Under the trade-off, Zhao Quanfu and Han Hao coincidentally chose CVT as the main direction of Huaxia Industry. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Due to the serious patent barriers of AT and the high technical requirements, DCT has no mature commercial products and only exists in the laboratory, and only CVT is relatively easy to overcome among the three.

In the field of motorcycles, Huaxia Industry has some accumulation in CVT technology, although it is far from the automobile transmission, but it is indeed the most suitable road to choose at present.

"Although CVT is the main attack, I still recommend the establishment of AT and DCT research groups, technical research takes time, and the project can be prepared to change direction in the future. It's like a farmer sowing seeds in fertile soil, and the harvest will yield unexpected results. ”

As the director of the Automotive Research Institute, Zhao Quanfu has his own views on the overall planning.

1:1:8, the ratio of R&D funds to AT, DCT and CVT is such that Huaxia Industry is ready to use international resources to develop CVT transmissions in imitation of South Korea's modern model.

It is ready to invite the British Ricardo company to come up with a plan, the German Bosch company to provide key components, and Huaxia Industry will send engineers to carry out research and development work from scratch. Both companies are independent suppliers and are not part of the auto giants, and they are happy to help the Chinese develop the technology as long as the bid is right. Of course, they will not guarantee the success of future research and development, but will only provide solutions as they see fit. These are enough, Han Hao knows that he can only rely on his own strength to succeed in research and development, and foreign aid can only be an auxiliary role.

At the same time, the Automotive Research Institute will also work with Zhejiang University of Technology to apply for the 863 Program special project with CVT automatic transmission.

The 863 Program is a national high-tech research and development program implemented in March 1986, which belongs to the state's overall research and development arrangements for the most cutting-edge, strategic and scientific and technological science and technology related to national security and development. For example, biotechnology, aerospace technology, information technology, energy, and new materials are all fields that condense the world's cutting-edge high technology.

Science and technology are the primary productive forces, and from this slogan, which has been written into textbooks since childhood, we can know that China attaches great importance to and desires science and technology.

At the beginning, the State Council took out a special 1 billion national bond funds to fund domestic transmission companies to tackle key problems in automatic transmissions, and Huaxia Industry was turned away, and now Han Hao intends to start the research and development mode with his own efforts. He plans to compete with the transmission manufacturers to see who will develop the automatic transmission first.

According to the news obtained from reliable sources, the national bond project has selected the AT transmission as the direction of tackling key problems, which is very different from the CVT chosen by Huaxia Industry, and it depends on who can get the automatic transmission one step ahead.

According to Zhao Quanfu's prediction, the whole process will last 3 to 5 years, which is a major project that continues to be invested. To this end, the project budget needs at least 500 million yuan, or even more, which is almost astronomical for weaker companies.

"It's okay, next year, if the market is good, we will raise funds through additional issuance on the stock market, and you don't have to worry about the research and development funds of automatic transmissions. ”

Huaxia Industry is a listed company, and now when it needs a large amount of money, the role of financing channels comes out. Shareholders have no interest on their money and no obligation to repay, which is really an excellent choice for the lowest financing cost in modern businesses.

Of course, once the funds raised are successfully developed, the pull on the stock price will also rise sharply, and the return on investors' investment will also be very considerable. There are always risks in investment, depending on your vision and the conscience of the listed company, whether you really implement the additional money into the actual project.

On November 10, 1999, the U.S. trade delegation visited China to conduct final bilateral negotiations with China on WTO accession. At the negotiating table, the two sides exchanged words and exchanged money back and forth on major trade issues. Finally, under the leadership of the premier, China and the United States signed the "Sino-US Bilateral Agreement on China's Accession to the World Trade Organization", which marked the formal conclusion of bilateral negotiations between China and the United States and laid the foundation for China's negotiations with other major trading partners.

The United States is the hegemon of the whole world, and it is also the leading brother of Western countries, and if China gets rid of the United States, it is equivalent to successfully stepping into the door of the WTO with one foot. China's accession to the WTO is only a matter of procedure, and the only doubt is when it will formally join. It is optimistically estimated that after the United States, China's negotiations with the European Union will soon be concluded, and China will be able to formally join the WTO in 2000 and become a member of the global economy.

In the automotive sector, the United States has demanded a number of concessions from the Chinese government.

First, the import tariff on automobiles has been reduced, from the existing 70-80% tariff for passenger cars to 25%, and for commercial vehicles to 10%.

2. Quota restrictions on spare parts will be abolished, and the import quota will be increased by 15% year by year on the basis of $6 billion from 2000 until 2005, when the quota restrictions will be completely abolished.

3. Open up the auto financial service market, allow foreign auto companies to engage in financial services in China, and relax restrictions on wholesale, retail, maintenance and other services.

Fourth, revise China's automobile industry policy, reduce government intervention in enterprise operations, and abolish the mandatory trade balance, restrictions on the production of enterprise models, protection of intellectual property rights, and liberalization of restrictions on joint ventures of engine enterprises.

However, in consideration of China's national conditions, the United States has granted China a six-year transitional protection period, and has met the rectification requirements for the above four aspects year by year, which is in line with WTO trade rules.

When "News Network" officially broadcast that China and the United States had reached a WTO agreement, there was no one happier than a business leader like Kim Yangyong who wanted to enter the car industry but had been unable to enter.

In particular, the United States has demanded that China revise its automobile industry policy, relax the government's control over enterprises, and prohibit restrictions on what kind of models enterprises can produce.

Not only Brilliance, but also Yueda Kia, Nanqi, Anhuai Automobile, and even Great Wall and other companies that do not have a car business, are celebrating like a stimulant, and China's automobile pattern is finally about to change.

"Now the Zhengdao sedan can finally be justified on the road!"

Kim Yangyong happily opened a bottle of expensive red wine brought back from Europe to celebrate.

If China formally joins the WTO next year, then in a few months the catalogue of 7-digit cars will be released, and then there will be a lot of new forces in the market, and everyone will no longer have to secretly survive under the protection of the government of the place of production.

At this time, Zhonghua Car borrowed Dongfeng and the second automobile joint venture to obtain the 7-digit car directory is no longer envied by everyone, just half a year in advance, everyone will soon catch up with your pace.

Reflected in the stock market, Huaxia Industrial's stock began to fall at the open, and finally closed with a decline of less than 5%, indicating that the market is worried about the prospects of enterprises brought about by the license issue. Originally, Zhonghua Sedan was squeezed into the monopoly directory of the sedan market, but now it seems that this good news does not carry much weight.

Han Hao was calm, the car market is fast and fast, the decision made at the beginning is already the best choice, and the effect can only be tested by time.

What's more, the state has also set up a 6-year transitional protection period, according to the administrative efficiency of the Chinese government, it is estimated that it will take a year and a half to reform the landing, when the Chinese car has occupied the market development.

The first 4S store of Zhonghua Car was officially unveiled in Hujiang City, which belongs to the assets of Baosteel Group, when Baosteel and Huaxia Industry formed an alliance, and now Baosteel has fulfilled its promise.

This is China's first self-owned brand car 4S store, although it only sells one model of Zhonghua sedan, but it still attracts a lot of attention.

Han Hao and Xie Huaru, general manager of Baosteel, attended the unveiling ceremony of the 4S store together, and according to Baosteel's vision, they were deeply involved in the automobile sales industry and closely united with OEMs to form a community of interests, and finally opened the first trial.

If Zhonghua Car responds well and cooperates happily with Huaxia Industry, then Baosteel will promote this model to other domestic OEMs, and now Baosteel and FAW Audi are in relevant negotiations.

The steel transportation service company specially established for Huaxia Industry has played a good role, and the automotive steel plate used in the Zhonghua car began to be gradually replaced with Baosteel products, and Han Hao agreed that as long as Baosteel products meet the national standards, the imported steel plate will be replaced with domestic steel plate.

The investment cost of a Zhonghua car 4S store is about 6 million, which is the cost of being located in a first-tier city, and if the second- and third-tier cities reduce the cost of land, it only takes less than 5 million to win.

In Hujiang City, there is another Zhonghua Car 4S store, which is jointly invested and established by several Huaxia Automobile dealers, which happens to form a diagonal relationship with the 4S store invested by Baosteel.

The opening of the first 4S store attracted a large number of media, because the official price of Zhonghua Sedan will be announced here at the same time, and the new logo will be released.

"94,800 - 128,800!"

There are a total of four models of Zhonghua sedan, which are divided into four standard corresponding: economy, standard, comfort and luxury, and the volume of the model is set as economical, and the price has dropped to 94,800. There are four categories of body colors: white, red, silver gray and black.

The official price is 10,000 yuan lower than the previously announced pre-sale price of 10-140,000 yuan, and after research, everyone believes that 100,000 yuan belongs to the gold standard of Chinese family cars, so Han Hao followed this principle in pricing.

In fact, according to the sales cost of 30,000 units, the starting price of 84,800 Zhonghua cars can still provide profits, but Han Hao does not want the price to be too low to affect the brand image. Once the Zhonghua car falls into the low-price range, it will be difficult to raise the price in the future. I'd rather increase the allocation now, but also keep the psychological price range of 100,000 yuan.

Zhonghua Sedan is positioned as a compact car, and the target is for private families to buy cars.

Buying a Santana, first, is too expensive, second, the model is too old; buying an Accord Buick, with first-class performance but the price is too high; buying an Alto QQ, a 50,000-yuan hatchback car is not face-saving. Now, there is finally a 100,000 landed car, the whole system is equipped with dual airbags, ABS and safety collision energy-absorbing design as standard, to protect the safety of the driver and members of the car to the greatest extent, and is known as the pioneer of China's family car.

With a clear positioning and a very appropriate market entry point, as soon as the pre-sale price of Zhonghua Car was announced, nearly 3,000 orders were received. Now the official price has been reduced by 10,000 yuan, and it is expected that the order volume will further explode.

With the accompaniment of the live band, Han Hao invited Xie Huaru, the boss of Baosteel, to unveil the red cloth for the China Car and officially unveil the new China Car logo.

In the middle of the gilded silver-white circle, a Chinese character "Zhong" is located inside, taking the first word at the beginning of "Zhonghua", which is directly used as the car logo of Zhonghua cars, and even the new production models of Zhonghua Automobile in the future.

This is the best evaluation result from the national collection of car logos, and both the judges and Han Hao spoke highly of this car logo with Chinese characteristics. It is not only in line with the Chinese brand, but also has the charm of traditional Chinese culture, indicating that it is a car brand from China.

In addition, the C1 Zhonghua sedan model was also named "Qin", which was taken from China's first feudal dynasty.

This also indicates that in the future, Chinese brand cars will be named after ancient Chinese dynasties, and it is more appropriate to match the "Zhonghua" logo.

At this moment, the Chinese car has elements of Chinese origin, showing that this is a car made by the Chinese.

Of course, corresponding to the "Zhonghua" logo, the "Huaxia" logo has also been changed from H to "Hua" written in Chinese characters, showing Han Hao's respect for Chinese culture.

China's sedan has Chinese elements, and the use of Chinese character trademarks is a very good creative experience, Han Hao said in an interview with reporters after replacing the car logo.

In addition, Han Hao also announced that Huaxia Industrial Group officially changed its name to China Automobile Group, and the name of Huaxia Industrial Co., Ltd., which is listed on the A-share market, remains unchanged and belongs to the listed company under China Automobile Group.