The success of the Disney movie this time still gave Xu Zhi a certain surprise, all along, his wealth has been obtained by relying on the "Unknown Prophet", but this time Mike Eisner has relied on his own ability to obtain huge benefits for the Disney company, and in terms of credit, it has actually surpassed the "Beauty and the Beast" proposed by himself.

This is a good thing, Disney is currently Xu Zhi's most heavily indebted company, if it does not get out of the predicament as soon as possible and form the ability of self-hematopoiesis, then investments in other areas will become shrinking because of this debt.

Mike Eisner thought for a moment and replied: "Disney currently has a lot of business, all of which are operated around the cultural industry, and from the perspective of the company's strategic development direction, the company's most important products are still various images and film copyrights, so next, the company's entire operation is still based on the extension of the cultural industry!"

"So what should I do?" Xu Zhi also agreed with Eisner's opinion that Disney's most valuable thing is not Disneyland, but the copyright of countless animation products, movies, cartoons and various cartoon characters.

At the end of the 70s, when the United States protected copyright for 56 years, Mickey Mouse was founded on November 18, 1928, that is, Mickey Mouse's copyright would be legally used by anyone in 1984!

At that time, Disney was not at its peak, but it was much stronger than it was in the early 80s, and after using its strong network and human and material resources, it successfully pushed for changes in American law and extended the copyright protection period to 75 years.

Copyright is the lifeblood of Disney!

Mike Eisner continued: "We need to operate in two directions, the first is to maintain the commercial value of Mickey Mouse, Donald Duck, Snow White, and other characters, and although everyone in the United States knows about them, we also need to invest more money in making movies and anime shows about them, making them more famous, forming a virtuous circle, so that not only in terms of box office returns, but also in terms of various peripheral income."

The second is that we need to shoot new movies, in terms of movies, once successful, the speed of capital return is very fast, which can reduce our debt and operating pressure, and I also take into account the copyright issue of Disney's current most valuable character image Mickey Mouse, although it has been extended to 2003, but in the long run this is still a big hidden danger, so in the next ten years, we must create some similar well-known cartoon characters, so that is the long-term solution. ”

"The idea is good, but it's not easy to do, what are your plans?" Xu Zhi naturally agrees with Eisner's opinion, the cultural industry, IP is king, a good IP, a great company can be born, and Disney's success starts with Mickey Mouse.

Mike Eisner laughs: "I have set up a content business unit within the company, which is fully responsible for the company's future films, television, animation, and the most important of which is the star-making project, which is to launch new cartoon characters.

However, it is difficult to say that this kind of thing will definitely succeed if a cartoon character will succeed, Donald Duck back then, in fact, was a small supporting role at the beginning, and later audiences all over the United States liked this character, and Walt Disney fully promoted this cartoon character.

I will let Disney focus on launching some new cartoon characters, and how to choose in the future will also be decided according to the reaction of the market!"

"That's fine. Xu Zhi nodded and agreed, even if Disney's huge channels are used to forcibly launch a new cartoon character, it has the ability to promote it to the United States and even most parts of the world, but what is the market reaction, whether people like it or not, it is difficult to control, many times, the company's policy is to cast a wide net and raise fish, and many characters are launched in an anime, which is liked by the audience and then focused on training.

Mike Eisner said: "Now the global economy has begun to shift, before the 70s, the United States and Europe are the main body of the global economy, but now the Asian economy has also begun to rise, a large number of factories began to move from Europe and the United States to Asia, the income of local people is also growing rapidly, although the average is not as good as Europe and the United States, but Asia has more than half of the world's population, this market will be very huge, even if there is no income now, but I think ten or twenty years later, I will be able to get greater returns!" ”

"Then how do you plan to lay out the Asian market?" Xu Zhi asked.

"That's where the boss's help comes in!" Mike Eisner chuckled, "I heard you're planning to launch a commercial satellite?"

"You know a lot!" Xu Zhi smiled and said, TVB is preparing to launch its own commercial satellite, this process cannot be confidential, just applying to the ITU is public information, but even in the Internet era, without a special investigation of this matter, it is impossible for unrelated people to know.

Mike Eisner said: "Don't get me wrong, one of my college classmates is currently working at Alcatel Airlines, and he specially consulted me about this matter some time ago, hoping to connect with you through me, and they want to connect with this satellite customized business, but I didn't agree." ”

"I see. Xu Zhi nodded, in order to develop their business, major satellite manufacturing companies will naturally keep an eye on all kinds of information in the ITU, and the launch of commercial satellites needs to disclose a lot of information, and the current market price of a satellite is often hundreds of millions of dollars, which is naturally the goal that major satellite manufacturing companies strive for.

"The coverage of satellite TV channels is very large, enough to cover the whole of Asia, and if TVB's English channel and Chinese channel can broadcast a large number of Disney's various animation programs, it will be of great benefit to our layout in the Asian market. In terms of the price of broadcasting rights, there will also be great discounts. Mike Eisner said with a smile, although both companies are the same owner, but even if the left hand is right handed, the procedure has to go through again, and for Disney, this is almost no cost, and it can quickly become famous in the Asian market.

"Chinese channel?" Xu Zhi asked, "Are you going to enter the mainland market or the Chinese market in Southeast Asia?"

Mike Eisner said: "It's both, I've already looked for someone to investigate, and the Chinese are a wealthy group in Southeast Asia, and although the population is not as large as the indigenous people, they have better spending power."

As for the mainland, although it seems to be economically poor, they have too many people, and even if a small part of them have spending power, it will be a very large market!"

......