230, routine (3) [supplement 2/28]

Unconsciously, Xiao Ran had already written two pages full of pages in his notebook. com

Looking at those lines of beautiful words, Xiao Ran felt helpless for a while, what are you doing with this?

But then I thought about it, when I went back and closed the case, I wrote a report and copied these things to the face, wouldn't there be any space?

Thinking of this, Xiao Ran was overjoyed, no longer entangled, and continued to record Huang Quyang's gushing routines.

At this time, Huang Quyang had finished talking about the 'third contact', he picked up the mineral water on the table and drank two sips, and then said: "The first, second, and third contacts, it takes about a week in total, and during this period of time, we just chat with customers about hobbies, life, news, etc., mostly on the surface.

After three contacts, we basically have some topics to talk about with customers, and at this time, we need to find an entry point to enter the stage of 'ordinary friends'.

You have to understand, what is the essence of our sales, is it an opportunity for you to make money on your customers' investments?

No, the essence of our sales is feelings! The relationship between you and the customer. Of course, this kind of relationship is not the relationship between men and women, but the relationship of a bosom friend.

If there is no indestructible emotional foundation, even if the customer meets Liang Jing in the later stage, comes to our film and television department, and watches our film and television projects, he will not easily take out the money.

And once the feelings are in place, the customer knows that the project will lose money, and he will follow you, will the rich man care about the hundreds of thousands? No, what he cares about is the person 'Liang Jing', and the person 'Liang Jing' created by you. ”

"I'm not making it up, I'm talking about real events, I don't believe you go and ask the director of the second department, or even ask our manager Jiang. ”

Huang Quyang said solemnly: "When we were doing the new third board in Luzhou, there was a customer, I still remember that the salesman in charge of him was a little girl, and this customer was particularly rich and had assets of hundreds of millions.

At the beginning, he was also very cold to our salesman, and he had been chatting with a match, and then because of something, it seemed that the customer came back from a business trip that night, and it was very late, and the little girl said, "Eat some hot rice, you have a bad stomach".

These nine words, just these nine words, the relationship between the two came at once, and then when the client was talking to the little girl on the phone, you know, it was really a runny on the phone, he said never, his mother died in the past 20 years, and no one had ever said such things to him.

Then there is the trust in our little girl, to the last three deposits, his amount is particularly large, the customer alone used half a month to raise funds, and finally a total of more than 13 million, he said when he deposited, even if the 13 million was lost, he was willing.

Guess how much money our colleague got at that time? At that time, our commission on the New Third Board was very high, 20 percent, plus the boss's reward, my colleague took a commission of more than 4 million yuan.

Have you ever thought about the four million dollars in cash piled up on the table and all of them are yours?"

Xiao Ran squinted his eyes, hiding the cold light in the depths of his eyes, he didn't bother to think about the scene, if he really wanted to see this scene, he could copy it by taking out the money in the card and piling it on the table.

However, if the list of 13 million New Third Board that Huang Quyang said is true, then it is certain that they were engaged in fraud before.

By analogy to the film and television industry, Xiao Ran can now determine that this is a very large fraud gang, using the shell of film and television investment to make customers lose money, which is basically the same as the essence of red wine futures.

However, the company 'Jian Min' is more cleverly disguised, the profits and losses of those red wine futures are controlled by fraud gangs, while the profits and losses of film and television dramas are handed over to the general public.

Although the taste of the moviegoers has always been elusive, and even Hollywood blockbusters may sometimes rush to grandma's house, the starting point of 'Jianmin Film and Television' and other regular film and television companies should be fundamentally different.

Even though the film and television city police are still conducting secret investigations on Jian Min's film and television department, Xiao Ran can guess that most of the films shot by other formal film and television industries still want to make money.

And 'Jianmin Film and Television' may have used the funds raised from the beginning, and a very small part of the funds were shoddy.

It's good to make a profit, even if you pounce on your grandma's house, they can say that we did use 55 million to shoot, but in fact, most of the funds brought in were swallowed up by the company.

Xiao Ran even thought of the reason why the boss of this company was quibbling, and used them to cover it up by saying that they were indeed making a movie.

But no matter how much they try to hide it, in essence, they are rushing to make customers suffer huge losses.

Moreover, the backbone members of Jian Min Film and Television Company have many years of experience, and if they can dig deeper, they may be able to unearth the crimes they have committed before.

However, the only thing that surprised Xiao Ran was that when he saw these backbone members, the Eye of Justice did not give warning.

This is very strange, is the function of the Eye of Justice in the economic case flawed?

Xiao Ran didn't think much about it, the system function or something, it can be used, the key is that Huang Quyang said it again, and Xiao Ran couldn't help but study the system function in depth.

"So, we start from the hobbies, after becoming ordinary friends with customers, we should pay attention to emotional cultivation, then become 'friends', and finally, become confidants. ”

Huang Quyang wrote out the titles of the three stages respectively, marked the specific time at the back, and explained one by one: "So what topics should we talk about with customers in order to change from ordinary friends to confidants?"

At this time, those small stories about Liang Jing came in handy, such as Liang Jing's family was very poor when she was a child, and after her father's business failed, her family was surrounded by walls, and she didn't even have the money to buy oil for the family's kerosene lamp.

From this, we then ask the customer what he was like when he was a child, and whether the customer suffered a setback when he started his business. If you think about it, customers are forty or fifty years old, when they are young, how can life not be difficult, and the entrepreneurial process, who can be smooth sailing, right?

So at this time, we have to take the customer to recall his past, and then mix in some of our experiences and insights. A man who is caught in deep memories is very emotional, and this is the time when he is most psychologically vulnerable.

At this time, we want to quietly exert influence on customers, so that 'Liang Jing' will leave an indelible mark in the hearts of customers. This is the most crucial part of our chat process, heart-to-heart. ”

"Heart-to-heart, heart-to-heart, is to exchange sincerity with each other, to show each other the most vulnerable part of each other's feelings, this is the most important step into the relationship. ”

Huang Quyang added: "Of course, there are many kinds of topics for heart-to-heart communication, and naturally there are not only 'childhood' and 'entrepreneurship'. For example, the topic of the customer's 'children', as well as the customer's 'love' with his wife, and the topic of 'filial piety' to the elderly, and so on.

Liang Jing's series of short stories are all in her materials, and when the time comes, you will learn how to apply them according to your master's guidance. And after this series of exchanges, we will need about a month and a half, and I will mark them on the whiteboard for you, you can remember them. ”

"After this series was completed, we became confidants with the client, and then we came to the most critical stage: packaging the film and television project. ”