid the groundwork in the early stage, 'Liang Jing', as a stylish Bai Fumei, enjoys life very much, and never brings things to her free time at work.
At this time, we have to make the customer wonder, what is the important thing that makes 'Liang Jing' break her own routine? Then we can say to the customer, 'Uncle sent a few scripts that have been investigated for a long time, and it may be ready for filming after a while, let me take a look'.
As soon as we say this, do we leave an initial impression in the customer's mind: Oh, Liang Jing's uncle has a movie to start shooting, and Liang Jing may invest. ”
"After we preliminarily pointed out that we may invest in film and television dramas in the near future, we will next package "Ninety-Seven Code". ”
Huang Quyang said this and paused: "Of course, it is a little late to repackage at this point, and I have been packaging it before I point out the project."
Because our "Ninety-Seven Code" is a suspense-themed drama, when we talk to customers about topics such as 'are there any good-looking TV series recently' in the early stage, we can preliminarily explain to customers the market of suspense dramas and the way to make money.
At this time, you can recommend to customers a few dramas you like, such as "Chasing the Murderer", "Water God", and the earlier "Coming, Close Your Eyes", after the recommendation, we can inadvertently mention a few words about the benefits of these dramas.
For example, "Chasing the Murderer", at this time, we can talk about its cost, how much is the income, and how the income is composed: more than 5 billion clicks, how much is a click, and the advertising fee for insertion.
At the mention of this, you sigh with regret: Originally, my uncle recommended this drama to me, but I didn't participate in the investment, and now those investors have made a lot of money, and so on. ”
"In this way, it invisibly reflects the vision and relationship of 'Liang Jing''s uncle, and it can also show that the projects made by 'Liang Jing' are all profitable, right, it can also leave an impression on customers: suspense films are now very marketable. ”
Huang Quyang's mouth was dried up, and he hurriedly drank a few sips of water, "The customer had these impressions in the early stage, and as soon as our "Ninety-Seven Code" came out, the customer had at least two intuitions: first, this is a suspense drama, which has been very marketable in the past two years;
Oh, and I would like to add that when we got to this point in the project, we had to talk to the client at least three times, and then ask Liang Jing to open a video with the client twice, and the video was to tell the client that I was indeed an actor who had acted in a TV series.
Actors who have appeared in well-known TV series can't be liars, they can all be found with names and surnames, are customers more at ease?
As for when to exchange mobile phone numbers and open videos, the former I usually use when I am 'heart-to-heart', or when I give small gifts to each other, it takes a specific time to open a video.
For example, now Liang Jing is in the film and television city, when you chat, we will communicate with Liang Jing in advance to see what she is doing, and then you tell the customer what Liang Jing is doing, and then find the technical department. Let Liang Jing simply meet with the customer in the video and talk about the topic you just talked about, isn't this it?"
The pen in Xiao Ran's hand turned quickly, and I have to say that 'Jian Min Company' asked actors to be image people, which is indeed a wonderful trick.
Although Liang Jing is an eighteenth-tier actor, in the hearts of ordinary people, she is a public figure, how can a public figure be a liar? This is the same as some fake and shoddy products like to find celebrity endorsements.
And even if she is a liar, from the customer's point of view, there is some fear: I know her information thoroughly, where can she run if she deceives people?
All in all, through the disguise of the identity of the actor of 'Liang Jing', and the careful laying of the salesmen of 'Jianmin Company' step by step, those so-called 'customers' finally believed in Liang Jing and the projection project.
At this point, the following operations of the salesmen will involve real money.
"What I'm going to talk about next is the last big step in our chat phase: going to Studios.
However, before going to the studio, we can test the customer to see if there is you in their hearts. For example, we say to a client, 'I'm sick and in the hospital,' or 'I'm rear-ended, in the hospital.'
If you really care about your customer, he will really be anxious to hear the news.
Just like the customer before the director of the third department, he told the customer that he had a fever, and then the customer called three times in a row, and also found a home remedy for 'Liang Jing', and taught 'Liang Jing' how to do it step by step, the feelings were deep enough, right? ”
Huang Quyang finally said: "Okay, the relationship is really no problem, then we have to pick a day to go to the film and television city for the first time with our girlfriends." Here you may ask, why do we bring our girlfriends with us, and why do we go there for the first time?
The first time I went, I mentioned before that it was a reason for my uncle to send the script, that is, to let the customer know that this drama is definitely going to be filmed, we are doing the final investigation, and the next time we go, we will participate in the investment.
As for bringing my girlfriends, naturally my girlfriends heard that this line of business is very profitable, and they also want to make some money with the investment. Think about it, when we had a heart-to-heart relationship before, we said to the customer: I, 'Liang Jing', have two confidants, one is my best friend, and the other is you. ”
"We took our girlfriends to make money, did we give customers an illusion: I am at the same level as her girlfriends, Liang Jing can take my girlfriends to make money, and naturally she can also take me!"
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