730 [Unbroken, Unbroken]
In-room ---
Song Zhichao's applause attracted everyone's attention, and Bi Wenfeng, as the host, couldn't help but say: "Mr. Song, you have listened to it for so long, I don't know what you think?"
Nie Weidong also looked at Song Zhichao, after all, those suggestions just now were all made by himself, and he hadn't done this kind of thing for a long time, and he didn't know whether it was right or wrong.
Others looked at Song Zhichao, everyone knew that he was a big man, and he was ruthless, as soon as he came to power, he purged Ericsson's original high-level management, and now he is promoted by everyone here--- it can be said that everyone is afraid and in awe of him.
Song Zhichao seemed to have been sitting on the chair for a long time, and he felt a little uncomfortable, so he got up from the chair.
Today, because of his participation in the conference, he wore a formal suit, with a black blazer on the outside and a white Western-style vest on the inside.
At this moment, the suit jacket was put on the hanger by him, he put one thumb in the small pocket of the vest, walked along the conference table, supported his hand on Nie Weidong's chair, turned around and raised a finger, and said to everyone in a solemn tone: "Do you know what rumors in this world are the easiest to break? That is the rumors of high technology. The rumor-mongers don't know how to pretend to understand, so they make a fool of themselves, as long as they verify it in front of experts, they will immediately show their original form. ”
"Assistant Nie gave us a good suggestion, we are now lacking such an expert who can convince the public. Song Zhichao smiled and walked to the book storage area in the conference room, where the books and magazines are for those who are bored before the meeting, and they are basically some of the best-selling newspapers and magazines at the moment.
Song Zhichao bent down, took down a newspaper casually, and then threw it on the conference table, and said in an unquestionable tone: "Acquire it!"
Everyone: "......"
I was very surprised, and I bought something so casually.
Bi Wenfeng took the lead in picking up the newspaper and looked at it, smiled, and then handed it to Nie Weidong.
Nie Weidong took it and looked at it, and couldn't help but look up at Song Zhichao. There was a hint of admiration in his eyes, as if to say, did you have a calculation?
The others were even more curious, and they all looked up, and those in the back even stood up, insisting on seeing what the newspaper was.
Everyone looked so carefully that they couldn't help but be stunned, only to see that the newspaper masthead had three words written on the masthead--- "Electronic News"!
The newspaper was founded in June 1977. Formerly known as "Electronic Instrument Technology Bulletin", it was officially renamed "Electronic News" in 1980, and in 1981, it was changed from a monthly newspaper to a semi-monthly newspaper (four open and four editions), and was officially distributed to the whole country through the post office, thus becoming the first public electronic technology professional newspaper in China. In 1982, it was changed to a weekly newspaper; In 1993, it was increased from the original four open four editions to four open eight editions.
Of course, none of this is the point, the point is the newspaper's national reach.
For a long time, in the electronic newspaper industry, its circulation and economic benefits are among the best, with a single issue of 520,000 copies at its peak. Since the 80s, "Electronic News" has planned the "National Top Ten Special Production Competition for Electronic Enthusiasts", which is not only the first competition in the history of "Electronic News", but also the first large-scale competition in the history of China's electronic newspapers. So far, it has been recognized as the media with the largest number of competitions and the greatest social impact in the country's electronic newspapers.
At this moment, as soon as they saw this newspaper, combined with Nie Weidong's words before, everyone understood that as long as this newspaper could publish some good news about Ericsson's mobile phone, those damn rumors would be self-defeating, after all, in the field of electronics, this newspaper's right to speak is absolutely authoritative.
It's just that...... It's perfectly possible to secretly contact this newspaper and ask them to help Ericsson set the record straight, so why buy it?
To drink milk, there is no need to buy a cow.
Immediately, someone raised this doubt.
Song Zhichao smiled, paced slowly back to his seat, and said while slowly sitting down: "Adong, you explain." He threw the question to Nie Weidong again.
Nie Weidong knew that Song Zhichao was testing himself, to be precise, he was giving himself the opportunity to establish his prestige in front of everyone--- after all, he was a parachute, and he landed out of thin air by relying on Song Zhichao's relationship and became a high-level person, and many people were not convinced.
Nie Weidong glanced at everyone, saw that everyone was looking at him, and said: "In fact, this problem is very simple, in addition to our Song Group's mobile phone business, we also do DVD business, and other businesses involving electronics, to be precise, our group's biggest investment direction is the electronic business, therefore, we need an authoritative tongue to help me do business publicity, this kind of publicity is different from general advertising, to have a strong technical content, and it is precisely the "Electronic News" is a good choice." ”
"For example, we are now going to launch a new mobile phone, and we must choose a very professional platform at the beginning of the mobile phone release, at this time we can choose the "Electronic Newspaper", on which we publish the new technology of our mobile phone, which has been updated with software and hardware, these academic languages are generally incomprehensible and difficult to understand, but the people who subscribe to the e-newsletter know what it means. ”
"When these people understand the advantages and advanced technology of our new mobile phones, they will involuntarily help me to do publicity, with these experts or technicians to do the publicity, the persuasiveness will reach 100 percent, and then we will launch a generalized advertisement, we can get twice the result with half the effort, because we need to explain the new technology, these experts have already explained to us, we don't need to invest more advertising money." ”
Since everyone can sit here, then they are not fools, as soon as they heard Nie Weidong's words, they immediately understood that this was to find a stable publicity platform, with the help of the tongues of those experts to help their company's products be promoted. Just like selling special drugs, you have to find an expert.
But soon someone stood up and asked a question, that is, this newspaper belongs to a "weekly", even if it is published at the fastest speed, it can't save the fire from far water--- what should I do?
This question is quite difficult to handle, Nie Weidong pondered for a while, and after thinking for a long time, there was no good suggestion.
Everyone else scratched their ears and cheeks, but they couldn't think of a way.
Bi Wenfeng has strong execution ability and profound legal knowledge, but he lacks it in planning, after all, interlacing is like a mountain. What's more, this is Zhonghai, not Hong Kong, and he is not very familiar with the geographical environment and humanities here--- in fact, this is one of the reasons why Song Zhichao promoted Nie Weidong as his assistant.
Although Nie Weidong's family is in decline, he has also been a "ground dragon" here--- he is a dragon, not a snake, and his familiarity with the environment is incomparable to ordinary people.
Seeing that everyone was silent, Song Zhichao spoke again and said, "Then do a DM advertisement!"
Everyone: "......"
looked at Song Zhichao together, looking confused.
Song Zhichao then remembered that the "DM advertisement" in this era was not yet popular, and many people didn't know what it was. In the previous life, the kind of color pages distributed by supermarkets every time they engaged in activities were actually DM advertisements, and later extended to DM newspapers, which were distributed for free and only charged advertising fees.
Seeing that everyone looked at him with a confused face, Song Zhichao thought for a while, and unhurriedly explained what "DM" is, which belongs to the abbreviation of the English word, and this kind of newspaper is distributed for free, similar to the current leaflets......
After explaining for a long time, everyone realized that it was a "propaganda page", and a foreign name.
But how do they know that this leaflet is very different from the one in their hearts.