Chapter 394: This is the age of savage growth
Before the 3Q war in 2010, China's Internet was actually in a state of savage growth, and there was not much regulation.
To be precise, the big companies often rely on the resources they have at their disposal to do whatever they want on the Internet.
In the 3Q war that caused a sensation in China in the previous life, Tencent publicly asked netizens to choose between QQ and 360, and this kind of domineering behavior is also jaw-dropping.
At that time, there was a joke that was also widely circulated on the Internet.
Other Internet companies: Brother Xiaoma, can you do whatever you want if you have QQ?
Brother Xiao Ma smiled: I'm sorry, you can do whatever you want with QQ.
Then hehe's laughing and it's turning into unbridled laughter.
In the end, the Ministry of Industry and Information Technology intervened strongly and adjusted, and the dispute came to an end temporarily.
The controversy gave Liu Yun an inspiration, and now it is 2006, and the management of the Internet is still in a relatively chaotic state, lacking norms, as evidenced by the rampant piracy of songs and movies.
......
A few days later, when netizens log in to eLong and Qunar to play online, Yoyo browser will prompt that this is a website full of unknown risks.
As for what the unknown risk is, Yoyo browser does not give a hint, nor does it say whether there is a virus.
It also gives the majority of netizens a choice, continue or leave.
Liu Yun is playing a side game, and he is also testing the reaction of netizens, if the reaction is too fierce at that time, he will cancel the plan immediately.
However, in this era of savage growth of the Internet industry, he feels that this possibility is very small.
At most, I was accused by some sanctimonious people: You are not a gentleman.
But in this shopping mall, whoever becomes a gentleman will have to suffer.
In my memory, even if the timeline is moved back a few years, 360 browser and QQ browser have done similar things.
Tencent is plagiarizing, Ali is selling fakes, and Baidu is bidding rankings.
It doesn't hurt at all if you only do such a small action.
And Liu Yun also admits that he has never been a moral model.
The first target he wanted to start was Ctrip, but after that negotiation with Liang Jianzhang, the target was changed to eLong and Qunar.
These two slightly smaller companies have become victims of Liu Yun's small experiments.
It's not that he doesn't want to attack Ctrip, but after all, the other party is an old OTA giant with a large size, and doing so is easy to cause a bloody storm on the Internet and let the development of the situation go beyond his control.
Today, Yoyo Browser has more than 150 million installed bases, which gives Liu Yun a real sense of achievement.
At this moment, he seems to be able to experience the confident and arrogant mentality of Brother Pony with QQ.
......
Shanghai, Ctrip office building.
Liang Jianzhang took the document reported by his subordinates, which read: In recent times, Ctrip's ticket booking business has increased by a few percentage points.
However, his complexion did not show a happy look, on the contrary, it turned out to be a little complicated.
"Mr. Liang, the part of the market share reduction should come from eLong and Ctrip. Standing in front of him was Fan Ming, his right-hand man.
"Is it because of that?" Liang Jianzhang paused, and said this.
Fan Ming replied very bluntly: "Yes, Yoyo Browser is like Tencent's QQ, it is a huge traffic weapon, and every move affects the number of visits from netizens. ”
"Today, Ctrip has 65% of the market share of the booking business, 20% of Yoyo, and the remaining companies have 15%. He added.
In fact, in addition to these two giants, there are only the same old eLong, and the new Qunar.com.
In the travel market, ticket booking is a big deal, and the value is higher than that of hotel bookings, because not everyone will stay in a hotel, but most people can't avoid plane and train tickets.
Ctrip can be listed on the NASDAQ in the United States, and venture capital institutions will continue to come to inject capital because they have an absolute advantage in the business of booking tickets, especially air tickets.
After Liu Yun occupied an absolute advantage in the hotel reservation market, he also wanted to get a piece of the pie in the booking business, so he did everything he could, and burned nearly 100 million yuan to get a 20% market share.
Nowadays, the valuation of Yoyo Holiday is slightly higher than that of Ctrip, in addition to the above two points, the promotion channels it has are also an important reason.
Yoyo browser can bring a steady stream of traffic to this website permanently and for free in the best promotion position, which is a point that risk institutions must take into account, just like the same game in the hands of Tencent and other companies, the value is completely different, just because they have QQ.
"Xiao Fan, do you think Youyou is making an example of the monkey by doing this?" Lao Liang pondered for a moment and asked. He wanted to know what this subordinate thought.
"I think that Yoyo doing this can be regarded as a persimmon pinched softly, but it is not a case for killing chickens and monkeys. After all, we just reached an agreement, and there is no need to turn around so quickly. Fan Ming thought for a while and said.
"Yoyo should feel that the price of grabbing market share from our side is too great, and he doesn't want to continue to burn money, so he will target the rest of the companies. They are small in size and have not raised a large amount of money these days, so they will appear to be very passive. ”
Liang Jianzhang had a hunch in his heart that if the two did not reach an agreement in that negotiation, the target of Yoyo Browser this time would most likely become Ctrip.
These thoughts only flashed through his mind, and he never spoke.
"Hmph, it's not that they don't dare, they just don't think they're there yet. Liu Yun, this kid is just showing off his muscles. ”
Liang Jianzhang pursed his lips with some dissatisfaction.
This scene is very familiar, and the stinky penguin with QQ has a lot of fun.
Of course, there is also Baidu, you don't give money? search for similar words, don't want to see your company's name in the first few pages.
At this moment, Lao Liang felt for the first time that it was not a wise decision to concentrate on a travel website.
There are no hole cards in hand, and there are no channels for promotion, so you can only run around for financing.
At this time, the secretary hurriedly came over and said, "Mr. Liang, there is news from Youyou, the agency of "Miracle World" has been won. ”
"On what terms?"
"For $6.6 million, with a 25% profit share, they gave us two options. ”
"It's a good number, but what are the two plans?"
The secretary adjusted his breath and said: "Yoyo said that the first plan, they will make up the difference of 600,000 US dollars, but they will participate in 10% of the profit share, and the second plan of 600,000 US dollars will be paid by us, and they will only participate in 5% of the profit sharing." ”
Lao Liang frowned and made up his mind: "I'll choose the second plan!"