"You've already sent someone to the mainland?" asked Xu Zhi.

"Not yet, but I plan to go to the mainland next month to talk to CCTV about a cooperation plan, and I plan to introduce the cartoon "Mickey Mouse and Donald Duck" to the mainland. "As for the economic situation in the mainland, I also guess based on some trade conditions, last year the whole mainland imported more than 50,000 cars, as far as I know, most of these cars are not needed by the government department, which also shows that there are still a large number of wealthy families in the mainland."

Of course, I pay more attention to the future development trend of the mainland, at present, the trade volume of the entire mainland is rising sharply every year, once the average economy goes up, the future market must not be small, and this time to the mainland, I also intend to hand over part of the toy orders to the mainland, the production cost will also be reduced a lot. ”

"Then how do you plan to cooperate with CCTV?" Xu Zhi asked, after the first five years after the reform and opening up, the mainland's economy has made great progress, and many international giants are planning to develop this market, but basically at the beginning they are mainly small-scale exploration, and at the same time only focus on short-term interests.

For example, the Chrysler Automobile Company of the United States, in order to open up the mainland market, sold its high-end engine technology to the mainland at a low price, which is a very insightful business investment.

At that time, the mainland had begun a joint venture with Volkswagen to produce Santana, but there was still a lack of a high-end sedan in China, and in the case of Chrysler's engine technology, the senior management of the Ministry of Automotive Industry in the mainland hoped to introduce Chrysler's Dodge production line and Chrysler to produce a joint venture.

Chrysler's top brass saw themselves as the only option for the mainland government, so they sold an outdated production line for a sky-high $160 million in an attempt to make a fortune.

At that time, the mainland was unwilling to give up this opportunity for cooperation at will, and the Secretary of Industry came to the United States in person, but he did not even see the CEO of Chrysler.

Eventually, Chrysler also paid the price for its ignorance, and when Volkswagen learned of this, it immediately contacted a mainland business delegation that was still in the United States at the time, and invited them to an Audi production workshop in the United States.

If it weren't for Chrysler's short-sightedness, then the high-end official cars in the entire mainland would now be Chrysler's Dodge Motors, and the loss of market and profits would be enough to be measured in tens of billions of dollars.

In the original history, although Disney did not make any major mistakes in the process of entering the mainland, it was definitely not a success, and Xu Zhi did not mind reminding Eisner.

Mike Eisner said: "The content of the cooperation is very simple, I will license animations such as Mickey Mouse and Donald Duck to CCTV, and they will give us a certain copyright fee, but in terms of dubbing and translation, there will be some detailed negotiations. ”

"I don't care about dubbing, translation or anything. Xu Zhi shook his head and asked, "I want to know, the copyright law on the mainland side is not perfect, how do you deal with this?"

Because of Volkswagen's strong demand, the mainland government has passed the patent bill, but the copyright issue is still in a blank state, but then again, even if this law is introduced, it is unlikely that it will be possible to really spread the whole mainland in a few decades.

"It's true that the mainland government's copyright management system is far worse than that of the United States, so in this regard, we will have strict restrictions on the other side and absolutely not allow any infringement by the other party," said Mike Eisner. ”

"Your kind of thinking is not a problem in the United States or Europe, but I am a Chinese, and I know the mainland market very well, and I can clearly tell you that if you do this, it is absolutely impossible to really enter the mainland market. Xu Zhi smiled and shook his head in rejection.

In places like Europe and the United States, where copyright control is extremely strict, the entertainment industry is extremely profitable, and many entertainment and software giants want to replicate the same model in the mainland to make huge profits, but none of them have succeeded.

Historically, also in 1984, Disney representatives discussed with CCTV about the introduction of cartoons, but the process did not go well, and it was not until October 1986 that "Mickey Mouse and Donald Duck" began to be broadcast on CCTV.

A cartoon has been negotiated for two years, surpassing the Baosteel project between China and Japan, and the latter's investment is as high as 8 billion US dollars, which needs to be decided by a meeting of the central government, and the former is just a matter of two companies!

The fundamental reason why it took two years is that Disney attaches too much importance to copyright issues, and the first negotiation brought an agreement as thick as a brick, and at the same time has extremely strict requirements in terms of broadcast rights, broadcast times, broadcast time, dubbing, etc., 104 episodes of cartoons can only be broadcast once on CCTV, and cannot be replayed, copied and published to affect the product.

At that time, Disney's idea was very simple, they were very confident in their Mickey Mouse products, believing that CCTV would be able to attract countless mainland people once it was broadcast, and then Disney could sell audio peripherals at a high price, or they could wait for countless local TV stations to come to seek cooperation.

This business model is suitable for Europe, the United States or Japan, South Korea and other countries, but it is obviously not possible in the mainland, piracy is rampant, even in the 21st century, it is difficult to break off, and local TV stations because of the official background, it is impossible to pirate openly, but it is also impossible to use luxury foreign exchange to buy cultural products without any strategic significance, so Disney's plan basically failed, until 1994, it began to slowly return to the mainland, wasting nearly 10 years.

Mike Eisner was stunned for a moment and asked, "What do you mean, boss?"

Xu Zhi shook his head and said: "For a group that has just come into contact with modern commercialization, you can't force them to abide by the Western patent and copyright system in a short period of time, and if you want to profit from the American model, it is absolutely impossible to succeed." ”

"So what if we ask the mainland government to formally legislate?" Mike Eisner added: "As far as I know, the first set of patent laws in the mainland was introduced this year because of the strong demand of Volkswagen, and the protection of copyright is very similar to patents. ”

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