Chapter 304: Integrating Ideas
"Old Chen," Thierry re-lit the cigar that had long been extinguished, lay down on the chair and took a puff, he wanted to ask Chen Dahe if he needed to invest a sum of money in the shares, but he still gave up when the words came to his lips, and Chen Dahe withdrew from Mocha, if he proposed to invest in this bank now, it didn't look like a good idea.
After a slight pause, he said with a smile, "Although your bank is a little smaller, it should be almost enough, after all, those customers are just short of money, not without money, and then you only need to find a few to start first, and when they start to collect money, the bank's business will be opened soon." ”
"Well," Chen Dahe nodded, he also knew this, otherwise he would not have said that he would use such a small amount of money to open a bank, although 35 million US dollars seems to be a lot, it is really not enough to open a bank.
"I pay more attention to the resource situation of the lending country than the income of the credit business, and I need your help to worry more about this part. ”
"Don't worry," Thierry grinned, "you help me, I'll help you, do we need to talk about this?" ”
Getting the answer he wanted from Chen Dahe, Thierry left satisfied, Chen Dahe lay alone on the recliner, looking at the starry sky in the distance, thinking about his own affairs.
In fact, the establishment of this bank was something that he had been thinking about a few days ago, not necessarily a bank, maybe some other investment fund or something, but Thierry's hesitation gave him the opportunity to decide to start this bank.
In the next 40 years, the best and fastest growing region for the world's economic development is China, and there is no doubt about investing in China, but in the next ten years, he is not clear how to determine his career territory.
The situation in the past ten years is a blank in his mind, only know that this is an era in which the private economy grows arbitrarily and the overall market moves forward in chaos and twists and turns, and it is not until the early nineties that after the chief's southern tour, the whole country is united in thinking, and the economy will enter a real period of high-speed development, and in this decade, what he needs to do is to straighten out the business at hand, and then wait for the advent of the era of rapid development ten years later.
Originally, he didn't have a clue about how to straighten out the business, but when he talked to Thierry today, he also had some ideas in his heart.
Since Thierry can make industrial trade bigger and stronger, he can also dig deep in the cultural industry.
The cultural industry is a large category, in general, it can be divided into three categories, one is the inherent impression of culture-related business in everyone's mind, such as literature, music, film and television, drama, artwork and other cultural creations, and related supporting books and newspapers and periodicals publishing, film and television and audio-visual products production and other related industries; The third is the industry that provides cultural added value to other commodities and industries, such as cultural creativity and cultural tourism such as architectural decoration, clothing and image design.
Jones & Co. started its business with art distribution and commercial performance brokerage, both of which belong to the second category and are now the main business segments of Jones & Co.
And after going to Xiangjiang, I bought wireless with a brain, Shaw Brothers and Golden Harvest film and television copyrights, and finalized the investment project of cooperating with Maxim Company to establish a paper mill and a printing plant in Shenzhen, both of which belong to the first category, and another garment factory is also involved in clothing design and image design, which is the third category, which is equivalent to the current Jones Company expanding its business to the full category of the cultural industry.
The first is cultural creation, which is backed by the Ministry of Culture, where there are too many literary giants, and other music, film and television, drama and artwork creation can also be accessed.
Thinking of this, Chen Dahe returned to his room to find paper and pens, wrote down the keywords of tapes, videotapes, and recording equipment on the paper, and prepared to invest in the establishment of an audio-visual production factory.
"Well, do you want to open a factory that produces tapes and videotapes?" Chen Dahe thought for a while, and then marked the key marks under the words tapes and videotapes, first look at the investment amount, if it is not large, you can also set up one.
If you continue to think about the second category, art distribution and commercial performance brokerage business, it is good to continue to maintain this, but in addition to the operation of domestic art, you can also consider bringing in overseas performance groups when appropriate, and presumably the people will be very interested in the performances of foreign artists.
So I wrote down a few words on the paper.
Finally, there is the third category, in fact, under normal circumstances, it is difficult for people to associate these businesses with culture, architectural design, interior decoration, clothing design and even advertising design, which is also culture?
But these are really the specific embodiment of culture infiltrating into all walks of life, whether a building is good-looking, how the effect of interior decoration is, whether the clothing is beautiful or ugly on the body, is the most intuitive way to express creativity, and the elements produced by these ideas are also closely related to culture, such as the use of blue and white porcelain patterns in clothing design, you can let people know at a glance that this is Chinese style, a villa stands there, and people who see it can understand whether this is European and American style or Oriental style, it can be seen that the design is not so simple.
But should this business be done?
Chen Dahe took a pen and tapped on the table, and finally wrote down the four words of the design company, this is still done, anyway, the garment factory also needs designers, you can make a small fuss first, recruit a few art majors to do design, whether it is for clothing design patterns, or for illustrations of paintings, calligraphy and paintings, you can use it first, you can't lose it, and it may be of great use in the future.
Looking at the manuscript paper in his hand, Chen Dahe went through it from the beginning, relying on the resources of the Ministry of Culture, through the printing house and the audio-visual production company, and then the Jones Company took over the brokerage performance or publishing business after becoming famous, and then the added value was developed, and the existing art distribution and performance brokerage business was maintained, slowly increasing the variety and quantity, introducing foreign groups to perform in China at the appropriate time, and then establishing a design company to provide design support for other companies.
There are tape production, audiovisual recording and design companies that need to be set up, well, it doesn't seem like the investment is very large.
Chen Dahe scratched his chin, do you want to stop playing big and start an electronics company specializing in the production of tape recorders, video recorders and televisions?
Counting the funds in Jones's company's account, it seems that this can be had, even if it is not enough, it can also be operated with a loan, except for the hottest woman in the world in the future, who does business without borrowing some money.
From cultural creation to product production, from value-added development to design support, almost all aspects of the cultural industry have been covered, and as for another very important cultural communication, that is, TV stations and radio stations, don't think about it in China, or wait for Oliver to buy Li's TV station and play there in Xiangjiang, or wait for the Internet era to come.
Well, it should be almost, Chen Dahe changed a piece of manuscript paper, recorded the idea just now in detail, and then proudly flicked the thin paper, "Who said that we didn't plan, we can scare people to death when we plan, and in the future, whether the people are reading books and newspapers, listening to songs and watching TV, they can enjoy the cultural services we provide, they don't know it themselves, hehe, this is called moisturizing things silently!"
Wait, did I forget something?
Chen Dahe patted his head, what did he forget?
That's all there is to the cultural industry, gone!
Think about it again, from creation to product production, to consumer hands,......
Thinking of it, Chen Dahe immediately picked up the pen and wrote down the word channel heavily.
The product is produced, but before it reaches the hands of consumers, it still needs to go through a series of links in the channel, including warehousing, transportation and distribution terminals.
When it comes to the current sales channels of the domestic cultural industry, it is no surprise that it is a dominant one, that is, the Xinhua Bookstore, which is ubiquitous in the legend and has a number of stores comparable to that of the post office.
Chen Dahe believes that he has this confidence in sending products into this channel, and now the key question is whether to establish his own distribution channel.
Picking up the pen against his eyebrows, Chen Dahe stood up and walked back and forth a little irritably, although the investment in establishing his own distribution channel is large, but in the long run it is a good thing with huge benefits, and before the full rise of e-commerce, having a huge sales network can also greatly enhance the company's competitiveness.
Warehousing and transportation are not complicated, now it has been explained to Dong Jianlei to set up a logistics fleet, when the time comes, the logistics company can be directly established, warehousing is also simple, just buy a few warehouses in the major cities of the provinces, not only can solve the storage problem, but also can wait for the rise of real estate after the appreciation, but compared with other hidden behind-the-scenes business, the opening of stores is too attention-grabbing, and the risk is really difficult to assess.
In the end, Chen Dahe shook his head lightly, wrote warehousing and transportation on the back of the channel, and finally rejected the idea of opening a store.
In the past ten years, it is good to develop silently, and nothing that attracts attention will be done.
Carefully folded the manuscript paper in his hand and put it in his backpack, Chen Dahe let out a long breath, and sent a copy of this thing to Oliver after returning to China, so that she could ask an expert to improve it from the perspective of the pure industrial chain to form a complete set of business plans, and in the next ten years, the development of domestic undertakings will be implemented in this direction.