In this era, people's propaganda thinking mode is still limited to TV commercials and simple paper advertisements.

But how do they know that the "MD advertisement" mentioned by Song Zhichao is not at all the same as the leaflet advertisement they know.

Yes, the leaflets of this era are flying all over the sky, especially with the explosion of the health care products industry, such as what three strains of oral liquid, as well as ant oral liquid, etc., a large number of cheap paper advertisements flew into thousands of households, and even posted on the toilets in the vast rural areas, as well as on the walls next to the national highway.

This kind of cheap advertising is "deeply rooted in the hearts of the people", so the health care product market also surrounds the city from the countryside, and it is very hot.

But the question is, mobile phones are different, mobile phones are high-consumption products, is it good to do such advertising?

In the face of everyone's questions, Song Zhichao didn't tell them too much, but said that this kind of advertisement can be well designed, it must be rich in content, exquisite in style, and it is best to use coated paper for color printing.

At this moment, the surrounding people were a little confused.

Coated paper color printing?

That's a lot of money.

yes, can't you just print it in black and white?

Song Zhichao didn't bother to explain to them what is called "the strength of contemporary enterprises"--- the more beautifully printed DM advertisements, the more they can reflect how strong an enterprise's soft power is.

For example, if you are on the street and receive two real estate advertising pages at the same time, how do you judge the strength of these two companies? Of course, from the paper, content, style and other aspects of the color page.

The better the color page is done, the more willing it is to spend money, and in the hearts of the broad masses of the people, its strength will be stronger.

Finally, after solving the above series of problems, Song Zhichao once again handed over the initiative to everyone to study the circulation of this issue of DM advertising, after all, it is necessary to target customers, and the circulation can be controlled at a specific number to avoid waste.

This time, the planning manager has the right to speak, after all, after doing publicity for so long, of course, he knows who his target group is and how many there are.

The planning manager said that the target group is the middle class that has gradually become wealthy, after all, buying a mobile phone of 10,000 or 20,000 or even 30,000 or 40,000 yuan at a time is a luxury behavior, and not many people can afford it. Therefore, the manager set a target of 50,000 copies.

After listening to the others, no one said a word, after all, what the planning manager said was very reasonable, 50,000 copies should be a lot, enough to meet the market demand.

Seeing that after he finished speaking, no one said anything, let alone objected, the planning manager was inevitably a little proud, and the frustration he had eaten before was swept away, and he said in his heart that he still had to be professional in planning, and it was not enough to just say it with his mouth.

Thinking of this, the planning manager couldn't help but glance at Nie Weidong--- he was targeting Nie Weidong, for this parachute, he was ten thousand unconvinced, why did he come here to be on an equal footing with these high-level executives?

When Nie Weidong saw the planning manager looking at him, he thought that the manager was "consulting" whether he had any opinions with his eyes--- after all, he was too sharp just now.

Nie Weidong originally wanted to restrain his light, but since the other party asked for his opinion so sincerely, then ---

"Ahem, I'm sorry, can I say a few words?" Nie Weidong said.

Planning Manager: "......"

I know you can't sit still and want to be in the limelight, come on, see what you can say.

Everyone else also looked at Nie Weidong.

Song Zhichao took out a cigarette and bit it in his mouth, looking at Nie Weidong with a thoughtful expression.

As the initiator and executor of this meeting, President Bi Wenfeng signaled that Nie Weidong could continue--- but he didn't understand what he wanted to add.

Nie Weidong took a deep breath, stood up, and walked to the whiteboard next to the conference room.

Everyone didn't understand what he was going to do.

Nie Weidong stepped forward, picked up the chalk, and directly drew a very simple "Zhonghai map" on it, and then the chalk was like a knife, brushing, and directly divided the map into four parts.

Then he turned back to the people present and said: "I have roughly studied it, and now there are about 20 million people in Zhonghai, which can be roughly divided into four groups according to the salary level. "I drew a pyramid next to the map.

"They are the lowest level of migrant workers, whose monthly income is about 150 to 300 yuan, and the specific number is about 700,000 to 1 million; the second layer of local workers with a monthly income of about 500 yuan, this group is the largest group in China Overseas, with about 15 million; the third layer is about 800 yuan to 1,500 yuan of employees of foreign-funded enterprises, and the elite of other companies, the number is about 3.5 million; the last and fourth layer, which is also the class with the highest mobile phone penetration rate, they belong to the emerging middle class, most of them are company bosses, self-employed, stock speculators, and their assets are basically hundreds of thousands, millions, even hundreds of millions...... The number is about 500,000. ”

Everyone didn't expect Nie Weidong to analyze it like this, and almost thoroughly analyzed the entire working class and emerging class of Zhonghai.

Nie Weidong took the chalk and directly circled the fourth layer, which is also the highest layer of the pyramid, and said: "At present, the main consumers of our mobile phone market are them, but the ownership of this class has become saturated in recent years, so the 50,000 copies issued target specified by the Planning Department is not wrong--- 500,000, and one tenth of it will be extracted, isn't it 50,000 copies?"

"But ---" Nie Weidong suddenly lengthened his voice, giving everyone a moment to think.

Everyone looked at him, not understanding what he was going to say next.

Nie Weidong's eyes were scorching, he stretched out his hand to circle the pyramids of the third and second layers, and said in a leisurely tone: "Why don't we target these two strata? The group of 18 million people, can we just let it go in vain?"

Everyone in the audience was stunned--- locked on the second and third layer groups?

The third layer is better to say, after all, the monthly income is thousands, and you can buy a mobile phone with a little savings for a few months, but the second layer, their monthly salary is only 500!

Five hundred yuan, what kind of mobile phone do you buy?

Although 500 yuan seems like a lot in this era, after all, the national per capita salary is only about 250 yuan, but Zhonghai is a high-consumption city, and the expenses of a family are all supported by 500 yuan.

Just when everyone shook their heads, expressed their incomprehension, and expressed their opposition, suddenly, pop, applause rang out again.

When the planning manager saw that it was the big boss Song Zhichao again, he couldn't help but show a resentful look, and said in his heart, Why didn't I applaud when I spoke?