231, routine (4)

"Speaking of which, you will ask, we are obviously doing formal film and television investment, why do we still carry out the operation of 'packaging', it feels a bit deceptive, right?"

Looking at the puzzled eyes of several newcomers, Huang Quyang explained: "First of all, we met our customers on the Internet, and the process of acquaintance is still so ingenious, so clever that people can't believe it.

Therefore, if we didn't mention film and television at all in the early stage, we boldly mentioned that we had invested in film and television later, or expressed that we would make money by investing with customers.

In this case, only if he is not a fool, he can think about the cause and effect of this and then conclude that we are liars: Oh, after talking to me for so long, the fox's tail is finally revealed, right?"

"Therefore, in the packaging project, we mainly divide into two steps, first, in the early stage of becoming friends and confidants, and second, in the later stage, let the customer understand what you do. ”

Huang Quyang looked down at his notebook, raised his head and said: "Here I want to remind you that our entire investment process, always, remember, never let customers say 'I am very good in this project, or I will give you some share', never say it."

We have to get the client to be interested in our project, so that we can take him in and ask us to participate in it, and we have to be a little more reserved, we can't say that we will say yes as soon as he says it, and we will do it as if we are waiting for him here.

After all, the film and television company is not 'Liang Jing's, so I can't say so surely. Only in this way let the customer take the initiative, it is none of our business if he earns or loses, otherwise if he loses money in the future, the responsibility will be on our head, and there will be customer complaints, which is difficult for our company to do. ”

Hearing this, Xiao Ran roughly figured out how to deal with 'Jian Min Film and Television' after the customer lost money: first, it was to use the identity of 'Liang Jing' to tell the customer that you were the one who pulled me to take you to invest at the beginning, but now not only you have lost, but I have also lost, I told you that investment is risky, who do you blame if you don't listen?

Of course, the first situation may deal with the kind of customers who are easier to do, so they have nothing to say, maybe some 'empathetic' customers, and finally find that they may not mention the loss, after all, investment, there are profits and losses, and the loss can only be their own bad luck.

The second is the kind of customer who is more difficult to deal with, as soon as he sees that he has lost money, he will turn his face and deduct the responsibility to 'Liang Jing', threatening to 'lose money' or 'sue you', at this time, the film and television company may negotiate with the customer, and finally get a solution that loses a little money.

In short, it is impossible for customers to get back the money they invested, and it is a little bit to get back a little capital.

No matter how bad it is, the film and television company will take out the signed contract, and you will sue if you say ruthlessly, anyway, the contract is clearly written, you can still get some compensation if you don't sue, and you won't get a penny if you sue you.

This may be why 'Jian Min Film and Television' has been doing it for so long, and only one Tang Ming has come forward to report the case.

However, how those customers who have suffered losses will be dealt with afterwards, whether they swallow their anger or accept compensation, which needs to be found one by one to understand in detail.

"So, in the early stage, how should we do the foreshadowing of film and television? In fact, there is nothing profound, it is very simple. ”

Huang Quyang continued: "During this long transition period when we have become friends and confidants with our customers, we can't always talk to customers about our ideals.

What does Liang Jing do in our character positioning, and I made a small advertising media company with my friends, right, how did this company come about, it was because my girlfriend didn't have enough money when she wanted to do it, hey, Liang Jing gave half of the money and helped her girlfriend start this media company.

When the time comes, we can just point to it, such as saying 'Although I am also one of the bosses of this company, but it has not been long since I really came to this company', which is what it means, of course, such a sentence is too abrupt to say, and the specific application can be slowly revealed.

At this point, the customer must have doubts in his heart, how can you be a little girl, how can you have so much money to take out to make a company with your girlfriends? The company has been open for more than two years before you come back, so where did you work before?

At this time, we can point it out, because Liang Jing has shown her face in several well-known film and television dramas before, and then you can pretend to mysteriously let the customer watch an episode of "Apartment" and "803", and let him take a closer look at what he finds.

Then the customer took a look, hey, the person in this TV series is exactly the same as Liang Jing, is the identity of Liang Jing's actor coming out at this time?

Then in the subsequent chat, you revealed that I used to work in my uncle's film and television company, and occasionally participated in the filming of some TV series and movies. gradually revealed that 'Liang Jing' has filmed film and television dramas.

Then through the topic of doing business in the bank, or wanting to change cars, let the customer help you refer to what car is good, through the car you drove before, and the car you want to change, click on your first car, which was bought after making a profit when you participated in the movie for the first time.

I want to change the car this time, also because a new remuneration has arrived, ask the customer if they have heard of a movie that has been very popular recently, such as "Wandering with the Earth" and the like, the cost of hundreds of millions, the box office of billions, how much you invested at that time, and now the income has increased by four or five times, five or six times.

In this way, the information we have participated in film and television dramas will gradually be leaked to customers? Of course, what I am talking about is only an outline, and the follow-up training will be more detailed section by section. ”

"But I also want to make one point here, that is, when chatting with customers, we don't keep talking about one topic, for example, when you are a media company, you are doing well in the film and television city, why do you want to go back to work at home?"

Huang Quyang added: "At this time, we can say that the mother is not in good health, and there is an only daughter at home. ”

"When we lay everything in order, the customer also knows that 'Liang Jing' is an actor, and he has made money by participating in film and television dramas, and his uncle has taken root in the film and television city for decades, and he has a good way. Wait a minute. ”

"Okay, the feelings and pre-paving are all in place, then our project, the "Ninety-Seven Code" that the company is now preparing to film, can be gradually launched. ”