Chapter 440: Big Data Plan (Part II)

A few years later, industry giants such as BAT have emphasized on various occasions more than once that the future of the network is not the IT era, but the dT era.

IT, Information Technology, dT, Data Technology.

The goal of data technology is to transform user information into valuable 'data', so that enterprises can seize the market and obtain economic returns through data analysis.

However, it is not something that can be done overnight, all of which is a long process from scratch, during which it needs to be constantly checked and filled.

The first target of big data is users, and these users have a variety of interests and hobbies, which requires the division of labor and cooperation between Yoyo and Sina. Fortunately, the user base between the two companies does not overlap much.

Sina's users are mostly concentrated in the community, with portals, forums, and blogs, while Yoyo's users cover a wider range of users, such as games, travel, computer housekeepers, and music lovers.

The two companies need to grasp the user's ideological tendency, analyze the user's living habits and personality traits, and then through the combination and analysis of various data, they hope to achieve the data, and materialization of the individuals who appear in the network in a virtual form.

Through big data collection, mining, and analysis, network operators can fully grasp the behavior patterns of each user, understand their thinking patterns, and even know themselves better than users.

Liu Yun said a bit generally, his understanding of these in his previous life was only scratching the surface, and he had not studied them in depth, so he could only say what he knew in a general way.

"It's a huge undertaking, both in terms of time and money. ”

Cao Guowei was a little surprised that the other party could think so far, but then he thought that Liu Yun had brought his company to the front line of Internet companies at such an age, and it was normal to have such a slightly advanced idea.

There is no shortage of creative geniuses in this world, especially in the Internet industry. For example, in the United States on the other side of the ocean, the genius Steve Jobs has launched the first generation of Apple mobile phones, although there are pattern defects today, but if these problems can be solved in the future, an unprecedented revolution will be set off in the mobile phone industry.

Cao Guowei is watching, he knows that Liu Yun is also watching, and all the Internet bigwigs are waiting. These people are watching Apple's every move.

"It's true that the total amount of money needed for big data is huge, but Rome wasn't built in a day, and the same is true for big data, and the scale can be big or small. You and I have an advantage as a pioneer, and the time cycle is longer, five, eight, or even ten years, and the investment can also be carried out in batches, so that it can be controlled within the acceptable range of our two companies. "In previous lives, BAT built their own big data, but that was a few years later. Liu Yun needs to give Yoyo an alliance and helper, and Sina is currently the most suitable target. Its strength is not weak, it will not drag Yoyo back, its potential is also limited, it is impossible to dominate and backfire Yoyo.

In the future, once the economic strength of the two companies is continuously expanded, the only thing Sina can do is to hold Yoyo's thigh and cling to each other's wings.

"Mr. Liu, I am also very tempted by these proposals. Because of the relationship between Weibo, our two companies are already a community of interests, and win-win cooperation is the only choice, and I understand that big data, whether it is Tencent, Baidu, or Alibaba, they will enter sooner or later. We at Sina can't be left behind. "In 2007, the gap between Sina and BAT was far less than that of later generations, and as a veteran company of Huaxia Internet, it was impossible not to have ambitions, and it was not willing to be thrown away by BAT.

From investing in blogs, to co-building microblogs, and by the way, proposing to build big data together. Cao Guowei's ambition was also unknowingly ignited by Liu Yun. The most important thing is that today's Yoyo and Sina have common interests.

This is the case in the mall, and it is only when the common interests between the two become greater that the boat of friendship between them becomes more solid.

There is a natural complementarity between Yoyo and Sina, and the cooperation between the two can achieve each other.

"Big data is also built on the Shanghai Stock Exchange?"

"Of course, the Shanghai market is an excellent place, and the high-level meeting of our two companies will also be scheduled in the Shanghai market. Mr. Cao will not be reluctant to give up this plane ticket. ”

Cao Guowei smiled happily, as if he saw an opportunity for Sina to rise again under him.

He tapped his finger on the table and said: "Mr. Liu, I admire you more and more, and I still owe you a lot of favors. ”

Liu Yun said with a smile: "I also promoted Yoyo through my blog, and everyone takes what they need." ”

Cao Guowei continued: "Mr. Liu has a deep understanding of the essence of the Internet, which I can describe as cooperation, sharing and win-win. In the real industry, in most cases, there is no so-called win-win, win-win is just a compromise, each sacrificing a part of the interests, or in other words, everyone earns, but everyone earns a little less, in exchange for balance. But the Internet is different, only the Internet can achieve a true win-win, because our goal is the virtual world, and the virtual world is infinite. ”

Liu Yun couldn't help but flash a hint of surprise in his heart, in fact, the ability gap between these Internet bigwigs is very small, and personal luck and opportunities sometimes play a greater role. In his previous life, Mr. Cao was able to successfully launch a popular Weibo in the cracks of BAT, which also proved his ability.

……

Shortly after the first meeting, the two had a second meeting the next day.

At this meeting, both sides quickly drew up several key agreements with full sincerity, and also divided their respective rights, obligations, accusations, and cooperation methods.

First of all, the two companies jointly established a "user data analysis center" in Shanghai.

The main task of the data center is to collect the information of network users in an all-round way, formulate various algorithms and models, analyze users' habits, personalities, preferences, behavior patterns and other relevant information, and establish a huge user database.

Among them, the start-up capital of the data center is 30 million yuan, and the two parties contribute 15 million yuan each in line with the premise of equal shares, same rights and mutual respect. In the future, any major resolution needs to be discussed and decided by the highest level on both sides, that is, Liu Yun and Cao Guowei.

From now on, the two companies are ready to work together to start a crucial first step, which is user sharing.

Weibo, as the largest community of interests between the two, has come to the forefront. Whether it is a Sina user or a user of Yoyo Pass, after Weibo is launched, you can log in with one click.