Chapter 184: Chery Storm
After China and the United States reached an agreement on joining the WTO on November 15, the central government approved the joint venture plan between Toyota and Tianjin Automobile Xiali on November 23 as a positive signal to the world. Pen × fun × Pavilion www. biquge。 info
The total investment of Tianjin Automobile Toyota is 750 million yuan, and the two parties will cooperate with 50:50 shares, and the joint venture period is 30 years. The new joint venture will focus on small cars based on Toyota's NBC platform, which is in line with the positioning of Xiali Automobile in the minds of the Chinese people.
Although Xiali Automobile launched the "Golden Xiali" EFI car with the technical assistance of Toyota, the trend of declining sales is very obvious, there is QQ chasing and intercepting, and there are three old things to press down to grab goods, the most important thing is that the price range coincides with the Chinese car "Qin", and the decline of Xiali Automobile has appeared.
Now that the joint venture with Toyota has officially landed, the people of Tianjin Automobile have breathed a sigh of relief, and with the help of Toyota, the world's third largest automobile giant, the revival of the majesty is just around the corner. The top two positions are firmly held by the two American giants, GM and Ford, and Toyota has always wanted to catch up behind. If it makes efforts in the Chinese market, Toyota is very likely to seize the top position in the future.
First of all, Shuchuan Toyota was suddenly established to produce Coaster buses, and then to Tianjin Automobile Toyota, which was established to produce small cars, and Toyota's strategy of entering China really made many people unable to understand.
Toyota's best-known mid-size sedan, the Camry, and compact sedan, the Corolla, did not make it to China, and the fact that Toyota is known for its star models shows that Toyota has a deeper consideration.
Although it is a joint venture with Tianjin Automobile, Toyota has only brought the technology of the old models of the NBC platform of its small cars, and the Corolla, which is highly anticipated by the market, has not landed.
Since the two joint venture places have been exhausted, how Toyota will develop in China is shrouded in a lot of fog, because it is an indisputable fact that Toyota is now in contact with the FAW Group in negotiations. However, the two joint venture quotas have been used up, and the state will definitely not approve the third quota to Toyota. As a result, rumors have spread that Toyota is pushing behind the scenes for FAW to annex its partners in China, so as to achieve a plan to transfer flowers and trees, especially Shuchuan Automobile.
As a regional car company, Shuchuan Automobile does not have any strength to resist the alliance between Toyota and FAW, if FAW reorganizes Shuchuan Automobile, it is equivalent to getting the ticket to the joint venture with Toyota.
Unlike Suzuki, who came to China early in the morning to catch the market, Toyota wanted to come but did not dare to come, the market was very tempting, but he was afraid that political factors would affect his judgment, and he had been twisting and pinching his decision. Even if he came to the Chinese market, it was only a move to test the waters, and he did not take the fist products to show the courage to take root, but gave people a kind of small family spirit, and there was a mentality that he would slip away when the situation was not good.
Toyota did not bring the corolla to China, giving the Chinese "Qin" a lot of room for survival, after all, the imitation of the corolla products meet the genuine, in the product power must be at a disadvantage. Next year, Toyota will launch the ninth-generation Corolla, which is said to have absorbed many European design elements, and the chassis has been completely updated, creating a benchmark for compact cars in the new century. At that time, the new generation of Chinese "Qin" should continue to learn from Toyota's teacher.
Highly imitating Toyota's eighth-generation Corolla of the Chinese "Qin", the chassis is basically completely copied, with a modified power system and shell, and it can also show strong mechanical properties, which shows Toyota's strong technical ability, worthy of being a powerful giant with a history of more than 60 years of car manufacturing.
On November 28, just 10 days after the State Machinery Industry Bureau issued the "Design Rules for Frontal Collision Occupant Protection", Zhonghua "Qin" held a crash test in the laboratory of Zhehai University of Technology.
Automobile collision safety standards are an important measure to protect drivers, the statutory rules announced by the state will be implemented on January 1, 2000, but to give domestic automobile manufacturers a two-year transition period to improve the model technology, new cars are strict with the new regulations, old cars continue the old regulations, July 1, 2002 all must meet the standards or can not be on the road. According to the crash criteria, 90% of the minibuses and minivans on the market now have to stop production immediately because of their disastrous crash results.
The Machinery Industry Bureau chose to issue the collision mandatory standard at this time, firstly, to ensure safety, and secondly, to meet the needs of international integration after joining the WTO.
The collision test of the Chinese "Qin" sedan invited the governor Zhou Nansheng to attend the observance, and the governor also took this opportunity to come to the Zhejiang Provincial University of Technology for investigation. The province is ready to allocate special funds to support key colleges and universities in Zhejiang, such as Zhehai University and Zhehai University of Technology, which have a certain reputation in the country, to march towards the goal of becoming bigger and stronger.
The industrialization of education is one of the ways identified by the central government to stimulate domestic demand, and the university enrollment expansion plan has been launched in September, and in the future, China's university education will shift from elite education to mass education. The expansion of university enrollment has given young people more opportunities to enter higher education institutions, and has also laid a talent foundation for China's take-off in the 21st century.
Although the industrialization of education has increased the educational burden of the people to a certain extent, it is still a policy decision that benefits the country and the people from a long-term perspective.
With the governor, this time when he returned to his alma mater, he became Zhou Nansheng, and Han Hao was in the second place. In China, people often say that the official character should be ranked before the word wealth, and it is easy for the official to make money, but it is difficult for the official to become an official.
Every year, a new financial special allocation of 50 million yuan is added for a five-year plan to improve teaching conditions and attract talents.
Zhehai University of Technology belongs to the science and engineering college, congenitally shorter than the comprehensive university by half a head, once there was a rumor of merging into Zhehai University, but since the college was upgraded to a university, this rumor has completely disappeared. Now with the support of the province, Zhehai University of Technology can develop and grow rapidly.
Shi Congwen made up his mind, and his goal was to turn Zhehai University of Technology into one of the best science and engineering universities in the Yangtze River Delta region, and to create several ace majors. Now the School of Mechanical Engineering has great potential to take the lead in becoming the national trump card. At present, China Automotive Research Institute has established a joint R&D team with the School of Mechanical Engineering in many forward-looking fields to form an integrated model of production, education and research.
The CVT automatic transmission project jointly researched by the two parties has preliminarily passed the review of the National 863 Planning Committee, showing that the state attaches great importance to automatic transmission, a key field related to national security. Although manual transmission is still the mainstream, from the perspective of foreign countries, especially the American automobile market, automatic transmission is gradually dominating the world, and the automatic transmission with a cost of more than 10 tens of thousands will be one of the bottlenecks restricting the development of China's automobile industry in the future.
"Bang-"
In a head-on collision at a speed of 50 kilometers per hour, the dummy on the Zhonghua "Qin" was not damaged after the airbag was deployed, the engine compartment rout A-pillar was not deformed, and the body structure of imported automobile steel plates withstood the test.
Just in line with the promulgation of the national collision standards, the first collision of domestic automobile brand models, the reporters who were invited to the scene witnessed the safety of the Chinese "Qin", and were able to rub the hot spots to help free publicity.
A good car must first be safe, followed by durability and easy to drive. In terms of safety, Han Hao has always been very strict, and the car is a dangerous tool that must be considered from the worst perspective.
The publicity and promotion of the media have further formed the public reputation of the safety of the Zhonghua "Qin" and driven the sales of sedans.
On December 18, the firecrackers of the automobile company in Anhuai Province were bursting, and the car of the 951 project in the province officially rolled off the assembly line. After nearly five years, the province's all-out efforts to build the car project finally saw the light of day, the car was also named "Fengyun", and the automobile company officially changed its name to "Chery Automobile".
On the map of China's automobiles, there is quietly a young new force. They relied on Ford's second-hand 1.6L engine technology and purchased the models that SEAT had obsolete to produce a Fengyun sedan that imitated the Volkswagen Jetta.
Because it is located in Anhuai Province, Chery Automobile initially planned to use the most famous local "Jiuhua Mountain" as the brand name, but it gave up because the state no longer accepts applications for geographical indications of geographical names. Later, someone proposed "success", but it was rejected because it was too straightforward and earthy. In the end, the word Chery was chosen, which means "unexpected, with Ruiqi".
However, the sedan was produced, but there was no birth permit, and such a sedan was not allowed to be sold on the road. There are always more ways than difficulties, under the local protection of Anhuai Province, the first use of the 6 prefix passenger car directory in the province for sale, local approval of the license business. Now that China and the United States have reached an agreement on the WTO, the catalogue of 7-prefix cars will be opened sooner or later, so Anhuai Province has privately opened an opening in the province to support the development of Chery Automobile.
At the same time, SAIC Motor has announced two blockbuster models off the assembly line, and on the 15th, SAIC Volkswagen Passat was officially launched, and it went straight to Accord and Buick. On the 17th, another epoch-making landmark model, the Buick GL8, landed as an official business travel car, officially opening the era of MPV in China.
In 1999, it was a turbulent year in China's automobile industry, and its own brands were first born as Zhonghua Sedan and Zhengdao Car, and at the end of the year, Chery Sedan took the last train. Among the joint venture brands, GAC Accord, GM Buick, Fengshen Bluebird, FAW Audi, SAIC Passat, and GM GL8 have been unveiled, all of which are products in line with the mainstream market, and the Chinese sedan market is no longer the pattern of the old three dominating the world.
Suddenly, like a night of spring breeze, thousands of trees and pear blossoms bloom, it is not an exaggeration to describe China's automobile market as it enters the new millennium.
Originally, it was planned to be priced at more than 100,000 yuan, but the Chinese "Qin" has already occupied this price space, and as a latecomer, Chery Fengyun has launched an ultra-low price of 88,000 yuan in order to seize the market.
Chery Fengyun is obviously aiming at the Chinese "Qin", everyone is an emerging car brand, and it also belongs to cars under 100,000 yuan, and the target group of the two markets overlaps.
However, Han Hao did not regard Chery Fengyun as a competitor, because Fengyun car did not have a car birth permit and could not be sold nationwide. In addition, whether it is power or configuration, the Chinese "Qin" is obviously higher than Chery Fengyun.
The biggest competitors of China's "Qin" are still the three old ones in China -- Santana, Jetta and Fukang, and whoever can survive the fierce market in 2000 may be the hope for the future of China's sedans.