117 Wei flickered and began to flicker again

The ultimate goal of entrepreneurship is to become a wealthy man.

When an entrepreneurial movie is promoted by top rich people, it will naturally be able to launch this movie by taking advantage of the trend.

So "Chinese Partner" grabbed people's attention with such gimmick marketing.

Let's go back to the core selling point of the original movie: nostalgia + ordinary people starting a business + bigwig rich promotion.

Nostalgia, with "The Story of Time", which is still on the major music charts, to help build momentum.

Unlike other pop songs, "The Story of Time" is a song that can enter all ages, and after more than half a year of fermentation, it has been recognized by the music industry as having the super potential to become a 'classic golden song'.

There's nothing more nostalgic than this song.

At present, Wei Xun also asked Chi Sheng for help, and invited a bunch of wealthy people to speak for "Chinese Partner".

Finally, ordinary people start their own businesses.

On the evening of the premiere of "Chinese Partner", the official newsletter released three posters.

The first poster is Cheng Dongqing, a turtle played by Wei Xun, with such a sentence written on his poster: Failure in the college entrance examination, failure in teaching, failure in bubbles and girls, don't force me to develop!

The poster of Meng Xiaojun played by Shao Bing is: Going abroad is frustrated, career is frustrated, ambition is frustrated, don't force me to succeed.

And the poster of Wang Yang played by Jiang Duzhou is: The brother is gone, the girl is gone, the dream is gone, don't force me to be rich.

It can be said that the story of "Chinese Partner" and the New Oriental boss is very different, just hype with the gimmick of the boss, in essence, this is the story of a little Jedi counterattack.

Three brothers who fell into a state of depression after graduation refused to admit defeat to the arrangement of fate and decided to start a business to save themselves.

This is also the origin of the words 'don't push me'.

With the release of these three posters, major online self-media have followed suit, and in just a few days, the 'Don't force me' body began to become popular on the Internet.

'Don't push me to lose weight' 'Don't push me to get out of bed' 'Don't push me to come out' 'Don't push me to save the world'......

During this period of the Chinese New Year, if you open any social software on the mobile Internet, you will be surprised to find that in just a few days, the whole network is using the 'don't force me' body to speak and make sentences.

'Don't push me' has become the most popular Internet phrase at the beginning of this year.

For this phenomenon, when running a roadshow, director Shao Bing explained it like this: "'Don't force me' is not so much a self-deprecation, but a reality∧ Wei Xun told me that a lot of success is passive at the beginning ≮ passive situation, actively looking for the possibility of success, turning passive into active ♀ is the road that Chinese entrepreneurs and Chinese people have walked in the past 30 years, and it is also a Chinese philosophy of success. ”

Some trendy young people began to spontaneously use the 'don't force me' body to express their dissatisfaction with the status quo and dissatisfaction with life.

So of course, 'don't force my body' to become so popular.

Even with "Chinese Partner", it has quietly infiltrated marketing communication on the Internet.

During this time, Dynasty Entertainment's "There is a Play Tonight" was overwhelmingly promoted, and Tianguang Media's "Investment Bank Men and Women" was not bad, but now "Chinese Partner" has attracted the attention of a large number of netizens by relying on ingenious marketing methods.

No wonder Wei Xun planned this marketing plan, at that time, even Ji Sheng nodded and said that Xun Xun was quite reliable and worth investing.

With such a combination of punches, the marketing of "Chinese Partner" is definitely powerful enough!

The most important thing is that it hasn't cost much yet, and the rich guy is relying on Ji Sheng's face, the nostalgic gimmick relying on the song "The Story of Time", and finally relying on Internet jokes such as "Don't force me to be in the body", which has become popular among netizens in their daily blowing.

Of course, in the end, it still costs money.

Panda Film and Television, President's Office.

Gu Changming looked at Wei Xun with some surprise and asked, "Mr. Wei, are you sure you want to do this?"

Wei Xun nodded and smiled: "Yes, you just do what I say." ”

"But...... But this is too ......" Gu Changming smiled bitterly and said, "But since you are sure, then I will let the program department start to prepare." ”

After finishing speaking, Gu Changming left with a strange face.

Waiting for Gu Changming to leave, Wei Xun turned on the computer and sent the following express message.

Wei Xun:

The new year is coming soon, I am very grateful to the fans and the public for their support and love to me this year, this time I plan to join forces with Panda Film and Television to send you some small gifts.

Audiences who newly register as panda users and buy movie tickets for "Chinese Partner" on this platform can redeem movie tickets ranging from 5 to 20 yuan with a valid invitation code, and a total of 1,000 invitation codes will be issued this time.

It is very common for celebrities to use the express news platform to advertise, and Wei Xun teamed up with this panda film and television to obviously attract traffic.

But the audience and fans don't care, because there are real money benefits.

Movie coupons ranging from 5-20 yuan, 1,000 pieces, amazing!

All those who originally wanted to watch "Chinese Partner" began to download Panda Film and Television to grab coupons as soon as possible, and even those who didn't really want to watch this movie were also moved.

60 movie tickets are too expensive, so if you reduce 20 yuan, it will be 40, so it will be a lot more cost-effective to watch a movie instantly.

Wei Xun is a traffic star, and the attention of the news is very amazing.

So after his news was sent, a large number of netizens instantly entered the ticket purchase page of Panda Film and Television and began to rush wildly.

I was afraid that I wouldn't be able to grab it, but in the end, everyone was surprised to find that they all grabbed it!

What's going on, didn't you say that there are only a thousand good ones?

A little later, Wei Xun deleted this newsletter of the benefit gift.

Then there was an amazing news in the major movie forums and social software contact groups, it is said that the panda film and television company related to Wei Xun had a bug in the evaluation stage, and it was originally going to give 1,000 movie welfare discounts, but now it has become 100,000 tickets!

So what are you waiting for, the "Chinese Partner" recommended by a group of bigwigs is now cheaper for one or twenty yuan, and if it is cheap, it is not a bastard, go and grab it!

In everything, I am afraid of cutting prices and grabbing, because this kind of mentality of taking advantage of others is easy to make people upset.

So when the news spread, it was clear that the internet was starting to get into a certain atmosphere of excitement.

Everyone entered the panda ticket purchase page with the idea that 'others don't know about it yet, but I know it, so I buy tickets to earn it'.

The ticket supplement, in such a funny way, was released by Wei Xun in this world.

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