Chapter 62: Take the initiative

Entering the second half of January, for the account managers of the marketing department of the new district company, the daily work is like this.

At eight o'clock in the morning, the morning meeting will be held, each partner will report the previous day's work, Ding Le will give you a review and summary, and finally the day's work arrangement, the whole morning meeting is concise and efficient, and it will be completed within fifteen minutes.

After the meeting, there are generally two arrangements, one is that the customer does not make an appointment, and the account manager goes straight to the pre-allocated area to "sweep the street", and goes door-to-door to publicize the discount of the marketing department and other credit business. One is that the customer has an appointment and stays in the bank to wait for the customer to come to handle the bank ticket discount.

After this wave of busyness in the morning, the account manager who went out to "sweep the street" will go back to the bank to handle the discount if he has a customer, and if not, he will continue to visit key customers, which does not expect to have business to do, just to maintain these relationships. The account manager who stays in the bank needs to make a marketing call to the company's financial staff after completing the discount business.

The reason why Ding Le arranged this way is not only to avoid everyone from reducing their enthusiasm due to monotony of work, but also to exercise the marketing ability of everyone in different environments.

Some people pick up the phone and talk like a river, but they stutter as soon as they communicate with people in person, while others prefer face-to-face communication, but they can't accept the phone call and be rejected or scolded.

After the significant increase in the discount business volume of the marketing department of the high-tech zone, the employees of the credit management department of the head office began to sit still. According to the regulations of the head office, discounting is a low-risk business, and the approval of the head office will be through the green channel, and the independent approver of the credit management department must complete the approval online within one hour.

Since the start of the competition, the business volume of each branch is growing, the credit management department is just a few people, they have a lot of pressure to review and approve, and now the marketing department of the new district company has increased significantly in the green channel every day, in order to timely approve, they have to work overtime.

When he heard the employees' unintentional complaints, Ma Junhai was heartfelt, he transferred the latest stage of the approval ledger through the system, and found that the marketing department of the new district submitted nearly 100 million yuan of acceptance bill discounting business through screening. Their discount business volume this month has exceeded that of several other marketing departments combined.

Ma Haijun immediately reported the matter to Yang Zongpei, and he reported to Yang Zongpei in detail about the recent stage of the marketing department of the new district submitting a large number of silver ticket discounts: "President Yang, I think the marketing department of the new district is exploiting the loopholes in the assessment of the opening competition, and the new loan of 100 million yuan issued to them by the head office has been realized through the discounting of silver tickets!"

"What is the specific situation, don't be in a hurry to draw conclusions, the assessment is the responsibility of the Ministry of Finance and Planning, you first understand why they have so much discounts!" Yang Zongpei was also surprised after listening to it, Ding Le released the satellite after last year's good start, and this year's good start competition is this another moth?

After Ma Junhai reported to President Yang, he immediately called Ding Le's office: "Mr. Ding, please come to the head office immediately, your discount business has increased abnormally recently, I have already reported to President Yang At this time, you have to come over and explain the reason!"

Ma Junhai's attitude on the phone was very tough, but Ding Le didn't answer: "Mr. Ma, it is now at the critical stage of the opening competition, and the New Year will be in a few days, we have a lot of business every day now, I really can't get out of it, just ask on the phone if you have anything!"

Ding Le proposed to solve the problem on the phone, but Ma Junhai disagreed, and insisted that he go to the head office to explain it in person: "This is the care of President Yang, not that I asked you to come to the head office, whether you come or not, you can do it yourself!"

"Since it was said by President Yang, it would be easier to do, I will call him directly, now that the business department is so busy, I think he will understand me!" Ding Le hung up the phone directly after speaking.

After ending the call, Ding Le did not call Yang Zongpei in time, he guessed that Ma Junhai was probably using chicken feathers as an arrow, and he was waiting for the next call to come in.

Two minutes later, Ma Junhai really called again, and said in a questioning tone: "Mr. Ding, what kind of attitude do you have, hang up the phone before you finish speaking, since you want to communicate on the phone, then let's talk on the phone, President Yang is still waiting for my investigation report!"

"The situation is very simple, after the start of the competition, we seized the opportunity of the enterprise to need cash before the Spring Festival, and launched the marketing department to increase the expansion of the discount of acceptance bills, after more than a week of publicity in the early stage, now customers come in in large quantities to discount is not very normal?" Ding Le was concise and to the point on the phone, and did not go through too much content.

Ma Junhai saw that Ding Le had nothing else to say, so he hung up the phone helplessly, and hurriedly reported to Yang Zongpei what he had learned.

Ma Junhai's phone call reminded Ding Le that the special business plan for discounting he had engaged in in the marketing department had not yet been reported to President Yang and Chairman Xiao. The Ministry of the same industry seals that when operating the bill packaging and transfer, it also needs to report the matter to the leader, and if the lid is lifted at that time, then he will be very passive. However, for the authenticity of the transaction background, it cannot be explained to the leader and the inventory, and the degree of this report needs to be carefully considered.

After thinking about it, Ding Le decided to report the matter to Yang Zongpei and patch up his negligence.

The day after Ma Junhai reported to Yang Zongpei, Ding Le also found Yang Zongpei to report to work, and before he went, he carefully prepared several different versions of the report for on-the-spot play.

"Yang Xing, let me report to you on the work of our marketing department. Ding Le's report went well, and Yang Zongpei seemed to have deliberately set aside time to wait for him to report.

"Listening to Ma Junhai's report, your business is developing rapidly, but the business structure is not very reasonable, are you going off the rails again?" Yang Zongpei asked with a smile.

At the end of December last year, we found that there are many enterprises in the market that have discount needs, but the general bank discount efficiency is low, and it cannot meet the time requirements of customers. ”

Ding Le paused and continued: "In order to quickly open up the market, we have expanded our business from multiple channels of peer institutions and customers, and we have achieved remarkable results. ”

"In this way, you have also seized the opportunity, so why does Ma Junhai say that you are not strict in auditing?" Yang Zongpei's words were questioning.

"Please rest assured that we attach great importance to risk control, all discounted tickets have strict inquiries and checks, and the VAT invoices provided by customers have been carefully verified. Ding Le did not mention the authenticity of the transaction background.

"I believe in you, the head office gave you a loan target for customers, although it didn't say that the discount business is not available, but you have engaged in so many discount business in a short period of time, this year's business organization will be out of balance, and the annual income target will definitely not be completed, have you considered this?"

"Our team has already thought of a solution to the problem you said, and I have communicated with the general manager of the peer department before, and asked them to put the silver bills handled by our team as a bill package before the first quarter and transfer them to the market for discounting. With the vacated scale, we can continue to focus on the marketing of physical loans, so as to ensure the completion of the goal of the opening competition, without affecting the follow-up marketing, and also meet the needs of customers in the market. And through this discount special marketing, we have also reserved some customers, and we will further strengthen cooperation in the future!"

Ding Le's words did not leak, and Yang Zongpei did not suspect anything after listening to it: "Since you have already thought of countermeasures, I will no longer be verbose, it is normal for different voices in the industry to have different voices, everyone is for business development, don't mind." ”

After successfully passing Yang Zongpei's on-site Q&A, Ding Le often breathed a sigh of relief, which was a fluke, and the leaders still recognized his ability.

Back in the marketing department, Ding Le asked Chang Dong to withdraw 1000000 cash from the department's expense account, buy a shopping card of the same amount, and then take him to the credit management department in the name of reporting work.