Volkswagen did not expect that the competition for Olympic sponsorship qualifications would encounter a crisis of public opinion in China.

"Volkswagen announced a global recall of 870,000 Audi and Passat, with the exception of the Chinese market!"

The reason for the recall is that the rubber protective sleeve of the front axle of the vehicle is a safety hazard, and long-term use of these protective sleeves may cause severe wear and tear of these protective sleeves and no longer have the ability to protect safety, which may affect the steering performance of the front axle at high speeds and cause traffic accidents.

Chinese people who have just been affected by Toyota's advertising door quickly felt the discriminatory treatment from the words "Chinese market exception".

Volkswagen has always been a symbol of quality in China, but now it has been revealed that it is unwilling to carry out a large-scale recall regardless of consumer safety and conceal the facts, which is a big blow to Volkswagen's brand image.

First, public opinion on the Internet soared, and then the domestic mainstream media began to report that Volkswagen was affected by the recall incident.

In addition to the lack of coverage of this recall in the Chinese market, it was dug up by the mainstream media that Volkswagen's 1.8T engine, which began last year, had a large-scale failure in China due to ignition coil failure. Consumers actively complained, but Volkswagen has been hiding the facts and suppressing relevant news reports.

It turns out that there is already a precedent, and Volkswagen has not been treating Chinese consumers differently in the Chinese market for a day or two, and has been treating Chinese consumers as monkeys!

The collective questioning of the media made Volkswagen suddenly ignore its head and bear the collective bombardment of the mainstream media.

"We have provided free repair services to the vehicles involved, and the parts that have potential damage will be actively replaced. ”

Volkswagen immediately began an emergency PR campaign in an attempt to respond to media questions.

However, Volkswagen refused to let go of the word recall, and only repaired it for free, and was not willing to recall it at all.

The main reason why Volkswagen is reluctant to start the recall process by providing free repairs is that the huge lethality of the word "recall" in China may have a negative impact on Volkswagen's brand image and vehicle sales.

"We have provided the best service to Chinese consumers in accordance with the company's after-sales regulations, and as for the recall, we have to do it in our own way because the Chinese government law does not mandate it. ”

The remarks of the Volkswagen media spokesman are logically fine, but they have been misinterpreted and attacked by the media.

"Volkswagen is reluctant to carry out a recall in the Chinese market just because it has exploited the loopholes of national laws!"

"The arrogant Volkswagen doesn't care about the safety of Chinese consumers!"

"Since Mitsubishi Motors, Volkswagen has also given special treatment to the Chinese market, ignoring possible quality problems. ”

......

Immediately after that, two more pieces of news came out, which were even more detrimental to Volkswagen's image in China.

First, according to the statistics of a well-known consulting company, Volkswagen's profits in China once accounted for 7% of its share.

Second, Volkswagen was fined tens of millions of dollars by the U.S. government because of the untimely recall.

Eating Chinese food, but repeatedly unwilling to bear the responsibility of recall, the recall system suddenly became Volkswagen's lifeline. In contrast to China and the United States, Chinese are clearly on the side of differential treatment and are consumers who are not taken seriously. This has made Chinese consumers feel discriminated against, and Volkswagen is no longer the representative of high-quality sedans.

In addition to attacking Volkswagen, the media also called on the state to establish a car recall system as soon as possible and force auto companies to assume social responsibility.

Volkswagen has been in the Chinese market for many years, and the number of vehicles in the market ranks first. However, because Hyundai has just entered the Chinese market and its products have not been on sale for a long time, there are not many models, and there is no threat of large-scale breakdowns.

This time, the recall gate incident encountered by Volkswagen is surging behind the presence of Koreans.

While Volkswagen silently endured the media bombardment, Shouqi Hyundai announced a recall of 637 domestically produced Sonata sedans. Because one of the screws in the body met the Chinese standard, it was rejected by the American standard, so Hyundai decided to recall the Sonata sedan in China for safety reasons.

In addition, Hyundai Motor promises that in the future, if there is a safety hazard in Hyundai Motor, it will not hesitate to immediately recall.

At a time when Volkswagen's image is declining, Hyundai's responsible attitude has been well received by the media.

Volkswagen is now in a difficult situation, announcing a recall is tantamount to admitting that what it did before was inappropriate, and if it does not announce a recall, it has been attacked by public opinion.

"Didn't you go to the public relations media? Why hasn't the report stopped, keeping our company in the headlines!"

Volkswagen China's publicity director was so angry that he scolded his subordinates for not doing things well, and so much advertising and publicity money was spent on the ditch every year.

"This is someone deliberately using the media to attack us, and you must know who is doing it! Whoever profits the most is the murderer. ”

Through the information obtained from the media, the public has learned that the South Koreans are behind the ghost.

We can't let things get worse like this, and we have to find a way to solve it. Anyone who has studied media propaganda knows that one headline can only be covered by another headline.

Soon, Hyundai's Accent and Elantra sedans appeared in the domestic media, and they achieved unsatisfactory results in the collision organized by the American authority, especially the Accent was listed as the most unsafe driving model.

News of South Korea's Hyundai cars of poor quality and substandard collisions began to circulate on the Internet and in the media.

This is not the main means of counterattack, and what makes Hyundai even more uncomfortable is yet to come.

"The South Korean government intends to apply to the United Nations for the Dragon Boat Festival to be its world cultural heritage!"

"The Dragon Boat Festival was preemptively registered by Koreans, who believe that the Dragon Boat Festival belongs to a Korean invention, and zongzi is also a product of South Korea!"

"The Koreans say that the Dragon Boat Festival is theirs, and China is just a toddler in Handan, and they want to compete with China for the patent rights of the Dragon Boat Festival in the world!"

......

At the beginning of 2003, the Korean government's Agency for Cultural Heritage (equivalent to the Chinese Cultural Heritage Administration) decided to promote the "Gangneung Dragon Boat Festival" to the world, and declared the "Oral and Intangible Cultural Heritage of Humanity" to UNESCO in 2005.

The Dragon Boat Festival is obviously a festival for the Chinese to commemorate the birth of the great ancestor Qu Yuan, and now South Korea dares to openly compete with China for the patent of the Dragon Boat Festival!

This is also good, every Chinese has known since childhood that they want to eat rice dumplings during the Dragon Boat Festival, and now they are inexplicably preempted by South Korea in the world.

You must know that the Chinese nation is gradually restoring its self-confidence after the reform and opening up, but the Dragon Boat Festival was robbed by the Koreans for no reason, which hurt the self-esteem of the Chinese.

Whether it is the Internet or the real media, the whole country has suddenly regarded the Dragon Boat Festival as a headline of discussion after dinner.

No one mentioned the public recall door before, but now when it comes to Koreans, everyone grits their teeth with hatred, and they are too shameless.

In the Ming and Qing dynasties, it was still a vassal state of China, but now it dares to climb on the head of China, openly rob China's cultural heritage, and want to snatch the Dragon Boat Festival.

"Why don't they say that Qu Yuan is Korean?"

Someone sarcastically said on the Internet.

"Brother, don't you know? Some Korean scholars have argued that Qu Yuan is of Korean origin, and even Confucius is Korean. ”

Someone else replied.

The ownership of the Dragon Boat Festival has indeed touched the pain point of the Chinese all of a sudden, and the whole country has made a fuss about this incident.

Some scholars have called for traditional Chinese festivals such as the Dragon Boat Festival, Mid-Autumn Festival, and Qingming Festival to be listed as statutory holidays, so that traditional Chinese culture can no longer be lost in vain.

Affected by the Dragon Boat Festival, South Korea's Hyundai car sales immediately fell in China, and the Chinese immediately protested with practical actions.

Volkswagen suffered a recall, Hyundai met the Dragon Boat Festival, but the biggest beneficiary is Zhonghua Group. Among the three applicants, Zhonghua Group does not seem to have any stains.

In the midst of the nationwide wave of nationalism, the first sponsorship of the 2008 Olympic Games held in China would not be able to account for the Chinese people if it was given a foreign brand.

Of course, this is only speculation from the outside world, and it is impossible to know exactly how it will be decided.

At the Great Hall of the People in the capital, Zhonghua Group unveiled the strategic models of its two major brands for the next two years.

First of all, the Huaxia brand, a new MPV born from the light of Huaxia, the M1 project was named Huaxia Hongguang.

Then there was the Chinese brand, which also presented two new R&D models.

One is a small SUV, and the X1 project was named Song. Among the great dynasties of China, the territory of the Song Dynasty was the smallest, and Han Hao used its title on the Xiaoxing SUV.

The second is the third-generation "Qin", which is the main trump card of the new generation, the body is longer than the current imitation of the "Qin" of the flower crown, and it also uses its own design language.

This is also the "Han" that was mistaken for a mid-level car on the Internet, but in fact it is just an evolved version of the "Qin".

Why are you in a hurry to pull these three models out?

The main purpose is to prove the strength of Zhonghua Group, and also to pave the way for the upcoming listing in Hong Kong.

Yin Qingxun is worthy of being a financial talent, China Automobile is listed in advance, the Hong Kong Stock Exchange of course welcomes, as the first stock of mainland automobiles, China Automobile has long belonged to the ideal investment target of many investors.

In order to raise the stock price, Han Hao agreed to put the Chinese assets of the China BMW joint venture into the listed company, and he originally planned to separate it for another disposal.

In terms of sedans, "Qin" occupies the first place in the sales of a single car, and "Tang" in SUV is also a well-deserved king, with a combined sales volume of more than 200,000 units, and the annual profit is expected to exceed 2.5 billion. What's more, the China BMW sedan, which has come from behind, has become the second behind Audi in the domestic luxury car market, with a growth rate increasing year by year and continuing to maintain a profitable attitude.

Such excellent market performance has made consumers eager to subscribe for shares of China Motor.

"The state-owned enterprises in the mainland are not doing well, but the private enterprises like China Motor are very good, and I believe that they will become the leaders of the mainland auto market in the future." ”

"There are too many penny stocks now, and it is rare to come across such potential blue chip stocks. I'm going to subscribe to dozens of lots as heirlooms and give them to my daughter as a dowry when she gets married. ”

......

The number of applications for the public offering of new shares of China Automobile reached 420,000, the total number of applications was about 11.29 billion shares, and the frozen funds exceeded 300 billion Hong Kong dollars, creating a new record in the history of Hong Kong stocks for public oversubscription.

However, its listing was only frozen at 51 billion Hong Kong dollars, which cannot be compared with the current China Motor.

Under such a rush to buy, the share price of China Automobile rose again, and the final market inquiry was listed and traded at 36.5 yuan.

This is double the previous range of 15-18 yuan, and the funds raised by the listing have also doubled significantly, exceeding 7.6 billion Hong Kong dollars. It will be used primarily for the development of new models, the establishment of new production lines, and the upgrading and expansion of existing production facilities and plants for engines, transmissions, parts and accessories.

In the face of a record frozen amount and an ultra-low winning rate, the share price of China Automobile ushered in a rapid rise as soon as it was listed, with a trading volume of more than 4.2 billion yuan on the same day, and the closing price rose by more than 55% to 56.6 yuan per share.

As a result, the total market value of China Automobile has reached about 32.7 billion, and Han Hao's shareholder assets have exceeded 21 billion Hong Kong dollars based on the 64.2% shareholding of China Motor.

Merging the stock assets of other listed companies, Huaxia Industry, Minsheng Bank, and Geely Real Estate, how much is Han Hao's net worth, and the announced numbers are enough to make any ordinary person jaw-dropping.