During the negotiation, Li Tianping, in order to show that Tianye Automobile has great development potential, couldn't help but say two things that impressed Han Hao. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The first is that Toyota took the initiative to come to the door and intended to produce pickup trucks together with Tianye Motors. As we all know, the field pickup is also an imitation of Toyota Hilux pickup, after the success in the domestic market, Toyota took the initiative to seek opportunities for cooperation between the two sides. Toyota said it could ship the entire hilux pickup equipment from Nippon Ahonto to produce authentic hilux pickups in China, but on the condition that Tano Motors abandon its own car brand and concentrate on producing products for Toyota's contemporary factory. This condition was rejected by the arrogant Li Tianping, because he has always insisted on keeping the self-developed pickup truck brand and does not want to become a Japanese worker.

It is not uncommon for domestic companies to refuse Toyota's intention to cooperate, and FAW, SAIC, etc. have basically given up their car brands for joint ventures. This made Han Hao can't help but look at the arrogance on his body, Toyota also talked about the cooperation of Jinbei Light Bus with Brilliance in the same name, but was also rejected by Jin Yangyong.

The second one is even more interesting to Han Hao, Li Tianping said that the BMW Group is negotiating with Tianye Motors, preparing to buy Rover's Land Rover brand Freelander off-road vehicles in China for production, for which the two sides have been negotiating privately for a long time, and even have preliminarily initialed a cooperation agreement, and the Baozhou municipal government also knows. This is big news, and the international giant BMW Group has not even gone so far as to cooperate with a large state-owned enterprise group and has come to Baozhou, a slightly remote state, to look for cooperation with Tianye Automobile? Li Tianping smiled and said nothing about this, saying only that it was because Tianye Automobile had strong development potential.

Look, if Huaxia factory invests 100 million, it may be able to cooperate with Toyota or BMW in the future, and now Tianye Automobile is temporarily difficult, but it does not mean that it will be the same in the future, and now is a good opportunity to invest at the bottom.

100 million Huaxia Automobile can get it, but how much benefit this money can get depends on how the two sides negotiate. If the conditions are right, Han Hao has plans to invest in Tianye Automobile.

It's worth the trip, Han Hao's thoughts are exactly like this. What he is more concerned about is why the BMW Group chooses Tianye Automobile, which is not even a second-rate automobile manufacturer in China, how can it attract BMW?

That's right, if state-owned enterprises can make joint ventures with foreign-funded auto giants, why can't private enterprises? Although Han Hao has always insisted on developing national independent brands, this does not conflict with joint ventures with foreign auto giants. In the field of engines and transmissions, Huaxia Automobile has taken many detours and gained unprecedented experience in the process of cooperating with AVL and Getrag foreign companies. If you can build a car with BMW, it will be for Huaxia Automobile to invite a master at the door of the house, and you can learn from the teacher. Of course, technology can't be stolen, so production management, technical standards and supplier selection can all be shared.

As far as Han Hao knows, now that the BMW Group is in trouble in Europe, it is only a matter of time before it breaks up with Rover, and everyone knows that no company can afford to lose hundreds of millions of dollars a year. Now that China has been recognized as a large market with great potential for future automotive development, BMW will not let go of entering China if it wants to make a difference.

What does BMW value most about its partners? Han Hao pondered all the way on the plane on the return trip. Since he couldn't figure it out, he just went directly to the door to see what the other party's opinion was? BMW officially set up an office in Tianjing, the capital, in 1997, and Han Hao planned to personally talk about whether there was any possibility of cooperation.

Han Hao naturally has a bottom line in his heart, joint ventures can be, his own brand must be retained, Huaxia and Zhonghua brands are all painstakingly obtained by him, and will go to the world as a representative of China's automobile industry in the future.

Now that China's auto market is in a big chaos, there are hundreds of domestic auto factories, and foreign giants have come in to seek joint ventures.

It was rude to rush to the door, but Han Hao still looked for the German Getrag representative in China and the staff of the German Embassy in China, and contacted Mr. Paisen, the plenipotentiary representative of BMW in China, to express his expectation of seeking cooperation.

As BMW's representative in China, Paisen is responsible for finding suitable partners in China, and has been well received by local companies or governments everywhere he goes. Although the investigation of potential suitable manufacturers such as Second Automobile, GAC, and Shouqi has not achieved satisfactory results. FAW and SAIC are now in a hot fight with Volkswagen, and the state will not approve their joint venture with BMW, and BMW will not make a face to compete with Volkswagen. At the beginning, GAC was BMW's favorite object, first, GAC had a 7-prefix car license, and second, GAC was located at the forefront of reform and opening up, with a high level of economic development and many potential customers.

It's a pity that the GAC project requires the partner to bear a debt of nearly 3 billion, and at the same time, GAC has doubts about the luxury car market.

As China's "three big and three small" already have overseas joint venture partners, the remaining state-owned automobile groups in China are Changan and Nanqi can try, but Changan and Suzuki, Nanqi and Fiat have joint venture agreements, and BMW's range of options is extremely limited.

Although Mercedes-Benz's sedan project has not landed, it has cooperated with Shouqi, Southeast and Yaxing Automobile in China, and the car may be selected among these partners for smooth development in the future. BMW, on the other hand, has always been a lonely person and is constantly searching, not knowing which side to choose!

Paison visited almost all the major car factories in China, but did not find any companies that could impress him enough, because in his opinion, the production methods of Chinese car companies are too old, they are not sincere about making cars, and they do not meet BMW's value standards.

What is the origin of Huaxia Automobile?

When he heard the introducer talk about the name, Paison was at a loss, and he was ready to directly decline the other party's kindness.

BMW is a well-known luxury sedan brand all over the world, and not just a cat or dog can come to talk about cooperation.

As a representative who came to China from the German Republic, the birthplace of automobiles and a manufacturing powerhouse, Paison naturally had a sense of technological superiority when Westerners landed on the American continent and saw the Indians. If it weren't for the German headquarters asking him to find a suitable partner as much as possible, he would have wanted to pack up and return to China to report that there was no suitable candidate, and BMW would have directly imported cars to China.

When he heard about Huaxia Motorcycle, Paison finally had the impression that he had seen this vehicle from China's own brand on Chinese TV. As we all know, BMW also owns a motorcycle brand, and a BMW motorcycle is the object of many enthusiasts all over the world, and BMW motorcycles have repeatedly achieved great results in major motorcycle events. Compared with BMW motorcycles, Huaxia motorcycles are like primitive people with sticks facing modern soldiers with loaded guns.

The man who builds motorcycles to build cars and wants to cooperate with BMW is really beyond his means! Paison looked at the Chinese car catalog in his hand, but he could not find Huaxia Automobile in it, and he was not in the mood to arrange a meeting.

"My friend, Paisen, you may have forgotten the significance of the Munich headquarters sending you to China, and if you have not been able to make effective progress, they will soon send someone to replace you. And you, because you failed to complete the mission, will be exiled to the corner of the world that you don't know. China is developing very fast now, and I came to China five years ago and I didn't expect it to become what it is now. Don't be too arrogant, after all, China has always been one of the most powerful countries in the history of the world, and the Chinese are not comparable to the British. Sometimes, you have to put yourself in the shoes of others, and you may find the strengths of the Chinese. ”

A staff member at the German consulate in China, who acted as an intermediary, said that Paissen had been immersed in his own world for too long, and that he was somewhat stubborn in not accepting that the world was constantly changing the reality of progress.

"Well, I try to meet them half an hour before lunch, you know that many Chinese who come to the door only want our BMW to give them something, and never talk about what they can give BMW!"

Complaining, Mr. Paison agreed to Han Hao's request for a meeting.

Before Han Hao came, he summarized what advantages Huaxia Automobile had if it wanted to cooperate with BMW.

Technically, it is basically zero, and BMW's advanced technology is an incomparable existence of Huaxia Automobile now. The only thing that can be done is that Huaxia Automobile has new investment in automobile production equipment, and many suppliers are from Germany, which can be comparable to BMW's production line in Germany to a certain extent. In addition, Huaxia Factory is about to be listed on the A-share market, the capital reserves are OK, and the relationship with the local government is good, and other local governments in China can give the policy of BMW landing, and I believe that Zhehai Province can also get it. Finally, the location of the factory is better than that of Tianye Automobile, Zhejiang Province is located in the coastal area of the Yangtze River Delta, with ports, railways and airports, and a high degree of economic development, with more potential consumers.

BMW's most popular 3 Series imported sedan sells for 600,000 to 800,000 yuan in China, far beyond the ability of ordinary people in the country to afford. Once the product is made in China, the cost can be reduced, and the selling price can be reduced by at least 200,000 yuan, which is a very competitive price for the luxury car market.

In Germany, BMW has always been known as the Gemini brand with Mercedes-Benz, but there has always been a mysterious shadow behind it to catch up, Volkswagen in the 70s began to buy the Audi brand resurrection, as a high-end luxury brand to try to compete with Mercedes-Benz and BMW, for which has been creating a BBA luxury camp statement.

Originally, I disdained that Audi did not pose a threat, but since the 90s, Audi has made great efforts, and its sales in Germany have increased year by year, which vaguely threatens the market position of Mercedes-Benz and BMW. Now that FAW Audi has been founded, it will soon launch the A6 luxury model, which has been well received in Europe, and this is a major test for Volkswagen in China's luxury car market. The A6 is aimed at the BMW 5 Series sedan, and if the A6 succeeds in China, it will greatly challenge BMW's market position.

Whether aggressive or defensive, BMW has had to brace itself to meet Audi's challenge in order to maintain its market position, especially in China, a promising car market.

On a sunny afternoon, Paison met Han Hao, the head of Huaxia Automobile, and the two sides will jointly decide on the ownership of a large part of the future of China's automobile industry.