738 [Great Change]
August 25, 1994.
This era is the era of the advertising explosion, and many business people know how to use advertising to package themselves.
On television, there are all kinds of advertisements in newspapers.
If there is one kind of advertisement that can make carpet bombing to the extreme, it is undoubtedly the "health product" advertisement.
This kind of "health care products" made of amino acids are wantonly doing all kinds of advertisements, including TV advertisements, newspaper advertisements, and cheap paper advertisements, and even through the distribution of some old women, they have flown into thousands of households.
How high is this kind of carpet bombing--- you go to the far northwest, where no one looks, and you see a few children herding sheep, and when they, they don't have to pick up dirt and rubbish, but can pick up those paper advertisements for health care products at hand.
Paper advertising has greatly lowered the grade of this kind of advertising, especially in Zhonghai, which is more avant-garde in reform and opening up, and the economy is more developed, paper advertising has been despised by many knowledgeable, cultured and civilized Zhonghai people--- sweeping aunts are also despised, and they are always incomplete.
But this time, Ericsson's DM ad is going to break this "contempt" and create a miracle.
......
Six o'clock in the morning---
The most prosperous Yangtze River intersection in Zhonghai City.
Udon looked at the eighteen old aunts who had been temporarily recruited in front of him with burning eyes.
The eighteen old aunts all stood straight with their chests straight, their chins raised, and they looked like a red detachment of women.
Udon put his hands behind his back and lectured them, the content of which was, this time, the leaflets should only be successful, not failed! If they succeed, each person's daily salary will be doubled, and if they fail, don't want to mix in the advertising market of China Overseas in the future.
Udon said in a dignified tone, with a serious expression, like a general, seeing that these old aunts listened carefully one by one, Udon felt very pleased--- the high salary is good, others give three yuan a day for advertising, but they give ten yuan, in this era, earning ten yuan a day is definitely a large amount, especially for these old aunts who have no skills, this is a rare "high salary".
The eighteen old aunts listened carefully and listened carefully, for fear that Udon would be unhappy with him and expel him.
Udon was very pleased, and finally said to this unique team: "French Napoleon said that a soldier who does not want to be a general is not a good soldier, and I hope that you can return triumphantly and send out all these 100,000 leaflets!"
With a creak, a van stopped, and a group of people came down from above, lifted down the bundled DM advertisements on the car, and threw them in front of the eighteen old aunts.
Colorful single pages, heavy coated paper, exudes a fresh ink smell.
Eighteen old aunts were nervous, they didn't expect that there would be so many, could they finish it in one day?
Udon didn't care about this, and when he saw that the DM advertisement had arrived, he immediately waved his hand: "Let's take action!"
A pile of heavy advertising leaflets smashed into the arms of the old aunts, they pouted like a woman who was pregnant for ten months and held these heavy leaflets, I don't understand, how is it different from the previous small paper advertisements?
Those black and white paper advertisements are very thin and soft, and they don't feel at all in your hand, and you can use them to wipe your butt when you go to the toilet occasionally, which is like these --- are too heavy now.
The old aunts struggled to stand up and watched their leader --- udon.
Udon was very satisfied with their hard-working attitude, so he began to distribute routes one by one, telling them that they would be distributed in teams of two, along the street, and that there would be lunch boxes at noon, and that they must finish the advertising leaflets they had in hand in one day.
Hearing Udon say this, the old aunts were silent, and some of them were thinking that when the time came, they would find a way to get some of these damn leaflets and throw them in the trash, or just stuff a large handful of them into the pedestrians, and try their best to "finish them".
Udon is like a roundworm in their stomachs, knowing their thoughts, and directly telling them that he will send supervisors to keep an eye on them, and whoever dares to waste a leaflet will not only deduct the day's salary, but also claim the printing cost of the advertisement.
Aunties: "......"
When the team dispersed, the old aunts in two groups exchanged their heads and said: "What kind of stalking, how do we send it, it's strange if they can watch it!" "Yes, we are all old rivers and lakes, and it took so many days for the ghosts to finish!" "There are policies and countermeasures, we are still the same!" "Hehe, that's it!"
Before the two of them finished biting their ears, they heard Udon behind them add again: "Oh yes, there is a very important thing I forgot to tell you, you two groups should supervise each other--- if you report each other for wasting leaflets and not distributing them well, you will be rewarded with 1,000 yuan each!"
All aunts: "......"
A thousand dollars?
What is this concept?
In this day and age, many people can get half a year's salary!
You can buy two bikes!
You can buy five piglets!
You can buy 2,000 catties of rice!
In an instant, the aunts who were biting their ears together just now looked at each other, like enemies, full of vigilance.
......
Situations like this are going on in many parts of China Shipping.
Huanghe Road, Taishan Road, Jinling Road, and Jingcheng Road and other places, as long as Zhonghai City is more developed and the population is more concentrated, similar scenes can be seen.
They were led by Zhou Guang, Ding Duobao, and Lu Jun, and the aunt DM team organized by several of them marched towards the destination.
Majestic and high-spirited, like the heroes who crossed the Yalu River back then.
......
Zhonghai City, near the Bund---
As a famous tourist attraction in Zhonghai City, the Bund has always been a good place for local people to enjoy leisure and entertainment, and for outsiders to travel here.
At this moment, the originally hot sun in the sky is obscured by clouds, and a cool breeze blows from time to time on the beach.
Lao Zheng is an old resident of Zhonghai City, he works in a steel factory, and now the reform and opening up, the factory has been restructured, and the efficiency of his factory has gradually improved, and his salary has been paid in a timely manner.
But what makes Lao Zheng happiest is that his son has a family affair, the woman has a good family background, a house and a job, and the most important thing is that she is beautiful and polite, Lao Zheng thinks it is very good, and his son also thinks it is very good, but ...... Hey, Lao Zheng sighed, the last time his son met the woman, he was depressed, it turned out that the woman bought a new mobile phone for her daughter, every time the girl called, as soon as the son's BB machine rang, she had to run out to find a public phone, and she couldn't line up several times, and almost delayed the appointment.
After a few times, his son complained to Lao Zheng that who still has a BB machine on his waist now, young people have mobile phones, the kind of big palm, and it is very face-saving to go out to socialize.
What can Lao Zheng say, the mobile phone is not something that ordinary people can afford, one is one or two thousand, and the expensive one is thirty or forty thousand, and you can buy a house in the countryside.
Because of this incident, the son and Lao Zheng had a conflict, and the son said that if he didn't buy a mobile phone, he wouldn't fall in love, he wouldn't get married, and he would be a bachelor for the rest of his life.
Lao Zheng said that you love to talk about it or not, and Lao Tzu raised you so much, and he doesn't owe you anything.
The son roared at home, and his wife also quarreled with Lao Zheng, no, Lao Zheng was so noisy that his head exploded, and he came out directly to wander around the Bund, out of sight and out of mind.
There are many small stalls and vendors on the Bund, some selling fruits, stamps, and haberdashery, and occasionally someone will grab Lao Zheng and ask sneakily: "Do you want a plate?
Of course Lao Zheng knows what a "life film" is--- not long ago he met such a seller, the seller kept boasting that this film is good, it is a story of seven macho men fighting beauties, Lao Zheng thought couldn't stand the struggle, so he secretly bought one and took it home, who knew that it was stuffed into the VCD and looked at it, the ghost's "life film" was the cartoon "Hulu Baby".
I didn't expect to meet the CD seller again this time, Lao Zheng looked at the other party carefully, but it was not the one last time, these fake sellers generally change places with one shot, and they are more monkey spirits than guerrillas.
Seeing that Lao Zheng didn't care about himself, he felt that it was no fun to sell CDs, so he left, Lao Zheng was about to turn his head and continue walking, when suddenly an old aunt stopped in front of him.
"What, still coming?" Lao Zheng was a little angry, these CD sellers were too shameless, but before he could get angry, a beautiful DM advertisement had been stuffed in front of him---
"If you buy a mobile phone with a mortgage, please choose Ericsson!" said the old lady enthusiastically in Zhonghai dialect.
Lao Zheng put his hands behind his back: "......"
What the heck?
Mortgage to buy a mobile phone?
Lao Zheng looked at the advertisement stuffed in front of him and couldn't help but take it.
Feel exquisite, heavy, inky and fragrant--- and then look at the advertising content: Have you ever been troubled by not being able to buy a mobile phone? Have you lost face because you don't have a mobile phone? Now all problems can be solved! Buy a mobile phone with a mortgage, Ericsson will help you!
Lao Zheng: "......"
Muttering again, hell!
Yes, it's really hell--- I saw that this advertising color page that can be called a work of art clearly says that you only need to provide identity proof and salary flow, you can pay one or two hundred yuan, and take home an Ericsson mobile phone worth tens of thousands, and then it is written with the specific repayment content and repayment period.
Is that okay?
Lao Zheng was stunned.
At this moment, there is a large group of people who are as stunned as Lao Zheng, these people are playing on the Bund and met the team of aunts who distribute DM advertisements, and after they received the advertising color page, they were stunned by the content on it.
"Isn't it, you can buy a mobile phone for only a hundred yuan?" a young man couldn't help but exclaim.
"Oh my God, can you buy a mobile phone like this?" exclaimed a fashionably dressed girl, covering her mouth.
"Mortgage to buy a mobile phone, so that everyone can buy a mobile phone?" a knowledgeable man thought, touching his chin.
"The mobile phone market is about to change!" exclaimed a businessman.
In the distance, the river is rolling.
In the sky, the wind and clouds change.