Thank you Mr. Gu for taking care of me, I am willing to give up the entire zero-fee shopping group market in exchange for the agent access qualification of the Lanfang Tour project.

I also hope that you will keep your promise, stick to it, and do the principle of 'no matter what platform, as long as it involves zero fee tours, they are not allowed to act as an agent for Lanfang Tourism', otherwise, it will be disrespectful to our efforts.

I can fully imagine how excited the other platforms that were originally in the second and third places of this track will be after we announced the complete and official abandonment of the zero-fee group market, and how eager they will come in and overtake in cheap corners.

I believe that Mr. Gu, you are a person with feelings, and you will not judge heroes by success or failure, let alone judge your own standards of behavior by 'whoever has the first market share, I will cooperate with whom'. ”

Yu Houde said these words with some concern in the final stage of the negotiations, when the two sides raised their glasses of champagne to celebrate the completion of the cooperation.

It's really that I have never seen such a principled investor in the field of Internet entrepreneurship before, so much so that Gu Kun emphasized it so many times, and he is still a little uneasy.

Gu Kun held the champagne and patted Yu Houde's shoulder: "I'm Gu someone who does what he says, how much money is your track, be a good person, work hard, don't do those cheap businesses, don't care about the valuation and the so-called imaginary space."

Focus on making a profit, and there will be good rewards. If you know anyone on your track who has made it to the top of the line, I'll step on it as much as I can. Of course, it must be in line with the method of free market competition, and I will not use non-market forces for personal gain. ”

Yu Houde left with great gratitude, and before leaving, he seemed to suddenly remember something and reminded: "Boss Gu, there is something I shouldn't have said. You don't let your henchmen do certain things, but as long as these things are profitable, then your ban is just to tie up your own people's hands and feet, and their enemies can let go of their hands and feet, and sooner or later your descendants will be harmed by you. ”

Gu Kun raised his eyebrows: "What you said, is there something targeted, did you get any news, or did you see what the wind direction was? Don't hide it and be unhappy, if you have something to say, you can pick it out and say it." ”

Yu Houde: "I also heard it in the circle, you should know that the current domestic e-commerce platform has been developing for three years, and only Taobao has done a good job of making it bigger." Previously, because of the competition between the foreigner's E-BAY and Taobao, the two sides became a sea of blood, and the young players below the third place were all fleeting and died immediately.

But now that E-BAY is about to lose out, and I heard that Taobao also has a new upgrade plan, aren't you afraid that a new second place in the industry will enter the market to sell fake products of your luxury brand, and quickly emerge?"

In this life, with Gu Kun's support, the development of Taobao, and even the development of e-commerce in Huaxia as a whole, have accelerated a lot compared with the same period in history. However, so far, Taobao is still the only one in China, and there are no other players with global competitiveness in this track.

The reason is that in the first few years, Taobao was fighting with foreign capital and competing with E-BAY. And with such a pattern, it is easy to wash off the third place.

It's like the big news that JDB and Wang Laoji have repeatedly fought a brand tug-of-war and a legal lawsuit every few days, either JDB has regained the legal right to use a certain brand/advertising slogan, or Wang Laoji has successfully sniped out any publicity. Under such a tug-of-war, and its herbal tea was cold in an instant.

This is the effect of the repeated see-saw between the first and second places in the industry. The smart third place will not choose to enter the field during this window, they would rather choose to work other narrow and heavy small tracks for a few more years.

Specific to the field of e-commerce, this is like in the past few years, Dangdang has always insisted on selling books, and the newborn dog Dong only dares to sell 3C electronic products. AND WILL NOT INVADE THE MAIN BATTLEFIELD OF TAOBAO AND E-BAY.

It is only now that E-BAY is about to be beaten out of the Chinese market by Taobao, and other potential competitors who are "qualified to play a second role after E-BAY leaves" will be ready to enter the market.

Therefore, for Ma Feng and Gu Kun, they are just about to start facing the question of "whether there are any later competitors who want to take the shortcut of selling fake luxury goods of a specific brand to overtake".

After all, in the previous three years, although there was competition, the opponent was E-BAY.

Although E-BAY is not very good at doing business in China, there is one thing that is still very reliable, that is, after all, people come from a country with strict intellectual property protection, and they dare not do anything that infringes on trademarks/brands.

After squeezing out such a foreign competitor who is on the right path, the newcomer is not afraid to wear shoes and wild ways, but he is not so particular.

After thinking about it, Gu Kun also realized that this issue should indeed be put on the agenda of worrying about vigilance.

His eyes sharpened, and a hint of murderous intent flashed: "Just say it, you heard who is planning to do this." ”

Yu Houde hesitated for a second, and decided to accept the name: "Don't you think you should know if there are any peers in the Internet e-commerce circle who have recently been inspecting the layout and protection of luxury goods in Lanfang." These words are inconvenient for me to say, and they are not necessarily accurate, and you will soon have a conclusion after your own investigation. ”

It is a bit unrighteous to sell the dog directly, Yu Houde believes that Gu Kun's intelligence ability and intellectual property protection ability, as long as Gu Kun pays attention, he can find it soon.

Gu Kun pressed the electric bell on the desk, and soon a female secretary came in to ask for instructions.

Gu Kun whispered a few words, and immediately someone went to inquire about the relevant information, and then quickly reported back.

Yu Houde tried his best to suppress his sense of existence beside him, so as not to appear too abrupt and wait for this embarrassing time.

In fact, it was less than half an hour before and after, who made Gu Kun rich and efficient, and his business intelligence collectors and security companies were not vegetarians. There are some things that the boss usually doesn't take care of, but everyone keeps an eye on them.

In particular, the protection of intellectual property rights of luxury goods is one of the three pillars of Lanfang's lifeblood industry.

"Sure enough, some people are not afraid of death, less, this matter is indeed my carelessness, I really didn't expect that the momentum of Taobao selling fakes was stopped, and there are still people who are not afraid of death. ”

Gu Kun couldn't help but smile when he looked at the freshly released investigation results.

He really went dark under the lights, or rather, because he was a reborn and somewhat prescient about history, so he misled himself.

In his memory of his previous life, he felt that in the early days of Huaxia Internet C2C e-commerce, it seemed that the problem of poor protection of intellectual property rights was mainly concentrated in Ma Feng and Taobao. It seems that as long as you keep an eye on Taobao, the problem of fakes will be solved at least ninety percent.

And other later opponents who competed with Taobao in differentiated competition seem to have been flaunting their own quality control.

This kind of inertial thinking made Gu Kun a little selectively blind at this juncture in 06/07, when the trend and signs of fake goods of the Lanfang Holding brand appeared for the first time in the Huaxia e-commerce circle.

(Note: In the matter of e-commerce selling luxury goods fakes, Gu Kun has never been completely stuck.) Donkey brands, Givenchy Dior, LVMH-related luxury brands, or Richemont's fist industries and famous watches such as Constantine, Gu Kun has not spent his energy to deliberately crack down, and those fakes have existed on the Internet for three years.

Anyway, it's none of his business, he chooses to stay out of the matter, and he is not obliged to meddle in things. He only protects himself, controls those brands, and doesn't publish fakes on the Internet. As for whether the donkey brand has become a street bag for the grocery shopping aunt, it has nothing to do with Gu Kun's fart, and it just happened to acquiesce in the crackdown on the competitors of the other three luxury groups.

The new trend of fakes this year mentioned here specifically refers to "even those brands of Gu Kun Holdings, which are about to appear on Huaxia Online this year". ）

"These companies in Goudong, in later generations, still flaunt their 'quality control/integrity, vision and values' and other, so they won't do this kind of thing, right?" Gu Kun was still a little skeptical at the first moment he saw it.

But after digging deeper, he quickly retracted his prejudices and realized a natural law:

In this world, only the first place is qualified to talk about its own corporate culture, integrity, vision and values.

What qualifications does the second place have to be a human being, and what qualifications do you have to talk about your vision and values that are completely autonomous, spontaneous, and independent?

"It seems that the values of the second place in the industry in the previous life are not what they thought from the beginning. Rather, because the first place has already occupied the vision, mission and values that are easier to develop, the second place can only reluctantly pick one of the remaining ones from the first place. ”

Gu Kun quickly discerned this natural law and eternal truth.

The reason is very simple: the Internet-related industry is very Matthew effect, and the second place should be damned.

The way to live in the second place is to make your subdivision focus direction, which should be different from the first place.

If you play the same way as the first place, you have to die.

There is only overtaking in corners, changing lanes to overtake, and there is no straight-line acceleration overtaking.

Therefore, in the previous life, Ma Feng was not strict with fakes in the early days, and those talents who competed with him could only choose to flaunt their fakes more strictly to gain differentiated advantages.

And when Ma Feng also grasped it strictly, the second place could only go the opposite way with him.

In a word, that is, for the second place to survive, it must provide something that the first place cannot provide.

Now in the land of China, in the field of Internet e-commerce, what is a bigger vacuum market for the scarcity of counterfeit goods than the "luxury brand matrix controlled by Gu Kun"?

"Alas, what a tragedy, to be honest, you say that I started as a seller of oil, tourism, and the real economy, is it easy for me? I really don't want to invest in those Internet companies, and I don't expect those companies to make money for me when I invest.

I did it for defensive purposes, for self-defense. In order to put a hitch on those barbarians, don't sell fakes and get to my realm. That's it, and there are still people who won't let me stop. Sometimes I really don't understand why those second places in a certain segment of the Internet refuse to die directly, and have to struggle a few times and waste social resources. ”

Gu Kun let out a heartless sigh, which could be regarded as a silent lament for the natural law of the Matthew effect.

No way, although he is rich and he is so strong, he still can't fight against the laws of nature.

Then kill it, and kill it with a heavy hand.

Why are there so many people in this world who are uncomfortable with science and technology, and refuse to obediently cooperate with the destruction of science and technology, the more they struggle, the more painful they don't understand?

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