According to the conditions opened by Didi, even if a head store still maintains a scale of 500 orders per day, the subsidy received from Didi takeaway alone is 4,000 yuan.

Not to mention, Didi Takeaway guarantees that they have no less than 1,000 orders per day.

If there are 400 orders missing, they will be paid according to their average order value.

This kind of condition, not to mention the magnesium group and hungry merchants.

Even the merchants under Cao Cao's takeaway are all a little nervous.

There are not a few merchants who secretly hook up with Didi Takeaway.

Luo Wen's trick is ruthless enough, he would rather let it go out and seize a city.

Zhengzhou's takeaway market share is very good in second-tier cities, with an annual transaction volume of nearly 6 billion.

If Zheng Zhou can be gnawed down, it will be a morale booster for Didi's business team and the investors in the headquarters!

Luo Wen is even more accurate, Cao Cao's takeaway market share is larger, if you copy their subsidy plan, they can only suffer.

Even if Didi takeaway attracts a group of merchants, it occupies only 10% of the takeaway market in Zhengzhou.

And Cao Cao's takeaway market share is six times that of theirs, and the cost of the same subsidy is surprisingly high.

If the subsidy is not provided, there will be a steady flow of merchants.

"This is the Rowan I remember. ”

Chen Dongcheng commented with a smile, put down the leaflet very calmly, and instructed Ding Hequan: "From now on, we will not move." ”

"Okay...... Huh?"

Ding Hequan thought he had heard it wrong: "Dong Chen, are you saying that we don't follow up on subsidies?"

"Incredible?"

Chen Dongcheng smiled and asked: "Do you think that if we follow your idea, how much should we subsidize? 100 million, 200 million?"

"I ......"

Ding Hequan was a little speechless, if he really subsidized it in the way of Didi takeaway, it would definitely be the most stupid behavior.

In Wuxi, Cao Cao's takeaway can be followed.

That's because there are too few types of Didi takeaways to make at all.

It's just a few days, and it doesn't cost a few bucks.

But in Zhengzhou, Luo Wen has already learned to rape.

They know that they signed a guarantee agreement first and broadened the category, but it is not as easy to suppress as in Wuxi before.

It is no exaggeration to say that Luo Wen burns 2 million a day, and Cao Cao has to burn 12 million for takeaway.

How much does it cost for a month?

If he really burns like this, Luo Wen only needs 60 million, which can make Chen Dongcheng lose 360 million.

Ding Hequan obviously understood this truth, but he couldn't find a way to break the situation.

In the takeaway market, everyone has formed inertia.

If you want to repel your opponent, the only way is to fight for subsidies.

Now that Chen Dongcheng is not subsidized, isn't that conniving at the growth of Didi takeaway?

Not only Ding Hequan, but Gan Jiawei also had some doubts.

Then he thought carefully for a while, and suddenly his eyes lit up, and he asked urgently: "Does Chen Dong plan to govern people with his way and return his body?"

Gan Jiawei's reaction was still very fast, and he immediately guessed Chen Dongcheng's intentions.

"This matter is actually very easy to solve, and one of the biggest weaknesses of Didi Takeaway is that the team does not have enough right to speak.

I know Didi very well, I know Luo Wen very well, and I know Cheng Wei even better. ”

Chen Dongcheng asked with a smile: "For Didi, any opponent in the field of travel is their henchman.

You said that if I spread the news and want to enter the field of travel, will Cheng Wei be scared?"

"Definitely, Cheng Wei will never dare to continue to provoke you, but it is best if you can play this matter more realistically and let Cheng Wei recall Luo Wen directly. ”

Gan Jiawei had no pressure in his heart, and proposed with a very relaxed smile.

Ding Hequan's eyes widened, and the big boss didn't come to Zhengzhou Market at all, but took the opportunity to knock Didi.

Mom, are the confrontations above this year so dangerous?

Ding Hequan was a little worried in his heart, if he climbed up again, if his IQ was not enough, he wouldn't know how to die.

In his impression, the main reason why he can beat the other two down is that Cao Cao's takeaway subsidy is strong enough and has higher consumer recognition.

In the face of Luo Wen's attack, Ding Hequan only thought about how to subsidize and stabilize the existing merchants.

He never thought that he could force Luo Wen to retreat from the point of putting pressure on Cheng Wei.

This move is a bit of a siege of Wei to save Zhao.

Don't look at Luo Wen as a general who leads the troops outside, as long as Cheng Wei cuts off the funds of Didi Takeaway.

He can only be like an ancient general who has been cut off from grain and grass, and obediently returns to the court.

......

The takeaway market, which was originally lively enough, suddenly fell into heated discussions again with a video.

Cao Cao Group officially announced that it will transfer outstanding talents within the group to form a travel business department.

At present, Cao Cao Group is actively applying for online car-hailing operation qualifications, and it is suspected that it will be benchmarked against Didi?

As soon as the news came out, there was an uproar on the Internet.

"Amazing, Mr. Chen is going to do online car-hailing business?"

"Didi should be super uncomfortable, and after entering the food delivery field, it has suffered continuous setbacks. ”

"There is a magnesium group in front and Cao Cao in the back, and Didi's days in the field of travel are too difficult. ”

"There should be no monopoly in the market to support Cao Cao's travel. ”

......

After receiving the news, Didi attached great importance to it and convened a meeting of senior executives as soon as possible.

In the conference room, the argument was fierce.

Some executives think Cao Cao's trip is just a gimmick.

How fierce the taxi software burns money, Chen Dongcheng must be clear.

But some also said that since the magnesium group dares to try the travel business, why can't Chen Dongcheng?

"Alright, don't argue yet. ”

Cheng Wei stopped impatiently, looked at Liu Qing who was sitting on the right hand, and asked aloud, "Mr. Liu, what do you think?"

"I guess it's just his bluffing, but we have to be on guard. ”

Liu Qing turned the signature pen in his hand and said with a smile: "This Mr. Chen is an old acquaintance to us.

Mr. Cheng should be clear about his wrists and ambitions, which is clearly to give us a step and let us retreat strategically. ”

"Alas, Luo Wen is too, so many cities have chosen Zhengzhou. ”

Cheng Wei rubbed his eyebrows, had a headache, and continued to ask, "Why don't we suspend the subsidy for Zheng Zhou?"

"I think it's feasible, and I can't mess with Chen Dongcheng for a non-main business. ”

Liu Qing got up with a smile, walked to the whiteboard in the conference room, and wrote "Rongcheng" with a black whiteboard marker.

"I have carefully considered it for a while, and the number of people in Rongcheng, the economic environment, and the number of merchants are all better than those of Zhengzhou.

And in this city, Ele.me has a higher market share.

I suggest that Luo Wen lead the team to Rongcheng. ”

None of the others expressed their position, and Cheng Wei made a decision directly.

"Then Rongcheng, if you are hungry, there is no threat to us, concentrate all your resources and take down the Rongcheng market for me." ”

After two successive failures, Cheng Wei's face is no longer good-looking.

If Rongcheng can't take it anymore, Cheng Wei should really consider changing the main general.

......

Zheng Zhou.

Didi takeaway temporary office.

The reason why it is called temporary is because Luo Wen doesn't know if he can take the city of Zhengzhou.

Everyone in the conference room was silent, and they were a little curious.

Why is Rowen's expression so complicated?

One moment angry, one moment depressed, then a little depressed, and finally with a hint of surprise.

Luo Wen hung up the phone, looked at the staff in the house, and sighed: "There are two news, one good and one bad, which one do you want to hear?"

"Listen to the bad first, and at least there will be good news as a consolation. Everyone said in unison.

Luo Wen nodded, spread his hands and said, "Mr. Cheng just called and asked us to strategically give up Zheng Zhou." ”

"What?"

Everyone couldn't believe it, and God knows how hard they've been working lately.

I have to contact those merchants who question them every day, and even hold them everywhere, for fear that these merchants will regret it.

Now they have finally smashed a hole in the Zhengzhou market.

Cheng Wei suddenly stopped, which made them acceptable?

Luo Wen sighed and said helplessly: "Cao Cao Group has established a travel business department and is already applying for online car-hailing operation qualifications.

Mr. Cheng did not want to continue to stimulate the Cao Cao Group.

We are only superficial in the field of mobility.

You all know that neither investors nor Mr. Cheng want to experience another taxi war. ”

"Then we can't just quit, we've just started, as long as we can hold on for a month, Cao Cao's takeaway will definitely be dragged down by us. An employee said unwillingly.

"Can you get the funds?"

Luo Wen shook his head: "We are just a business incubated by the group, and the funds come from the group, how can we leverage the takeaway market without money?"

"And what about the good news?" asked one employee with the last glimmer of hope.

"The good news is that we still have one more chance, and Mr. Cheng and Mr. Liu chose a city for us, and that is Rongcheng. ”

Luo Wen clapped his hands and said with a smile: "I'll arrange the settlement later, let's check the travel guide first, let's go to Rongcheng for a few days first." ”

Luo Wen is a veteran in the workplace and knows that these employees are in an extremely unhappy state.

At this time, we should give some benefits to alleviate this mood, otherwise it will not be conducive to the subsequent work.

"Oh oh! Long live Brother Roo!"

Those who followed Luo Wen to join Didi Takeaway were some young people who suddenly made a fuss.

They are generally young and motivated.

But also the willful, impulsive side of young people.

Thanks to Luo Wen, a veteran at the forefront of Didigong, these young employees can adjust their emotions in time and make them into a team with strong resilience.

"Brother Luo, what about the merchants we are currently working with, what should they do?"

Someone mentioned those merchants who are currently living a very nourishing life on the platform.

The originally jubilant crowd suddenly came to their senses.

Luo Wen sneered: "They have taken our money for nothing during this time, and the losses should naturally be borne by themselves." ”

As soon as Luo Wen said this, everyone understood what Luo Wen meant.

Thinking about the fate of those merchants in Wuxi who betrayed the three major platforms, many Didi takeaway employees couldn't help but tremble.

Is it more than a tragic word?

"Alas, this time it's a cheap Cao Cao takeaway bastard. ”

Thinking of this, Luo Wen couldn't help but feel a little depressed.

The merchants who defected and joined Didi Takeaway this time were mainly concentrated in the two platforms of Eleme and Magnesium Group.

Now, as long as these merchants are not stupid, they will definitely find that after Didi Takeaway retreats, they will take the initiative to throw themselves into the arms of Cao Cao Takeaway.

Cao Cao's takeaway, which originally had a market share of 60%, may use this to increase its market share to 70%.

Once Cao Cao's takeaway market share exceeds seventy percent, the other two will be completely out of play, and they can consider withdrawing from the city.

Didi takeaway burned tens of millions of dollars before and after, and in the end, it was cheaper than Cao Cao's takeaway.

Not only did they drive away strong enemies without spending a penny, but they also picked up a group of high-quality businesses for nothing.

Where can I find this kind of good thing?