13 August, 1994.

"Wait for three more days, Nokia mobile phone promotion!

"There is a quality problem with Ericsson mobile phones, and you should never buy Ericsson when you buy a mobile phone!"

"Ericsson is under investigation for tax evasion!"

News like this has spread in Zhonghai.

--- in a mobile phone store

A beautiful girl is looking at her phone in the company of her boyfriend.

In the end, the girl took a fancy to Ericsson's mobile phone and felt that it was small and cute, which suited her very well.

Her boyfriend stopped her, saying that this kind of mobile phone was not worthy of its name, and that there was a quality problem, and no matter how the clerk explained, he didn't believe it.

The girl likes Ericsson very much, but she loves her boyfriend even more, not to mention that her boyfriend pays for a mobile phone, so in the end, she chose Nokia.

……

Another mobile phone store---

A working-class company employee, who has saved up money for a long time, is preparing to buy a mobile phone of his own here, after all, many successful people and fashionable young people are now proud to be able to afford a mobile phone, and he also wants to buy a mobile phone to save face.

He likes Ericsson's mobile phone, because he likes to listen to Andy Lau's songs and is a loyal fan of Andy, and Andy helps Ericsson advertise and be a spokesperson, so he loves Andy, loves Wu and Wu also likes Ericsson.

But when he saw a newspaper on the counter prominently advertised the "Nokia and Motorola" brand mobile phone promotion, the promotion was as high as 1,000 yuan, he was stunned.

1,000 yuan, my monthly salary is only 300 yuan, and it takes three months to make so much money, so why not choose to wait for two days and buy a promotional machine?

For a time, his own interests overcame the worship of Andy--- after all, a salaryman like him thought most about benefits.

……

Mobile phone in-store ---

A businessman-looking customer, accompanied by a friend, picks up a mobile phone at the counter and has his eye on a new Ericsson business phone.

The clerk who bought the mobile phone enthusiastically introduced him to him, saying how fashionable this mobile phone is, how complete the functions are, and it is a must-have mobile phone for all elites.

After listening to the introduction, the merchant took the initiative to ask the clerk to take out his mobile phone and look at it carefully, thinking it was really good.

But just when he decided to pay,

Beside him, his friend who followed him suddenly whispered something in his ear.

The merchant had a look of surprise on his face, then said sorry, left the counter, and walked towards the Nokia and Motorola counters, no matter how much the Ericsson clerk behind him could call.

For businessmen, paying taxes is the duty and obligation that enterprises and companies should fulfill, and an enterprise suspected of tax evasion has no future. Of course, their phones, he will not buy either.

……

In this way, similar things happened in the major mobile phone stores in China Shipping.

Due to the influence of Long's mobile phone communication promotion advertisements and deliberately creating rumors, Ericsson's mobile phone sales have changed from the previous surge to a decline in just one week, and the decline is as high as 30%.

In the face of such a brutal sales performance, the headquarters of Zhonghai Ericsson immediately held a major meeting.

The meeting was presided over by Bi Wenfeng, Nie Weidong assisted as an assistant, and Song Zhichao directly incarnated as an outsider and was responsible for auditing.

According to Bi Wenfeng's analysis, Ericsson is currently under unprecedented threat, and if it is not careful, its position in China Shipping will be in jeopardy.

Nie Weidong believes that this is the opponent's oppression skills to force them to submit. There may be ruthless tricks in the future.

Bi Wenfeng agreed with Nie's point of view, telling everyone that he had received reliable information that Long's Enterprises was inviting Hong Kong superstar Chow Yun-fat to shoot their mobile phone commercial at a high salary, and it was shooting overseas.

Suddenly, there was silence all around.

Chow Yun-fat?

That's a super big name, one level higher than Andy Lau. In case his commercial is broadcast, I'm afraid it will be empty, and Nokia and Motorola won't be crazy by then?

In this era, because there is not much media, and there is no Internet or anything, everyone's perception of the star effect comes from TV commercials--- of course, they also know how powerful Chow Yun-fat is, that is Brother Xiaoma, that is Xu Wenqiang, that is ...... The idol of our all-Chinese people!

But the current situation seems to be the first thing to clarify the two problems of corporate tax evasion and the quality of mobile phones, which involve the company's image, which is the top priority, and ask everyone what solutions they have.

The high-level leaders who participated in the conference brainstormed and put forward their opinions one after another, some said that they would be clarified in the newspaper, some said that they would explain on television, and some directly appealed and accused the source of the rumors.

As an assistant, Nie Weidong immediately objected, on the grounds that these suggestions treat the symptoms but not the root cause, especially at a time when the Ericsson brand is being hit hard, if he rashly does so, it will only expand the situation, so that those who don't know about it also know about it, then it will be in the hands of the opponent.

Nie Weidong's words made everyone think deeply and felt that it was very reasonable, after all, the scope of rumors is still very limited, and there is no need to spend money on your side to make things bigger, so the gains will outweigh the losses. But it seems a little unreasonable to ignore it like this.

Song Zhichao watched coldly from the side, watching everyone express their opinions, and also saw Bi Wenfeng's ability and calmness in doing things, as well as the thoughtfulness of Nie Weidong, who was personally promoted by Song Zhichao--- this young man of the Nie family, who was originally self-defeating, seems to have begun to show his talent for doing business.

At this time, Nie Weidong spoke again, he said that the quality of mobile phones in this era is not a matter of one person, nor can it be achieved simply by denigrating the poor quality--- only professional is authoritative.

No one understood what that meant.

Nie Weidong explained, very simple, mobile phone is a very complex high-tech product, not ordinary people can judge, since the opponent said that our mobile phone quality is problematic, then why don't we find an authoritative organization, find those real experts to test it? As the saying goes, real gold is not afraid of fire, unless we ourselves have no confidence in our own products.

After a pause, he said that when the truth is revealed, we don't need to speak, someone will speak on our behalf--- and it will be an authority figure who will represent us.

Nie Weidong's words stunned everyone, test, how to test? What the hell is the expert?

Nie Weidong saw that everyone was looking at him, so he said that of course he had to find an expert in electronics, and he was the kind of person who had authority and could be convincing.

Everyone: "......"

Continue to be circled.

But at this time, I listened to "papapa", and some people applauded.

Everyone looked sideways and couldn't help but look, only to see that the person was Song Zhichao, who had been listening all the time but had never spoken--- the real boss of this company.